Many furniture brands consider Amazon the most effective eCommerce platform sothe number of sellers is constantly growing. Since January 2021, almost half amillion new companies have joined the Amazon marketplace. Naturally, this causessevere competition, and it’s getting more and more difficult for furnituremanufacturers and retailers to stand out from the crowd.
It’s always up to marketers and manufacturers if they want to use photos or CGIrenderings for marketing campaigns and product promo. Some turn to photographersfor high-resolution photos because they doubt the quality of 3D rendering. Butthe problem with photos is that a photo shoot is an expensive endeavor – first,you need […]
The key reason why most manufacturers and retailers switch to 3D rendering for bathroom promo imagery is that it is a time – and money-saving solution. With CGI at hand, they can forget about photo shoots forever. To get product images, they order 3D visualizations from a 3D rendering studio. In turn, CG artists create a[…]
According to this marketing survey, product video ads were the #1 way customersdiscovered a brand they later bought from. This means furniture manufacturersand retailers have a bigger chance to impress potential buyers and boost theirsales when they use spectacular 3D videos for marketing and promo. Needless tosay, those must be created […]
Furniture manufacturers and marketers need 3D models at all stages of productdevelopment – from its design to marketing and promo. What they usually don’tknow is that there are different types of 3D models depending on the productdesign’s complexity.
Effective promo campaigns for bedroom furniture require lots of product pictures. After all, different marketing channels need diverse imagery – images of all product designs on a monochrome background and cozy room sets, close-upviews and group shots, etc.
The main problem that manufacturers and marketers face when ordering 3D modelsfrom a 3D modeling company is that they don’t know exactly what 3D file formatthey need. Studio managers, in turn, must set a clear task for CG artists. Thus,lack of information inevitably leads to communication problems and projectdelays.
The internet is full of content that manufacturers and marketers can use as anendless source of inspiration for furniture design images and product marketingpresentations. There are myriads of blogs on design and interiors, as well asdigital magazines, social media, etc. Any of these platforms can bring you tonsof inspiration, you just […]
Experienced marketers know how troublesome and complicated outdoor photosets can be. First and foremost, they depend on the weather, which is constantly changing and never works the way we expect. As a result, all the preparations can go to waste in a few seconds. That’s why some marketers order 3D product renders for their catalogs […]
3D product animation is a cost-effective way for furniture manufacturers andsellers to get photorealistic video content. Making 3D animation costs less thanfilming a video because with CGI, there’s no need to rent a studio withequipment, hire a writer, director, crew, etc. All you have to do is to send a3D rendering […]
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