Established by Alan True in 1989 in Orange County, California, Living Style is dedicated to innovative furniture design, technology integration, and craftsmanship. Initially a small family business, it has grown to create exquisite furniture for commercial interiors, major retailers, and luxury residences worldwide. The company offers various product categories, including office seating, upholstered, and gaming furniture. Their mission lies in merging great design with groundbreaking technology to deliver comfort and functionality.
Since the summer of 2023, True Innovations has been using 3D modeling and rendering services from CGIFURNITURE to produce product images for marketing purposes. We chose some of the best examples of 3D renders our team has created for the brand so far. Let’s see them!
Detailed Furniture 3D Modeling
The brand has supplied us with some photos and sketches of their products. With that being said, the artists used the reference materials to create 3D renderings of the brand’s upholstered furniture line, which included sofas, armchairs, and chairs. The 3D models were created using greyscale, and therefore were prepared for texturing and integration into the CG environment.
Photorealistic Lifestyle 3D Rendering
All the 3D models have been embedded into lifestyle environments and rendered in photorealism. All pictures are created according to the unified neutral color scheme and minimalist style.
Close-up Product 3D Rendering
Another type of product images we created were close-up renders, meticulously textured to highlight materials and design elements with exceptional detail. These renders show furniture against a minimalist interior background to keep the focus on the product itself.
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