CGI Furniture Blog
Find out how to improve a product business with 3D rendering and modeling
- CGI Services
Create a 3d Model From a Photo: 5 Step-by-Step Guide
Using 3D modeling and rendering has become a usual approach to product design and marketing. For more than a decade manufacturers and marketers have utilized 3D imagery for e-commerce, promo campaigns, new product launches, advertisement, SM marketing, and so on.
- CGI Services
3D Furniture Base: 5 Noteworthy Ways to Use 3d Models of Your Products
A switch from product photography to CGI can be a truly exciting moment for furniture manufacturers. Because using 3D models allows for new creative ways to showcase their products. However, furniture makers are often unaware of all thepossibilities that open up for them when they start using CGI.
- CGI News
Advertisement Ideas for Furniture: 12 Tips for Creating Superb Product Content
The ecommerce industry is growing fast — online retail now accounts for over 20% of global retail sales (crossing that threshold for the first time in 2024), with projections showing it will reach 23% by 2027. However, furniture ecommerce conversion rates remain challenging at around 1.4–1.8%, below the 2–3% average for all industries. Standing out…
- CGI Studios
3D Modeling Artists: 5 Surprising Facts About CGI Specialists
More and more product manufacturers nowadays choose CGI over photography fortheir catalogs, e-commerce websites, and advertisements. However, there are some common doubts among those who are still considering using CGI services. They are unfamiliar with the work process of 3D modeling artists and are often inclined to think that the key role is played […]
- 3D Software
3D Modeling Software for Furniture: 8 Best Options
With 3D images, 360 product view and animation taking the center stage in furniture marketing, 3D modeling for furniture is no longer a fancy option. 3D modeling is now a high-priority requirement that takes precision tools to createinteractive visuals. These high-quality and feature-rich 3D models take verywell to online stores. They help furniture […]
- CGI vs Photography
3D Rendered Furniture vs Photographed Furniture: What Looks Better
When it comes to product presentation and promo campaigns, marketers and manufacturers are faced with a classic question — how to get jaw-dropping images using photography or 3D? In short, there’s a long-standing clash of the titans on what is better — 3D rendered furniture vs photographed furniture.
- CGI News
E-Commerce Websites: How to Create a Thriving Online Shop
In today’s times, ecommerce websites are king – almost every other person now buys products via online stores and sales are set to reach $4.8 Trillion by 2021. This is a sharp rise from as recent as a few years ago when such onlinestores were few and far between. The main reason behind this […]
- CGI News
Best Ecommerce Platforms: Top-10 Sites for Selling Furniture Products
In 2019, the best e-commerce platforms together have generated $200B. This proves that furniture e-commerce has had massive progress in the last year. Multi-channel marketing is one of the key reasons behind this. Marketing through various channels simultaneously, along with cross-promoting between channels, have really helped furniture manufacturers expand their reach and showcase their products to […]
- CGI News
3D Product Prototyping: How It Has Changed the Manufacturing Field
3D product prototyping has changed the manufacturing industry in a way that was never thought possible. Powered by 3D printing technology, this method of prototyping offers greater flexibility at a lesser price, making it increasingly popular among furniture manufacturers. As you may know, building the right prototypes is very essential – it is the first…
- CGI Services
3D Product Presentation: 5 Visual Content Options for Superb Promotion
It’s not a secret that in the furniture industry, visual product presentations are pivotal. People simply need to see what they purchase. It just so happens that visuals are processed 40% better and 60K times faster than text. While some furniture manufacturers and marketers use old-school imagery for their goods, others turn to 3D render…
- CGI News
Marketing Plan for Amazon: 7 Tips on How to Become a Successful Seller on the Platform
Having a good marketing plan for Amazon is critical for business success on theplatform. Amazon receives two hundred and six million visitors every month fromall over the world. With this many potential customers, marketing on Amazon could be how a retailer finally makes it big.
- CGI Services
3D Product Design: 5 Advantages for the Development Process
When developing products, manufacturers and designers usually create lots of transitional variants of all the designs. Traditionally, to understand which option is the best one, they order prototypes for each one of them. However, massive prototyping takes too much time and money. That’s why 3D product design hit the whole industry – it’s a fast […]
- Benefits of Product CGI
Custom 3d Modeling: 5 Reasons It Is Better than Simple Photos for Product Presentation
Custom 3D modeling is a relatively new technology when compared to simple photosof products. Many people don’t understand it due to its relatively recent discovery. Some people consider it to be too expensive while others, having never seen the result it produces, don’t know what to think about it. The truth is that there […]
- CGI News
Online Retailing: 7 Myths About E-Commerce Business Debunked
Ecommerce is a powerful sales-driving force today. By the year 2022, worldwideonline retailing is estimated to reach $6.5 trillion in sales per year. Moreover, according to Nasdaq, by 2040, it is forecast to constitute 95% of all purchases that people make. Thus, the future looks promising for the stores thatare just going to […]
- CGI Services
Furniture Models: Downloading Free 3D Objects vs Ordering Custom Ones
Every furniture retailer, manufacturer and marketer strives to find the best furniture 3D models for promo visuals. The usual approach here is either searching for free stuff on the web or ordering custom 3D objects from a CG studio.
