Copywriting is the art of selling products with stories. Storytelling has innumerable powers: it spurs the imagination, ignites emotions, builds a strong connection between readers and products. While images showcase what the product looks like, copywriting helps customer realize that this particular model will be perfect for him. Words immerse the reader into the image by engaging all human senses and letting touch the product, feel its scent and interact with it on a new level.
Copywriting is used for trade catalogs, brochures, flyers, billboards and website product pages. Though different in volume, these genres have a common goal – let brands design communication between customers and products.
You can find out the estimate cost of your copywriting project using Calculator on our Prices page. 1 item stands for 1 hour of work – the time it takes to write a 20-30 words product description for a catalog.