3D Rendering for Automotive,
Bikes, and Accessories
Launch-ready visuals for every model, every colorway, every format. Built to scale across your entire catalog.
Trusted by leading brands
Every Variant, One Scene
One Scene File. Every Color, Every Finish.
Swap a parameter, re-render the frame. No second photo shoot, no second invoice.
Car Colorways — VW ID4
Wheel Finishes — WheelTech GP
360° Product View
Every Angle. From One 3D Model.
Interactive 360° turntables for product pages, configurators, and dealer portals. Delivered as MP4, image sequence, or web-embedded viewer.
Drag to rotate
Configurator / AR
One 3D model. Every output.
The 3D model below powers our hero renders, 360° turntables, configurator UI, and on-device AR placement. Same source asset delivers GLB for web and USDZ for iOS.
Scan to view in AR
Point your phone camera at the code. The bike will load directly into your space.
Industries We Serve
3D Rendering for Every Vehicle, Component & Accessory
Photorealistic content for passenger and commercial vehicles, motorcycles, e-bikes, wheels, and on-vehicle accessories.
Cars, EVs & Commercial Vehicles
From passenger EVs and SUVs to commercial trucks and vans. Full-color exteriors, interiors, and on-vehicle context, rendered from your CAD.
Motorcycles, Bikes & Powersports
Motorcycle and e-bike 3D rendering for production OEMs and custom builds, performance and urban bicycles, and powersports, from factory specs to dealer-floor visuals.
Wheels, Tires & Performance Parts
Aftermarket wheels and rims, tires and tread, exhausts, brakes, and tuning hardware: studio, lifestyle, and 360° in one pipeline. Featured in our WheelTech GP case study.
Accessories, Add-ons & Dealership Content
Locks, racks, covers, trailers, charging hardware, parking and showroom infrastructure, on-vehicle and in context, sized for catalog and dealer use.
Don't see your category?
Send us your CAD or product references. We'll come back with a sample frame and a 30-minute walkthrough. No commitment.
Our Workflow
How We Produce Your Rendering Project
Brief & CAD Review
Share CAD/STEP/IGES files, brand guidelines, reference photos, and the shot list. We review technical requirements and define scope, output formats, and timeline.
3D Modeling & Material Accuracy
We build or refine 3D models with verified proportions, brand-matched colors, and calibrated materials: polished alloy, anisotropic brushed metal, paint flake, tire compound, leather and stitching.
First Frame Approval
Before full production, we render one fully lit and textured frame for sign-off. Angle, lighting, color, and material logic are locked here, not after rendering 50 SKUs.
Studio, 360° & Lifestyle Render
Full production pass (silos, 360° turntables, lifestyle scenes, variant grids), rendered in 4K with consistent lighting and brand tone.
Post-Production, Upscale & Delivery
AI upscaling, retouching, export across MP4, JPG, PNG with alpha, GLB, GLTF, USDZ. Ready for PDP, Amazon, configurator, AR, dealer portals, and ad creative.
Side by Side
3D Vehicle Rendering vs Traditional Photo Shoot
3D removes the prototype, studio, and reshoot. One asset covers stills, 360°, and AR.
| 3D Rendering | Photo Shoot | |
|---|---|---|
| Physical product or prototype required | No, CAD only | Yes |
| Studio, location, crew | Not needed | Required |
| Every colorway and trim variant | One scene | Separate setup each |
| Accessory shown on multiple vehicles | Swap host model | Reshoot per vehicle |
| 360° turntables | Built into the pipeline | Separate rig and shoot |
| Configurator and AR-ready assets | Yes, same models | Not possible |
| Cutaways and exploded views | Yes | Not possible |
| Pre-launch content | Yes | No |
| Design update mid-production | Re-render affected frames | Full reshoot |
| Reuse across renders, animation, 360°, AR | Yes, one asset library | No |
Why CGI Furniture
What You Get When You Work With Us
Trusted partner for brands like Hilti, Mitsubishi, and WheelTech GP, producing photorealistic 3D content since 2011.
Dedicated Project Manager
A single point of contact from CAD to final delivery.
Production at Catalog Scale
Built for 50–500 SKU pipelines. Consistent lighting, materials, and brand tone across every render.
In-House Team of 500+ Artists
Modelers, texture artists, lighting specialists, animators, and post-production, all under one roof.
Full CGI Stack
One model powers renders, 360° spins, lifestyle, animation, AR. Built once, used everywhere.
2 Revision Rounds Included
Two structured feedback rounds in every project. Out-of-scope changes quoted at a flat rate.
Case Study
Inside a Catalog-Scale Project: WheelTech GP
WheelTech GP · Featured Case
When WheelTech GP — a Canadian performance wheel brand — needed to launch 15 wheel models with multiple finishes across studio, 360°, and lifestyle formats, we built a single production pipeline that delivered every output from one set of validated 3D models. Two-week turnaround per project, 4 output formats, every wheel on every vehicle context the marketing team needed.
