Flat Lay Product Photography: Ideas and the CGI Way
Flat lay photography ideas for product brands, the setup basics for a shoot, and when a CGI flat lay works better than a camera.
Flat lay photography ideas for product brands, the setup basics for a shoot, and when a CGI flat lay works better than a camera.
Often, when ordering product 3D models, marketers don’t know whether they needhigh-polygonal or low-polygonal 3D objects. In turn, 3D studio managers need toknow exactly which option the client goes for so they can make preparations fora project. But what are polygons in 3D modeling, really?
With 3D modeling, manufacturers and marketers got plenty of new opportunities for product promo instead of prototyping and old-school photography. See for yourself, 3D models can be used for any CG service – static rendering, 3D configurators, animation and even interactive VR/AR applications. The only difference is that you need high-poly models for certain tasks…
By using sleek 3D rendering for luxury furniture, manufacturers and retailers sell not just furnishings but an opulent lifestyle. Which is exactly what their target audience of businessmen and celebrities is looking for.
When it comes to the variety of product image views, furniture makers that are used to traditional photography often believe the options there are limited. And that comes as no surprise since product photography and editing is a tedious and costly process. However, CGI technology offers the possibility to effortlessly create multiple types of product […]
Product marketing requires first-class images which means a significant investment of money and time. Here, furniture manufacturers and sellers face two options – either use conventional photography or life-like 3D visualization. Butwhat is realistic rendering, and how economically advantageous it is?
Effective promo campaigns for bedroom furniture require lots of product pictures. After all, different marketing channels need diverse imagery – images of all product designs on a monochrome background and cozy room sets, close-upviews and group shots, etc.
The main problem that manufacturers and marketers face when ordering 3D modelsfrom a 3D modeling company is that they don’t know exactly what 3D file formatthey need. Studio managers, in turn, must set a clear task for CG artists. Thus,lack of information inevitably leads to communication problems and projectdelays.
For E-commerce promotion of goods, manufacturers and retailers need lots ofvisuals including white product background photos. However, taking pictures ofeach product could be too time-consuming and expensive. After all, you need toorder samples or prototypes, take all of them to the studio, and spend hours photographing them one by one.
3D Modeling is not a new thing for product imagery – many advanced manufacturers and marketers have already switched from traditional photography to 3D. Now, when a brand needs photorealistic 3D models for promo and catalogs, marketers go straight to a 3D modeling studio to get a top-notch 3D model in just a day or[…]
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