Reinforced Beds, operating under Bedcare Ltd., is a family-run online retailer in West Norfolk, UK. Initially founded in 2007 as Holbeach Beds, the brand transformed in 2011 to continue its work as the Reinforced Bed Company. This venture is dedicated to creating beds and mattresses that boast visual appeal and are designed for lasting durability.
Considering the continuous expansion of their product lines each year, the brand needed an extensive collection of product images. In September 2020, in an effort to optimize both the time and budget spent on making marketing materials, Reinforced Beds contacted CGIFurniture. Since then, Reinforced Beds has commissioned us to create numerous silo images, lifestyle shots, and glb. models of their products. Let’s take a closer look at these visuals!
High-Quality Silo Images for Bedroom Products
The brand team required 3D models of bed frames, mattresses, and reinforced beds in different configurations. These models were then placed against a white background and rendered. The outcome was numerous silo images made with an impressive speed and visual consistency.
Wall Lifestyle Renders for Bed Color Options
Displaying product color options in 3D can be accomplished through two approaches:
– Utilizing CG colorways to showcase all design options of the item in a single image;
– Showing each color option in a separate image against a simple background, such as a room wall, with few to no details around. Reinforced Beds chose the latter.
Photorealistic Bedroom Lifestyle Rendering
The Reinforced Beds team required a set of lifestyle renders with consistent aesthetics. For this, they provided us with references for interior design and tasked our specialists to recreate them in 3D. The result was a series of stylish photorealistic bedroom renders with the brand’s products at the center of attention.
Consistent Product Visuals Across All Platforms
This variety of images made by CGIFurniture is now used on the Reinforced Beds website as well as on the brand’s social media. The consistent authenticity and quality of the renderings work perfectly for promoting new collections.