Case studies
Vehicle and component brands we have rendered for
See what our clients say
I enjoyed collaborating with this company, the staff was friendly, communicated well and the end result was satisfactory and of good quality. 10/10 would recommend.
I hired 3 separate 3d Render companies at the same time and CGI Furniture was, without a doubt, the best! They have excellent communication through their own workplace app. The final products were far superior to the other two companies. Will be hiring CGI Furniture for all my future 3D Render needs.
The Team at CGI furniture have been excellent, with great communication, understanding of each project and flexibility with any amendments or revisions. The workflow system is great and helps keep track of all tasks and sign off / revisions etc. The entire team have been fantastic to work with and would happily collaborate on future projects.
The team was quick in the project turn around and the quality was great. Thanks for the help!
Very professional team, fast delivery, always on time. Results arrive always as promised, very detailed and flexible in working
The best 3D render company I have come across. A very professional team who is dedicated to accomplishing excellent work. They are very detail- oriented, always open to critical/positive feedback. They accommodate last minute changes and deliver impeccable results. the images they have provided are my foundation of new website and I am looking forward to the results. However, I do feel that the overall delivery times can be improved. Thank you Anna, Adriana, Marina & Anastasia for all your hard work. You guys rock!
TrustScore 4.7
Frequently Asked Questions
How much does a 3D vehicle render cost?
A studio render of a wheel or accessory starts in the lower hundreds of dollars; a full vehicle render with a custom lifestyle scene is priced by scope. Additional renders from an existing model (colorway variants, extra angles, lifestyle scenes) start from $0.05 each on batch orders of 10,000+ renders. Pricing depends on subject complexity, level of detail, and number of output formats. Request a tailored quote within one business day.
How long does a typical rendering project take?
A single vehicle render: 5–10 business days. A wheel or accessory catalog of 15 SKUs with multiple finishes and formats: about 2 weeks per project, as in our WheelTech GP case. Multi-vehicle and multi-format programs scale from there.
What CAD and 3D file formats do you accept?
STEP, IGES, JT, OBJ, FBX, GLB, Alias, native Solidworks, Rhino, and Blender files. If you have only photos and engineering drawings, we can build the 3D models from scratch. Modeling is quoted separately from rendering.
Can you produce configurator-ready assets?
Yes. The same models we use for hero renders can be exported as GLB, GLTF, or USDZ for web 3D viewers, AR experiences, and configurator platforms. We support output for Sketchfab, Threekit, Vectary, and custom configurator pipelines.
Can you render a wheel or accessory on multiple host vehicles?
Yes. This is one of the most common use cases for aftermarket and accessory brands. Your wheel, roof rack, or accessory rendered on five different vehicle hosts in one production run.
Can you handle pre-launch and NDA projects?
Yes. Most of our vehicle work is under NDA. We render from CAD before the prototype ships. Sales decks, configurator content, dealer materials, and Amazon listings can launch with the same photorealistic assets on launch day.
Do you produce 360° turntables and AR-ready models?
Yes. Both delivered from the same 3D model. 360° as MP4 or PNG image sequence; AR as USDZ for iOS and GLB for Android and web. AR can be embedded directly in your PDP.
Can you show every color, wheel, and trim variant?
Yes. Variant rendering is the highest-leverage use case for 3D content. Color, wheel, trim, and finish are all parameters in the scene file. Swap and re-render instead of reshooting. Variant grids for catalogs are produced in a single pass.
Do you do retopology for real-time web 3D?
Yes. Engineering CAD models are usually too heavy for web. We retopologize and bake textures for real-time use in configurators and AR, while keeping a high-poly master for hero renders.
How many revisions are included?
Two structured revision rounds: one after the first frame approval, one after the full render pass. Same-day tweaks within scope. Out-of-scope changes are quoted separately as a flat rate.
What output formats and resolutions do you deliver?
4K static renders (JPG, PNG with alpha), Full HD 360° spins (MP4 + image sequences), animation in MP4 or MOV, and 3D assets in GLB, GLTF, USDZ. Aspect ratios for any channel.
Do you also produce installation animation for vehicle accessories?
Yes. For accessories like roof racks, towbars, EV chargers, and bike racks we produce step-by-step assembly animation from the same 3D models used for stills. See our installation animation service for details.
Book a Demo
Schedule a Live Walkthrough
Pick a time. We'll show our automotive rendering pipeline live against your CAD, deliver one sample frame before the call, and cover DAM handoff, configurator export, and AR end-to-end.
- 30-minute live walkthrough: your CAD, your brand, real renders
- Sample frame from your reference delivered before the call
- No commitment. We scope first, you decide
Pick a date & time
Weekdays only · times in your local timezone
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