CGI Furniture Blog
Find out how to improve a product business with 3D rendering and modeling
- CGI Services
CGI Rendering: 5 Key Elements for Creating High-Resolution Images
It’s always up to marketers and manufacturers if they want to use photos or CGIrenderings for marketing campaigns and product promo. Some turn to photographersfor high-resolution photos because they doubt the quality of 3D rendering. Butthe problem with photos is that a photo shoot is an expensive endeavor – first,you need […]
- CGI Services
3D Rendering for Bathroom Manufacturers: 5 Best Practices of Uses
The key reason why most manufacturers and retailers switch to 3D rendering for bathroom promo imagery is that it is a time – and money-saving solution. With CGI at hand, they can forget about photo shoots forever. To get product images, they order 3D visualizations from a 3D rendering studio. In turn, CG artists create a[…]
- 3D Software
Best Product Animation Software: Top-7 Options
According to this marketing survey, product video ads were the #1 way customersdiscovered a brand they later bought from. This means furniture manufacturersand retailers have a bigger chance to impress potential buyers and boost theirsales when they use spectacular 3D videos for marketing and promo. Needless tosay, those must be created […]
- CGI Services
Types of 3D Models: 4 Complexity Levels of Product 3D Modeling
Furniture manufacturers and marketers need 3D models at all stages of productdevelopment – from its design to marketing and promo. What they usually don’tknow is that there are different types of 3D models depending on the productdesign’s complexity.
- Benefits of Product CGI
Bedroom Renders vs Bedroom Photos: What to Choose for Promoting Your Furniture
Effective promo campaigns for bedroom furniture require lots of product pictures. After all, different marketing channels need diverse imagery – images of all product designs on a monochrome background and cozy room sets, close-upviews and group shots, etc.
- CGI Terminology
3D File Formats: 10 Most Common Types for Furniture CGI
The main problem that manufacturers and marketers face when ordering 3D modelsfrom a 3D modeling company is that they don’t know exactly what 3D file formatthey need. Studio managers, in turn, must set a clear task for CG artists. Thus,lack of information inevitably leads to communication problems and projectdelays.
- CGI News
Inspiration for Furniture Design Images: Top-10 Online Platforms
The internet is full of content that manufacturers and marketers can use as anendless source of inspiration for furniture design images and product marketingpresentations. There are myriads of blogs on design and interiors, as well asdigital magazines, social media, etc. Any of these platforms can bring you tonsof inspiration, you just […]
- 3D Software
Rendering in 3ds Max: v-Ray vs Corona Renderer
The modern software market offers many plugins for rendering in 3ds Max. Amongst them, V-Ray and Corona Renderer are the most common CG tools. Surely, they differ in price and both have their pros and cons. But what all furnituremanufacturers are interested in is how much they differ in quality. That is why when […]
- CGI Services
3D Product Render: 7 Types of Lighting for Outdoor Lifestyle Cg Images
Experienced marketers know how troublesome and complicated outdoor photosets can be. First and foremost, they depend on the weather, which is constantly changing and never works the way we expect. As a result, all the preparations can go to waste in a few seconds. That’s why some marketers order 3D product renders for their catalogs […]
- CGI Services
3D Animation Brief: What to Include in It
3D product animation is a cost-effective way for furniture manufacturers andsellers to get photorealistic video content. Making 3D animation costs less thanfilming a video because with CGI, there’s no need to rent a studio withequipment, hire a writer, director, crew, etc. All you have to do is to send a3D rendering […]
- Product Marketing
Furniture Magazine: Top-5 Journals To Read In 2025
Where do you go when you need inspiration and motivation? Usually, you turn to the community of like-minded professionals and experts in your field. For furniture manufacturers and retailers, this could be a furniture magazine and its online version that has a certain amount of subscribers and plenty of helpful content. But there are so…
- CGI News
Luxury Interior Design Style: All Styles You Can Try for Lifestyle 3d Picture
Marketers and manufacturers need to anticipate specific challenges whenselecting a luxury interior design style for their furniture images. Firstly,staging physical high-end roomsets is very expensive. You need to buy or rentluxury furniture and decor, as well as use sumptuous finishing materials to makeit right. Otherwise, if you go for affordable decor […]
- CGI News
Ethnic Interior Design: 6 Ethno-Inspired Styles for Furniture Renders
When marketers and manufacturers choose ethnic interior design for their roomsets, they usually aim at the subconscious part of our brains. Ethnic motives are rooted in ancient traditions that have existed for more than thousands of years. Therefore, we subconsciously perceive ethnic interiors as something familiar and cozy. In other words, they speak home to…
- 3D Software
3Ds Max Plugins: Top-7 Options that Will Be Relevant in 2021
Most of the marketers and manufacturers don’t know anything about CG software, 3ds Max plugins and addons, even if they use CGI. Sure, it’s not their job to make 3D renders in the first place. However, furniture brands and shops need product 3D images and have to communicate with a 3D rendering studio when ordering […]
- CGI News
Eclectic Design Style: 6 Interiors to Choose for a Lifestyle 3d Image
Have you noticed that the Internet has overflowed with minimalist interiors, beit in design pictures or furniture promo materials? Sure, on the one hand, theyare simple and versatile. But on the other hand, it turned into a dull overusedtrend that everyone is becoming tired of. That’s why some of the more creative[…]
- CGI News
Modern Interior Design: 6 Styles to Use for Lifestyle 3d Images
There are so many modern interior design styles today and each one has its ownstory and characteristics. This abundance may get manufacturers and retailersbewildered as they need the most trendy roomsets that will also match theirproduct the best. Which interior design to pick? Don’t worry, CG specialistsfrom a 3D rendering company […]
- CGI News
Traditional Interior Design: 6 Key Styles to Choose From for Product Pics
Sometimes, manufacturers and furniture retailers need specific sophisticatedlifestyles for their products. Of course, modern room sets don’t always work forsuch projects and brands turn to traditional interior design for some soulfulelegance.
