Better Bona Furniture is one of the biggest manufacturers in South China. They have operated on the market for more than 15 years and launched a lot of marketing campaigns. And for getting product imagery, they used photography. Naturally, their need for such pictures had grown with the expansion of the business so the company’s marketing department decided to try CGI. The thing that drew Better Bona managers is how fast they can get promo visuals using CGI and that it wouldn’t require spending a fortune.
Better Bona ordered 200+ renders for more than 80 items — 3 views on the white background and 2 lifestyles for each. Let’s get a closer look at the output of this ambitious 3D visualization project.