3D Rendering for Toys,
Figurines, and Plush
Amazon-ready images, Toy Fair animation, AR, and packaging mockups. Built from CAD, before the first unit ships.
* Batch pricing on orders of 1,000+ renders from established 3D models.
Trusted by leading brands
Your Complete Toy Content Stack
Every Visual Format Your Catalog Actually Needs
Studio, lifestyle, packaging, animation, 360°, AR — built from a single source of 3D assets.

Studio silo

Lifestyle scene

Packaging render
Product animation
360° turntable

AR-ready model

Macro detail

Flatlay / exploded view

Variant grid

Trade show key visual
Catalog at Scale
200 SKUs. One Scene File.
Swap a colorway parameter, re-render the frame. Photo shoot once. Render forever.
Character Variants: Classic World Blocks
Wooden Animal Houses: Colorways
Color, finish, set composition, character variant — every parameter is a swap, not a reshoot.
Amazon-Ready, Walmart-Ready, Retailer-Ready
A Complete Amazon Listing. From One CAD File.
Main image, gallery shots, lifestyle, A+ Content modules, demo video, and AR model — every slot in your Amazon PDP filled with photoreal 3D content. Same source assets formatted for Walmart, Target, and Toys"R"Us.
Why 3D for Amazon Listings
A photo-quality PDP before the product ships
3D fills every visual slot Amazon scores you on. Main image, lifestyle gallery, A+ Content, demo video, and View in Your Room — all built from a single CAD or sculpt file.
Schedule a DemoFree 30-min walkthrough · sample frame before the call
What it solves
- Launch before manufacturing. Sales decks and listings ready months before the first unit ships.
- Every variant, no reshoot. Each colorway, size, and pack configuration from one scene file.
- Amazon spec, by default. Pure white background, 85% frame fill, 2000+ px sRGB. Exactly to spec.
- One source, every channel. Walmart, Target, Amazon EU, Toys"R"Us. Re-format, don't reshoot.
- A/B test the main image. Swap angle, scene, or composition and re-render. No studio rebooking.
- AR built in. glTF / USDZ exports for View in Your Room from the same model.
From the brand: A+ Content
Toy Fair, Spielwarenmesse, Q4 Retail
From CAD to Toy Fair in 6 Weeks.
Trade-show deadlines do not wait for tooling. Q4 retail does not wait for sampling. We render from CAD, sculpt files, or concept sketches — your launch content is ready months before the first unit ships.
CAD / sculpt brief
First frame approval
Hero renders + variants
Animation + 360° + AR
Trade show delivery
Toy Fair Ready
NYC Toy Fair, Spielwarenmesse Nuremberg, Hong Kong Toys & Games. Booth backdrops, looping ambient video, and large-format key visuals delivered in your show's resolution spec.
Retailer Pitch Ready
Walmart, Target, Toys"R"Us, Amazon Vendor Central. Buyer-pitch decks and planogram visuals from CAD, before sampling.
Crowdfunding Ready
Kickstarter and Indiegogo asset packs: hero images, demo animation, and stretch-goal variants ready before campaign launch.
What We Render
Toy Categories We Work With
Nine toy categories, each with its own material behavior, lighting logic, and delivery format. From plush and figurines to construction sets, ride-ons, and educational kits.
Animal houses, farms & nursery wooden toys
Photoreal wood grain, painted finishes, and soft outdoor lifestyle scenes for wooden animal-house brands and nursery toy makers.
Fabric, knit & fiber characters
Fabric and fiber shaders tuned for pile direction, weave compression, and fiber scatter, so the texture reads at Amazon thumbnail size and holds at 4K booth scale. Embroidery, stitching, knit patterns, and seam lines are all controllable parameters built per character and reused across colorways. Plush is one of our most-requested specialties, handled in-house from CAD-equivalent sculpt files through final renders.
Cranes, excavators & building sets
Construction sets including cranes, excavators, dump trucks, and RC builders. Full set composition, exploded views, and build-up animation.
Buildable scenes & figure-driven sets
Interlocking-brick playsets: buildable houses, vehicles, and characters. Rendered as completed scenes for box-art and listing imagery, or as exploded views for instruction inserts.
Collectibles, learning sets & STEM kits
Modular character figurines, retail-box pack variants, classroom and Montessori learning environments, and feature-highlight shots for early-learning brands. Everything from collectible block toys to geometric sorting sets.
Tea sets, play kitchens & make-believe scenes
Story-driven lifestyle scenes with stylized lighting, for pretend-play toy lines where the imagination is the product feature. Tea sets, play kitchens, market stalls, doctor kits.
Rubber, vinyl & inflatable splash toys
Glossy rubber and translucent vinyl shaders for ducks, squirters, and floaters, plus inflatable pools and water tables. Lifestyle scenes and clean silos for the wet aisle.
Electric & pedal-powered kids' vehicles
Studio colorway grids, outdoor lifestyle, and child-in-scene renders for electric ride-on cars, balance bikes, trikes, and pedal-powered ride-ons. Every colorway, decal pack, frame color, and trim variant from one base model.
Articulated characters & cinematic key visuals
Robot and astronaut figure renders with articulated joint definition, paint-app accuracy, and panel-line geometry preserved from the original sculpt. Room-set lifestyles and cinematic key visuals for character lines and brand crossovers.
Dolls, board games, puzzles, outdoor toys, RC, bath toys — anything with a SKU, we render.
Selected Work
From Recent Projects
Cinematic animations, lifestyle scenes, and brand campaigns from finished toy projects.
How We Work
From Your CAD File to Final Delivery