- CGI News
Country Interior Design: 6 Main Types for Lifestyles You Should Know
When manufacturers and retailers need to beautifully display furniture in a lifestyle, they have to know what interior style suits their products the most. Often, to create a homey and nostalgic feeling for their promo, brands opt for country interior design as it always stays in trend. However, even if it sounds like something familiar…
- CGI Services
Rendering 3d Objects: 7 Mistakes Professional Artists Always Avoid
Just a decade ago, when manufacturers and marketers needed product photos, theyhad no other option but to arrange old-school photo sessions. For that, theyproduced all the samples first, then transported them to a photo studio andspent several days to shoot the whole collection. No need to say, such endeavorstook tons of […]
- 3D Software
3D Texturing Software: Top-10 Options
When ordering product 3D models from CG artists, manufacturers, and marketers expect to get the highest quality 3D objects and scenes. However, often it’s bad texturing with seams and twisted patterns that gives away an amateur 3D modeler. Although it’s not about 3D texturing software, it’s mostly how a CG artist uses it.
- CGI vs Photography
White Background Product Photography: Why It Sells
For E-commerce promotion of goods, manufacturers and retailers need lots ofvisuals including white product background photos. However, taking pictures ofeach product could be too time-consuming and expensive. After all, you need toorder samples or prototypes, take all of them to the studio, and spend hours photographing them one by one.
- CGI Services
3D Rendering Styles: 3 Types of Mood in Lifestyle CG Images
How can you surprise customers with beautiful backgrounds and product lifestyles today? The competition amongst manufacturers is so fierce that they daily bombard buyers with offers with stunning pictures. So, the key question everymarketer and manufacturer has on their minds is which 3D rendering styles can help their promo truly stand out of the […]
- Product 3D Modeling
3D Model Retopology: How It Influences the Quality of a 3D Object
3D Modeling is not a new thing for product imagery – many advanced manufacturers and marketers have already switched from traditional photography to 3D. Now, when a brand needs photorealistic 3D models for promo and catalogs, marketers go straight to a 3D modeling studio to get a top-notch 3D model in just a day or[…]
- CGI Studios
3D Project Management: Cgifurniture’s CRM Platform and How to Work with It
All manufacturers and brand marketers dream of finding a contractor who makes quality visuals and understands their clients perfectly.
Resolving your questions before we begin
Answers to common questions
What industries do you work with?
We provide 3D visualization services across several industries. In particular, we work with product manufacturers, interior designers, e-commerce retailers, and advertising agencies.
What is product rendering, and how does it work?
Product rendering is the art of creating lifelike images of a product using 3D software instead of a camera. It gives you full control over how your product looks. A 3D artist can adjust anything from lighting and textures to background and angle. You don’t even need a physical prototype for that.
The process starts with building a 3D model. This can be based on drawings, CAD files, or photo references. After that, the model is textured to show surface details and materials. Lighting is then added to match your brand’s style or real-world conditions.
Finally, the software renders the scene. Basically, it means turning the digital setup into a high-resolution image or animation. Want to learn more? Our 3D rendering blog dives into the full workflow, with real examples and expert tips.
How do I start a 3D rendering or animation project with you?
You can book a meeting with us to discuss your project and ask any questions. To do that, contact our manager via the chat on this page or click the Schedule a Demo button.
Will I be able to preview and approve drafts before final delivery?
Yes, absolutely. Before the project begins, your CGI team’s manager will walk you through the main stages of the work. You will agree on the timeline, when you will receive drafts, and how you will share your feedback. This way, you stay involved at every step and can approve each stage before moving forward.
Can I request revisions during the project?
Yes, revisions are a standard part of our workflow. You can request changes at each stage of your 3D rendering project. If the total volume of corrections stays within 60% of the work, we include them at no extra cost. If the changes go beyond that, they are treated as a new task and charged separately.
Can you match my brand’s lighting, style, and mood in the renders?
Yes, absolutely. Our entire workflow is designed to ensure visual consistency and a fully on-brand look.
First, we will ask you to share references that reflect the style and mood you want. These, along with your project guidelines, are stored in your brand folder.
Second, you will always work with the same CGI team. They will know your preferences well, so you will not need to repeat instructions for every project. In practice, they function like your in-house team.
Third, your team will have a dedicated project manager and an art director assigned to it. They make sure each render meets your visual and technical standards.
Finally, if the project grows and requires more artists, your core team will onboard the new members. The project manager and art director will train them so that every detail follows your brand style.
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