- CGI Services
Photoreal Product Rendering: Still vs Motion Solutions
To launch a successful promo campaign for a new product, marketers need a lot of visual materials, such as product photos on a white background, stylish roomsets, collages, etc. Some manufacturers tend to use photoreal product rendering, others prefer traditional photo sessions. However, ordering another photo shoot for all types of product images is […]
- CGI News
Cgi in Marketing: 5 Powerful Promo Strategies for Driving Product Sales
Many online furniture retailers have no identifiable marketing strategy, whichnegatively affects the customer experience. The latter has fast become a numberone priority of businesses and 2020 will continue the trend, according to the2019 Digital Trends Report.
- CGI News
VR Shopping: How 3D Technologies Elevate Customer Experience Online
VR shopping technology became a game-changer in tough e-commerce competition. It hasn’t just made shopping easy and fast for people who don’t like to go outside or have no time for it. The most important thing about VR technology is that virtual shopping experience is very close to physical presence since buyers can pick up…
- Benefits of Product CGI
Product 3D Renders: What Is Their Role in Instagram Marketing
Product 3D renders essentially reduced or even totally replaced traditionalproduct photography for most manufacturers. Today, advanced 3D technology allowsto build a 100% realistic 3D model of any complexity, modify it in a few clicks,and make as many 3D product renderings as needed in one go.
- CGI Services
Product Design Rendering: How to Choose a Perfect Scene for a Product 3d Model
Product design rendering is an essential part of furniture marketing whileplacing items in a perfect setting is a craft in itself. A perfect scene for 3Dmodel placement is many things — it looks real, attractive, welcoming, andbalanced. A fair requirement for it is to not be overbearing but rather serve asa […]
- CGI Studios
3D Visualization Companies: What to Look for in a Professional Provider
3D visualization companies offer services that are mainstream nowadays. Since many furniture manufacturers, marketers, design experts want to dominate in the business, they implement new ways of product visualization. However, the representatives of manufacturing and retail willing to digitize the goods’ presentation often get confused about the right contractor to partner with. It’s not surprising…
- Benefits of Product CGI
Furniture Design Visualization: 5 Reasons Brick-and-Mortar Furniture Shops Are Beginning to Use It
Furniture design visualization can empower the in-store experience and help theoffline stores reclaim their greatness. Moreover, reaching shoppers through thelanguage of visual creativity is a way to respectfully assist them in theirpurchase decisions.
- CGI Services
3D Rendering Services for Consumer Products: How to Communicate Product Value with Cgi in Marketing Materials
3D rendering services for consumer products are an effective solution for thepresentation of the product for e-commerce as well as for marketing andadvertising. Using 3D technology, Marketers and Manufacturers get promo imagesmuch faster and save their budget at the same time.
- CGI Services
Computer Graphics for Furniture: How It Helps People to Find Stunning Products for Their Homes
Computer graphics will be pivotal in 2020 when it’s about a successful customerdigital experience all the way. According to Forbes’ analysts, in order to becompetitive, ecommerce businesses need to tap into the latest technologies torecreate the real-life shopping journey online.
Resolving your questions before we begin
Answers to common questions
What industries do you work with?
We provide 3D visualization services across several industries. In particular, we work with product manufacturers, interior designers, e-commerce retailers, and advertising agencies.
What is product rendering, and how does it work?
Product rendering is the art of creating lifelike images of a product using 3D software instead of a camera. It gives you full control over how your product looks. A 3D artist can adjust anything from lighting and textures to background and angle. You don’t even need a physical prototype for that.
The process starts with building a 3D model. This can be based on drawings, CAD files, or photo references. After that, the model is textured to show surface details and materials. Lighting is then added to match your brand’s style or real-world conditions.
Finally, the software renders the scene. Basically, it means turning the digital setup into a high-resolution image or animation. Want to learn more? Our 3D rendering blog dives into the full workflow, with real examples and expert tips.
How do I start a 3D rendering or animation project with you?
You can book a meeting with us to discuss your project and ask any questions. To do that, contact our manager via the chat on this page or click the Schedule a Demo button.
Will I be able to preview and approve drafts before final delivery?
Yes, absolutely. Before the project begins, your CGI team’s manager will walk you through the main stages of the work. You will agree on the timeline, when you will receive drafts, and how you will share your feedback. This way, you stay involved at every step and can approve each stage before moving forward.
Can I request revisions during the project?
Yes, revisions are a standard part of our workflow. You can request changes at each stage of your 3D rendering project. If the total volume of corrections stays within 60% of the work, we include them at no extra cost. If the changes go beyond that, they are treated as a new task and charged separately.
Can you match my brand’s lighting, style, and mood in the renders?
Yes, absolutely. Our entire workflow is designed to ensure visual consistency and a fully on-brand look.
First, we will ask you to share references that reflect the style and mood you want. These, along with your project guidelines, are stored in your brand folder.
Second, you will always work with the same CGI team. They will know your preferences well, so you will not need to repeat instructions for every project. In practice, they function like your in-house team.
Third, your team will have a dedicated project manager and an art director assigned to it. They make sure each render meets your visual and technical standards.
Finally, if the project grows and requires more artists, your core team will onboard the new members. The project manager and art director will train them so that every detail follows your brand style.

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