Mannington is a well-known brand that specializes in manufacturing flooring products. Founded in Salem, New Jersey, in 1915, Mannington has emerged as a prominent producer of both residential and commercial flooring.
Mannington offers a wide range of products, including hardwood, laminate, luxury vinyl, and porcelain tile flooring. Known for its innovative solutions and high-quality products, the company designs them to be durable and long-lasting.
Goals & Challenges
- Create diverse product visuals–The client needed multiple types of flooring visualization, including close-ups, top views, and lifestyle images, to showcase their product range effectively.
- Ensure brand consistency–All visuals had to align with Mannington’s branding and visual identity across different marketing channels.
- Maintain high-quality standards– Photorealism and attention to detail were essential to reflect the textures, finishes, and materials accurately.
- Support an ongoing workflow–With visuals needed over an extended period, the project required a smooth, collaborative process and flexible turnaround times.
Let’s take a look at the results of those flooring visualization projects!
Close-Up 3D Renders of Flooring
The main requirement for close-up shots was to show the product as realistically as possible. Each plank had to look unique but also match others in size and scale. And the lighting had to emphasize every detail of the high-quality textures.
Top-View CG Shots of Floorboards
Top-view renders show the entire floor covering of the room from above to give customers an idea of how the finished work will look like. Each CG image can get at least 3 rounds of edits within a project which ensures a high-quality result.
Lifestyle Flooring 3D Visualization
To demonstrate their products in a realistic context, Mannington managers ordered lifestyle rendering services. These renders had to be based on the provided visual references of different interior styles such as contemporary and traditional. Our team created bedroom, living room, kitchen, and bathroom 3D images, each highlighting the perfect look and quality of the brand’s wooden floors.
Visual Materials for Mannington Website
The brand used 3D visualizations on the product pages of different flooring collections as well as in the headers, footers, and banners of their e-comm site. Our renders also appeared on Mannington’s social media, particularly Facebook and Instagram.
