Product shots are the primary way to showcase the merchandise both in printed catalogs and online. There are various types of images to choose from. More often than not, the manufacturer goes with a silo as a primary visual asset. They do give a general impression of a product and create a sense of consistency […]
Launching marketing and promo campaigns, manufacturers and sellers may spendthousands of dollars on photo shoots. They order and transport prototypes, renta photo studio with backdrops, hire a crew of photographers, stylists, andassistants – the list goes on and on. And if in the end brand marketers get badimages of products for […]
Many furniture manufacturers and retailers opt for CGI when creating productvisuals for promo and marketing. Their reasons are totally understandable — with3D they can significantly reduce expenses on advertising content and invest moreinto launching and promoting activities. However, not everyone knows how tomarket furniture business in the most effective way and […]
Product marketing requires first-class images which means a significant investment of money and time. Here, furniture manufacturers and sellers face two options — either use conventional photography or life-like 3D visualization. Butwhat is realistic rendering, and how economically advantageous it is?
Modern eCommerce requires advanced marketing solutions and first-class product imagery. Furniture manufacturers and retailers simply can’t use the same photos of goods all the time — they don’t impress buyers anymore. What customers want is engaging and immersive commercial visual tools such as 360° spins, 3D animation, AR/VR, and 3D configurators. All these solutions are…
To learn how to navigate online retail, furniture manufacturers and sellers haveto know the brief history of eCommerce. Indeed, without understanding the past,we can’t build a future. And all e-shopping technologies and practices we usetoday were invented by other people whose shoulders we stand on.
With a focus on innovating their businesses, furniture manufacturers andretailers need to think through their digital marketing tactics in detail — fromdefining their priorities to mastering promo tools for campaigns. The mostcommon problem here is that offline marketing solutions are not always suitablefor digital activities.
The importance of video content for the furniture business can’t beoverestimated as it is often the only way to show online buyers the benefits ofa product. According to research, 96% of consumers watch videos to learn moreabout goods they’d like to buy. Therefore, ordering videos is not even aquestion for furniture […]
One of the key benefits of Autodesk 3ds Max is photorealism. Fornon-professionals, it’s simply impossible to distinguish 3D Max furniturerendering from product photos because its materials, textures and lightingsettings look 100% realistic. This means that with CGI, furniture manufacturersand sellers don’t need old-school photoshoots with product prototypes and props.They can […]
Using 3D models for eCommerce, furniture manufacturers and retailers can discover a whole new world of marketing and promo solutions. With life-like 3D models, one can get both static and motion visuals, interactive 3D configurators, and 3D animation. Even more, with CGI, furniture sellers can optimize their entire catalog for AR shopping apps.
Discover how CGI can replace traditional photography, reduce content costs, and speed up product launches — all in a single 30-minute call.
What we’ll cover?
Format
A focused 30-minute video call, tailored to your product category and content goals. Led by a CGI expert with experience in your industry.
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Pick a time that works for you — and learn how to make your product visuals smarter, faster, and scalable.