Actiforce is one of the largest and most successful international manufacturers of furniture fittings. The brand sells its products in Europe, the US, and Asia. Since 2004, Actiforce has been producing sustainable furniture to bring the healthy living into workspaces.
The managers of Actiforce contacted CGIFurniture rendering company in the summer of 2021. They wanted a collection of silo and lifestyle images that would show the complex, highly functional design of their products in detail. Want to see the results of this project? Let’s get to it!
Highly Detailed Silo 3D Renders
Actiforce’s products are complex furniture with multiple configurations per piece. Our 3D artists had to show all the details of the brand’s multi-functional desks and tables in silo images. They started by doing high-quality 3D modeling, paying special attention to mechanisms that allow the furniture to transform. Then, the artists textured 3D models, put them on a white background, adjusted the lighting, and rendered the result at different angles.
Lifestyle 3D Rendered Product Images
The next task in the Actiforce project was creating lifestyle images. It included not only putting 3D models of desks and tables into a realistic environment but also adding figures of people to the images. The last part was made to demonstrate how customers can use the furniture. This way, lifestyle 3D imagery helped to show both design and functionality of the products.
Assembly Product 3D Animation
Another big part of the Actiforce project was product 3D animation. The assembly video demonstrates how a desk is built and how it functions. Such a self-explanatory video works better than any instruction!
Product CGI for Marketing Channels
The finalized 3D pictures were used by the brand on different marketing channels. Actiforce’s website now has 3D silos on its product pages and listings so that potential buyers could examine the designs in detail. And the brand’s social media accounts are full of beautiful photorealistic lifestyle renders that show the furniture in stylish interiors.
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