360 View of a Product:

Using motion solutions for e-commerce creates eye-catching listings that stand out from competitors relying on static images. Today’s buyers are harder to impress, and gaining their trust through photos alone is a challenge. Simply viewing a product from a few angles often isn’t enough to make a confident purchase decision. However, when customers can interact with a product in 360°, they engage on a deeper emotional level, fostering greater trust in both the product and the seller.

The e-commerce market is overflowed with standard ads that constantly push us to buy more stuff. However, only a truly outside-the-box solution can win the client in this tough competition. So how exactly can a 360° view of a product made by a 3D rendering company help retailers and manufacturers to sell more? Here’s the essential information about this interactive tool!

#1. What is a 360-degree Product View?

A 360-degree product view is an interactive 3D representation that allows customers to rotate, zoom, and examine a product from every angle. This feature bridges the gap between online and in-store shopping experiences by giving customers a more immersive way to explore products before purchasing. Seeing an item from all perspectives helps shoppers make informed decisions, ultimately increasing engagement, reducing return rates, and boosting sales.

#2. Why 360° Product Views are Essential for E-Commerce?

With online shopping, customers can’t physically touch or examine products the way they would in a store. A 360 product view compensates for this by offering a dynamic, interactive way to inspect details, giving buyers confidence in their purchases.

• Bridges the Gap Between Online & In-Store Shopping
  Since customers can’t physically interact with online products, a 360-degree view provides the next best thing—a near-realistic way to explore the item in detail.
• Boosts Engagement & Customer Confidence
  Interactive elements increase time spent on product pages, signaling higher interest. 
• Reduces Return Rates
  When shoppers have a clear, accurate understanding of what they’re buying, they’re less likely to be disappointed, reducing the chances of product returns.
• Increases Conversion Rates & Sales
  A well-implemented 360-degree product view has been shown to increase conversion rates, as customers are more likely to finalize their purchase when they can interact with a product before buying.

As e-commerce continues to evolve, interactive visuals like 360-degree product views are becoming a standard rather than a luxury. They offer brands a way to stand out, build trust, and provide a more satisfying shopping experience that mimics real-life retail.

#3. What are the Types of 360° Product Views?

Product 360° views can be categorized in two key ways. First, by the number of frames, which determines how smooth the rotation appears. Second, by the format, which affects how the interactive experience is displayed across different platforms. Both factors play a crucial role in creating engaging and seamless product visualizations.

Frame-Based 360° Views

These 360° views are created using images captured from different angles and then looped into an interactive carousel. The number of frames determines the smoothness of rotation:

• 16-frame sequence: Uses 16 images on a monochrome background, allowing users to rotate the product from left to right.
• 30-frame sequence: Uses 30 images, providing a smoother rotation effect.
• 60-frame sequence: Uses 60 images, creating an ultra-smooth and seamless product rotation.

Each option offers a different level of detail and interactivity, with higher frame counts delivering a more fluid experience.

Format-Based 360° Views

For a more advanced and realistic representation, 360° views can also be rendered in several formats. These provide even more interactivity and customization:

• Rotating 3D View: Allows users to rotate a 3D model in a full circle.
• Multi-Row 3D View: Built with 7 rows of 36 renders each, enabling movement in all directions.

• Immersive 3D View: Uses a series of images to showcase a product in different configurations, allowing customers to interact with variations such as colors, materials, and styles.

As you can see, there are several ways a brand can use product 360° views to demonstrate their goods.

#4. The Benefits of a 360° View of a Product in E-Commerce

Integrating 360° product views into online stores offers numerous benefits that enhance the shopping experience and drive conversions. Let’s go through the main benefits of this interactive tool:

• Enhanced customer experience: Creates a real-world shopping feel, increasing buyer confidence.
• Higher engagement rates: Interactive elements keep customers on product pages longer.
• Fewer returns: Customers get a detailed look at the product, reducing post-purchase surprises.
• Increased sales conversions: More informed customers are more likely to complete their purchases.

By offering realistic, in-depth visuals, online retailers can boost customer satisfaction, strengthen brand credibility, and ultimately improve sales performance.

#5. What are the Best Backgrounds for 360° Product Views?

The key point of 360° product views is to focus on the product from different angles and to exclude the influence of surrounding objects on the main item. That’s why the most popular backgrounds are neutral.

• white;
• off-white;
• transparent;
• grey;
• nude.

With 3D rendering, specialists can change a background in mere seconds using the same 3D model of the product.

Tired of the same product pictures? Try a more engaging CG solution — 360° product view.

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A 360° product view offers significant benefits for all parties involved in online commerce. It allows buyers to interactively rotate and inspect the product, mimicking the in-store shopping experience and enabling more informed purchase decisions. For manufacturers and retailers, 360° visuals not only boost website conversions and improve Google rankings but also help brands stand out in a competitive market, offering a more engaging and immersive shopping experience.

Want to present your goods in all their glory? Choose our 3D rendering services and get a 360° view of a product that will make your furniture collections shine like nothing else!

Irene Lewis

Content Writer

Irene is a content writer. She previously worked for interior and chess magazines. When not writing articles, Irene finds great pleasure in collecting Star Trek memorabilia, reading Medieval poetry and playing banjo.