Flat Lay Product Photography: Ideas and the CGI Way
Flat lay photography ideas for product brands, the setup basics for a shoot, and when a CGI flat lay works better than a camera.
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UV Mapping and Texture Mapping: A Practical Guide
What UV mapping is, how it differs from texture mapping, which PBR texture maps product renders need, and why clean UVs matter.
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Exploded View Drawing: What It Is and How to Make One
What an exploded view drawing is, the main types, where brands use exploded renders, and how to make one step by step.
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What Is a USDZ File? How to Open, Convert and Use It
What a USDZ file is, how to open and convert it, GLB vs USDZ, and how to add iPhone AR to a product page.
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What Is a Product Digital Twin? Ecommerce Guide
A product digital twin is a reusable 3D master of your product. Learn what it is, how it differs from a 3D model, and why ecommerce brands are adopting it.
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What Are Polygons in 3D Modeling: 5 Simple Facts for Furniture Manufacturers
Often, when ordering product 3D models, marketers don’t know whether they needhigh-polygonal or low-polygonal 3D objects. In turn, 3D studio managers need toknow exactly which option the client goes for so they can make preparations fora project. But what are polygons in 3D modeling, really?
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High-Poly Models vs Low-Poly Models: 5 Main Differences
With 3D modeling, manufacturers and marketers got plenty of new opportunities for product promo instead of prototyping and old-school photography. See for yourself, 3D models can be used for any CG service – static rendering, 3D configurators, animation and even interactive VR/AR applications. The only difference is that you need high-poly models for certain tasks…
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13 Types of Product Images: a Guide to CGI Views that Help Sell Furniture Online
When it comes to the variety of product image views, furniture makers that are used to traditional photography often believe the options there are limited. And that comes as no surprise since product photography and editing is a tedious and costly process. However, CGI technology offers the possibility to effortlessly create multiple types of product […]
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3D File Formats: 10 Most Common Types for Furniture CGI
The main problem that manufacturers and marketers face when ordering 3D modelsfrom a 3D modeling company is that they don’t know exactly what 3D file formatthey need. Studio managers, in turn, must set a clear task for CG artists. Thus,lack of information inevitably leads to communication problems and projectdelays.
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Hero Shot: 5 Features that Make This Product Image a Great Promo Tool
Our media space is oversaturated with advertising on all channels. Socialnetworks, shopping platforms, mobile apps, and even weather websites providemore and more native ads or pop-up banners. How one can stand out and make theirads the most eye-catching?