Brief & Files
Share CAD/STEP/IGES files, sculpt files (STL/OBJ/ZTL), prototype photos, packaging artwork, brand guidelines, and target age stage. Scope confirmed within one business day.
3D Modeling & Materials
Hard-surface modeling for plastic, wood, and metal. Digital sculpting for plush, dolls, and organic characters. Brand-matched colors and physically calibrated materials.
First Frame Approval
One fully lit and textured frame for sign-off before full production. Angle, lighting, and material logic locked here, not after rendering 50 SKUs.
Production Render Pass
Silos, lifestyle scenes, 360°, packaging mockups, animation, and AR exports, produced in parallel from the same approved source assets.
Post-Production & Delivery
Compositing, motion graphics, AI upscaling, retailer-format delivery (Amazon, Walmart, Target, Toys"R"Us spec). MP4, PNG with alpha, GLB, GLTF, USDZ. Every format you need.
Why CGI Furniture
What You Get When You Work With Us
Founded in 2011 and operating with 500+ artists, CGI Furniture has delivered 3D content for Hilti, Mitsubishi, West Elm, and Dorel Industries — and works with toy brands worldwide under NDA.
Dedicated Project Manager
A single point of contact from kickoff to final delivery. They know your products, brand, and retailer specs.
Production at Catalog Scale
Built for 50–500 SKU pipelines. Consistent lighting, materials, and brand tone across every render.
In-House Team of 500+ Artists
Modelers, sculptors, lighting artists, animators, and post-production, all under one roof. No outsourcing.
Full CGI Stack
One model powers renders, 360° spins, lifestyle, animation, AR, and packaging. Built once, used everywhere.
2 Revision Rounds Included
Two structured feedback rounds in every project. Out-of-scope changes quoted at a flat rate.
NDA & Pre-Launch Ready
Every project under NDA by default. We render from CAD before the prototype ships. Your launch content is ready on day one.
Case studies
Kids and education brands we have rendered for
See what our clients say
Always a pleasure to deal with in my experience. Good communication and understanding of the brief, and great output.
Not only does CGI work hard to earn your business, they also work even harder to make sure that you are happy. They have really spent a lot time creating an efficient, streamlined process for your projects and it shows in their end product. I'm looking forward to kicking off another project with them.
This company are brilliant, very helpful and professional in their services.
Working with CGIFURNITURE has been an outstanding experience from start to finish. Their team consistently delivers high-quality renderings with incredible attention to detail, professionalism, and speed. They are true experts at what they do, bringing our ideas to life in a way that exceeds expectations every time. Their communication is seamless, turnaround times are impressive, and the final results always elevate our products. It’s rare to find a partner that combines talent, efficiency, and reliability so well. We highly recommend CGIFURNITURE to anyone looking for top-tier rendering services.
Worked with this company on multiple rendering projects and the experience has been consistently solid. Communication is clear, turnaround time is reliable, and the attention to detail is exactly what you want when it comes to product visuals. They understand design intent well and execute without needing excessive back-and-forth. Would definitely continue working together.
We really enjoy working with CGI. They always respond quickly and accurately, are flexible, and simply a great group of people to work with.
TrustScore 4.7
Frequently Asked Questions
Why use 3D rendering instead of traditional toy photography?
Three reasons. First, toys sell on the shelf and in the thumbnail. The visual is the product. Re-photographing for every colorway, set configuration, and seasonal scene is a budget killer. With 3D, the same scene file produces every variant. Second, packaging design and product launch happen months before the first unit is manufactured. 3D works from CAD, sculpts, or concept drawings. Content is ready when sales decks, Amazon listings, and Toy Fair displays need it, not after. Third, lifestyle scenes with children require casting, releases, and set production. 3D delivers play moments without any of that.
Can you render a toy that hasn't been manufactured yet?
Yes. This is one of the strongest use cases for 3D. If you have CAD files, sculpt files, engineering drawings, or detailed concept sketches, we produce photorealistic toy renders months before tooling, sampling, or first production run. Pre-launch content for Amazon listings, Toy Fair, retailer pitches, and crowdfunding is routine.
How does 3D handle SKU variants and colorways?
