CGI Furniture Blog
Find out how to improve a product business with 3D rendering and modeling
- CGI Services
Lifestyle Background: 5-Step Guide to Choosing a 3D Scene From the Cgifurnitre Library
One of the biggest advantages of CGI is cost-efficiency. With 3D technology,marketers can get stunning room sets without extra expenses and effort. They nolonger need to buy decor for lifestyle background, build a scene, or pay fees toa photographer and stylists. One can simply send product photos, 2D drawings,and references to […]
- 3D Software
Rendering in 3ds Max: v-Ray vs Corona Renderer
The modern software market offers many plugins for rendering in 3ds Max. Amongst them, V-Ray and Corona Renderer are the most common CG tools. Surely, they differ in price and both have their pros and cons. But what all furnituremanufacturers are interested in is how much they differ in quality. That is why when […]
- CGI Services
3D Product Render: 7 Types of Lighting for Outdoor Lifestyle Cg Images
Experienced marketers know how troublesome and complicated outdoor photosets can be. First and foremost, they depend on the weather, which is constantly changing and never works the way we expect. As a result, all the preparations can go to waste in a few seconds. That’s why some marketers order 3D product renders for their catalogs […]
- CGI Services
3D Animation Brief: What to Include in It
3D product animation is a cost-effective way for furniture manufacturers andsellers to get photorealistic video content. Making 3D animation costs less thanfilming a video because with CGI, there’s no need to rent a studio withequipment, hire a writer, director, crew, etc. All you have to do is to send a3D rendering […]
- Benefits of Product CGI
How to Sell Furniture Online: 9 Tips for Manufacturers
Today, more and more manufacturers are going online, especially after the pandemic. It all happened so quickly that most of the sellers were not ready for this transition.
- Benefits of Product CGI
Ecommerce Visual Merchandising Tips: How to Enhance It with CGI
Due to the pandemic, many furniture manufacturers and retailers have switched toeCommerce making it even more competitive than it was before. Today, it’sdifficult for brands to stand out from the crowd and draw buyers to theirwebsites. Manufacturers need to learn effective eCommerce visual merchandisingtips to capture the consumer’s attention and get […]
- Product Marketing
Furniture Magazine: Top-5 Journals To Read In 2025
Where do you go when you need inspiration and motivation? Usually, you turn to the community of like-minded professionals and experts in your field. For furniture manufacturers and retailers, this could be a furniture magazine and its online version that has a certain amount of subscribers and plenty of helpful content. But there are so…
- CGI News
Luxury Interior Design Style: All Styles You Can Try for Lifestyle 3d Picture
Marketers and manufacturers need to anticipate specific challenges whenselecting a luxury interior design style for their furniture images. Firstly,staging physical high-end roomsets is very expensive. You need to buy or rentluxury furniture and decor, as well as use sumptuous finishing materials to makeit right. Otherwise, if you go for affordable decor […]
- 3D Visualization Process
3D Product Rendering Project: The Workflow Process at Cgifurniture
Every now and then marketers and manufacturers face the challenge of finding a reliable contractor for their 3D product rendering project. On the one hand, the Internet is full of CG artists who claim their services are fast and cost-saving. Unfortunately, among them, there are lots of incompetent freelancers who not only miss deadlines but…
3D Furniture Rendering Services: 5 Reasons You Need to Try Them Asap
Using CGI for promo images has become a usual thing for many brands these days.Surely, old-school product photography and modern 3D furniture renderingservices both have their advantages. On the one hand, physical roomsets aretime-tested and look life-like because the objects and lighting are real.Especially when not every freelance 3D artist can […]
- CGI News
Ethnic Interior Design: 6 Ethno-Inspired Styles for Furniture Renders
When marketers and manufacturers choose ethnic interior design for their roomsets, they usually aim at the subconscious part of our brains. Ethnic motives are rooted in ancient traditions that have existed for more than thousands of years. Therefore, we subconsciously perceive ethnic interiors as something familiar and cozy. In other words, they speak home to…
- 3D Software
3Ds Max Plugins: Top-7 Options that Will Be Relevant in 2021
Most of the marketers and manufacturers don’t know anything about CG software, 3ds Max plugins and addons, even if they use CGI. Sure, it’s not their job to make 3D renders in the first place. However, furniture brands and shops need product 3D images and have to communicate with a 3D rendering studio when ordering […]
- CGI News
Eclectic Design Style: 6 Interiors to Choose for a Lifestyle 3d Image
Have you noticed that the Internet has overflowed with minimalist interiors, beit in design pictures or furniture promo materials? Sure, on the one hand, theyare simple and versatile. But on the other hand, it turned into a dull overusedtrend that everyone is becoming tired of. That’s why some of the more creative[…]
- 3D Visualization Process
Chair Rendering: a Case-Study of a Furniture Visualization Project
To stay on top of the eCommerce game, furniture retailers and manufacturers haveto advertise their products with the best visuals possible. This is true for thefollowing case – our client needed not only photorealistic chair rendering foran e-catalog but also a bunch of other CG tools like a 3D configurator, a 360[…]
- CGI News
Modern Interior Design: 6 Styles to Use for Lifestyle 3d Images
There are so many modern interior design styles today and each one has its ownstory and characteristics. This abundance may get manufacturers and retailersbewildered as they need the most trendy roomsets that will also match theirproduct the best. Which interior design to pick? Don’t worry, CG specialistsfrom a 3D rendering company […]
- CGI News
Traditional Interior Design: 6 Key Styles to Choose From for Product Pics
Sometimes, manufacturers and furniture retailers need specific sophisticatedlifestyles for their products. Of course, modern room sets don’t always work forsuch projects and brands turn to traditional interior design for some soulfulelegance.
