Since 1989, a Danish furniture brand [Scanliving](lhttps://scanliving.dk/) has been producing high-quality beds for kids and teenagers. From cribs to bunk beds – the company can provide a perfect sleeping place for children of any age and height, as well as customize it to meet any other specific requirements. Scanliving beds are based on a system of blocks, which can be added and subtracted. This way, it is possible to tailor the furniture piece to the changing age and needs of a child. For example, one can add or remove a rail, a desk, a slide, or even turn a single bed into a bunk bed. To demonstrate the multifunctionality and aesthetics of the furniture in promo campaigns, the brand owners decided to try out 3D rendering.
In January 2021, Scanliving managers reached out to CGIFurniture to order 3D visualization services for their products. High-poly 3D models were created to showcase every bed’s structure in detail. Lifestyle renders highlighted how versatile the furniture could look in different interiors. Finally, AR models allowed customers to visualize how the beds would fit into their own rooms. So, how did our CGI team approach each task, and what were the results? Read on to find out!
High-Poly 3D Models and Photoreal Lifestyles
The Scanliving team wanted a 3D model of each bed to be ultra-accurate and detailed in terms of frames and structure. To fulfill this requirement, our CG artists created every part of the product such as bed rails, stairs for bunk beds, desks, slides, and shelves in 3D separately – so that they could be combined in various ways to depict different configurations. The models then were textured in several color versions according to the references provided by the brand’s managers. Later, we put them in various room settings.
Low-Poly Kids’ Bed Models for AR Apps
AR shopping apps require low-poly CG objects that weigh less than high-poly ones and thus could be rendered in real-time easily. So, our artists made 3D models of the key products compatible with augmented reality apps. Using those, users will be able to “try out” kids’ beds at their homes to check if they fit by color, style, dimensions, and so on.
CG Product Pictures for Scanliving Website
The brand used AR models and 3D renders for its product listings on the website. The images showcase kids’ furniture in detail proving its high quality and top-notch design. Using such innovative visual solutions, Scanliving allows its customers to thoroughly examine products before making purchase decision.
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