Every colorway, finish, character variant, and set configuration is a parameter in the scene file. Swap and re-render instead of restaging and reshooting. A six-color rollout from one base model is straightforward. For very large SKU counts (200+ variants), we automate variant rendering pipelines.
Can the same 3D model be used for renders, AR, 360°, and packaging?
Yes. This is the highest-leverage advantage of 3D. A single model built for hero rendering can be retopologized for AR (glTF/USDZ), exported as a 36-frame 360° sequence, composited into packaging mockups, and animated for social. Each additional content type costs a fraction of starting from scratch.
How much does a 3D toy render cost?
Pricing is itemized so you only pay for what you need. 3D modeling starts at $70 per toy. Standard studio renders from an existing model start at $1 each. Unique lifestyle scenes start at $150 per shot. Product animation starts at $30 per second. A typical full product set (one 3D model plus a hero render pack) averages around $300. Batch pricing applies on orders of 1,000+ renders from an established model. Tailored quotes within one business day.
How long does a typical toy rendering project take?
A single product render: 5–10 business days. A full product line (silo + lifestyle + packaging across 6–10 SKUs): 3–5 weeks. A pre-launch asset pack (renders + 360° + animation + AR): 4–6 weeks. From CAD to Toy Fair-ready content: 6 weeks. Specific timeline provided after brief review.
What CAD and 3D file formats do you accept?
STEP, IGES, OBJ, FBX, GLB, STL, ZBrush ZTL, native Rhino, native Blender, native Maya. Sculpt-heavy products (dolls, plush, characters) typically as STL or OBJ. Hard-surface products (vehicles, construction toys, electronics) as CAD. If you have only photos and dimensions, we build the 3D models from scratch. Modeling quoted separately.
Can you deliver Amazon A+ Content modules?
Yes. We produce content in every dimension and aspect ratio Amazon A+ requires: Standard A+, Premium A+ with video, comparison charts, brand stories, and hotspot images. Same source assets work for Walmart Content, Target Plus, and other retailer enhanced-content programs.
How do you handle plush toy materials like fabric, fiber, and embroidery?
Specialized fabric and fiber shaders that resolve at every zoom level, from Amazon thumbnail to 4K trade-show display. Embroidery, stitching, weave patterns, pile direction, and fiber lighting are all controllable. Plush rendering is one of our most-requested specialties.
Can you produce packaging mockups before we go to print?
Yes. We render the full retail packaging (blister packs, window boxes, cardboard cartons, hang tags, clamshells), composited with the toy in a single frame. Useful for trade dress reviews, retailer pre-approval, and Amazon A+ content. All before any sheet of cardboard goes to print.
Beyond plush, what other toy materials can you render, like translucent rubber, painted wood, and inflatables?
All of them, at production quality. Glossy and translucent rubber for bath toys and squirters. Inflatable vinyl with realistic seam patterns and trapped-light effects for kiddie pools and floats. Painted plywood and natural wood grain for wooden ride-ons and learning toys. Soft-touch ABS and PP for ride-on cars and construction sets. Metal frames and rubber tires for bikes and trikes. Brushed aluminum and matte plastics for character robots. Material library is built per category and reused across SKUs, so every render in a line shares the same baked physical behavior.
Can you produce content for Toy Fair, Spielwarenmesse, and other trade shows?
Yes. 4K and larger output is native. Booth backdrops, large-format prints, video walls, and looping ambient content all supported. Trade-show season is our highest-volume period. Book early. From CAD to Toy-Fair-ready content in 6 weeks.
Do you handle NDA and pre-launch projects?
Yes. Most of our toy work is under NDA. We render from CAD before the prototype ships. Sales decks, configurator content, retailer materials, and Amazon listings can launch with the same photorealistic assets on day one.
How many revisions are included?
Two structured revision rounds: one after the first frame approval, and one after the full render pass. Same-day tweaks within scope. Out-of-scope changes (component redesigns mid-production, scope additions) quoted separately as a flat rate.
Book a Demo
Schedule a Live Walkthrough
Pick a time. We'll walk through our toy 3D rendering pipeline live, show sample frames against your CAD or product references, and walk through Amazon, retailer, AR, and packaging delivery end-to-end. Bring a CAD file or product photo — we deliver a sample frame before the call.
- 30-minute live walkthrough using your CAD, your brand, and real renders
- Sample frame from your reference delivered before the call
- No commitment. We scope first, you decide
Pick a date & time
Weekdays only · times in your local timezone
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