- CGI News
Innovative Marketing Collateral: What Role Cgi Plays in It
Operating on a highly-competitive market, manufacturers and retailers have tofind a way to stand out of the crowd in order to get their piece of the pie. Ofcourse, improving their brand’s presence with innovative marketing collateraland promo tools is the right way to go.
- CGI News
Country Interior Design: 6 Main Types for Lifestyles You Should Know
When manufacturers and retailers need to beautifully display furniture in a lifestyle, they have to know what interior style suits their products the most. Often, to create a homey and nostalgic feeling for their promo, brands opt for country interior design as it always stays in trend. However, even if it sounds like something familiar…
- CGI Services
3D Product Configurator: 5 Ways to Use It for an Ecommerce Website
When investing money and time in creating a brand’s website, how manymanufacturers and marketers actually know what type of content will boost credibility and client acquisition? If your conversion is low and you don’t know why then consider this – users tend to form an opinion about your website in just 50 milliseconds.
- CGI Services
Rendering 3d Objects: 7 Mistakes Professional Artists Always Avoid
Just a decade ago, when manufacturers and marketers needed product photos, theyhad no other option but to arrange old-school photo sessions. For that, theyproduced all the samples first, then transported them to a photo studio andspent several days to shoot the whole collection. No need to say, such endeavorstook tons of […]
- CGI News
Customer Education: How Product Cgi Can Help with It
Ecommerce is vastly growing and bringing lots of new opportunities for the furniture market. However, it also stirs competition between furniture manufacturers and retailers. You have probably seen how successful are some of the competitors who actively promote their products and gain more and more buyers. But behind this success lies a surefire customer education…
- 3D Software
3D Texturing Software: Top-10 Options
When ordering product 3D models from CG artists, manufacturers, and marketers expect to get the highest quality 3D objects and scenes. However, often it’s bad texturing with seams and twisted patterns that gives away an amateur 3D modeler. Although it’s not about 3D texturing software, it’s mostly how a CG artist uses it.
- CGI News
Furniture Prototyping: 5 Superb Benefits for the Manufacturing Process
Advanced manufacturers always strive to find the most flexible and cost-effective ways to design and produce their goods. Once the main design concept is born, they need furniture prototypes to test it and reduce design imperfections before mass production.
- CGI Services
3D Rendering for Product Images: How to Make Them Outstanding
When manufacturers and marketers prepare their promo campaigns, they often face the choice between 3D rendering for product images and old-school photography. Photo is a traditional but expensive and laborious option, though. Marketers need to order lots of prototypes, rent a photo studio with equipment, and build several actual roomsets from scratch.
Resolving your questions before we begin
Answers to common questions
What industries do you work with?
We provide 3D visualization services across several industries. In particular, we work with product manufacturers, interior designers, e-commerce retailers, and advertising agencies.
What is product rendering, and how does it work?
Product rendering is the art of creating lifelike images of a product using 3D software instead of a camera. It gives you full control over how your product looks. A 3D artist can adjust anything from lighting and textures to background and angle. You don’t even need a physical prototype for that.
The process starts with building a 3D model. This can be based on drawings, CAD files, or photo references. After that, the model is textured to show surface details and materials. Lighting is then added to match your brand’s style or real-world conditions.
Finally, the software renders the scene. Basically, it means turning the digital setup into a high-resolution image or animation. Want to learn more? Our 3D rendering blog dives into the full workflow, with real examples and expert tips.
How do I start a 3D rendering or animation project with you?
You can book a meeting with us to discuss your project and ask any questions. To do that, contact our manager via the chat on this page or click the Schedule a Demo button.
Will I be able to preview and approve drafts before final delivery?
Yes, absolutely. Before the project begins, your CGI team’s manager will walk you through the main stages of the work. You will agree on the timeline, when you will receive drafts, and how you will share your feedback. This way, you stay involved at every step and can approve each stage before moving forward.
Can I request revisions during the project?
Yes, revisions are a standard part of our workflow. You can request changes at each stage of your 3D rendering project. If the total volume of corrections stays within 60% of the work, we include them at no extra cost. If the changes go beyond that, they are treated as a new task and charged separately.
Can you match my brand’s lighting, style, and mood in the renders?
Yes, absolutely. Our entire workflow is designed to ensure visual consistency and a fully on-brand look.
First, we will ask you to share references that reflect the style and mood you want. These, along with your project guidelines, are stored in your brand folder.
Second, you will always work with the same CGI team. They will know your preferences well, so you will not need to repeat instructions for every project. In practice, they function like your in-house team.
Third, your team will have a dedicated project manager and an art director assigned to it. They make sure each render meets your visual and technical standards.
Finally, if the project grows and requires more artists, your core team will onboard the new members. The project manager and art director will train them so that every detail follows your brand style.

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