NOVAZ opened up a new branch of their furniture business. Ezenzial Living is an international furniture manufacturer with over 250 artisans and a 350 000 sq. ft. production facility. Ezenzial Living makes furniture for bedrooms, living rooms, dining rooms, etc. The company employs up-to-date techniques that allow for the mass production of 1000 items each month. Despite the impressive number of products, every piece is hand-made by talented and skilled crafters.
Having such a large-scale production, the brand regularly launches new collections of furniture. Hence, they’re in constant need of new product images. And the high speed of producing that imagery is their priority. Since getting product pictures by means of traditional photography takes a lot of time, the Ezenzial Living team decided to try CGI. They contacted CGIFURNITURE and set their first project in August 2021. We have been working with the furniture brand since then and completed more than 20 furniture visualization projects. Let’s take a look at the outcome!
Highly Detailed Furniture Modeling
The Ezenzial Living managers sent us photos of their furniture items to have them recreated in 3D with high accuracy. To fulfill this task, our specialists paid a lot of attention to the proportions and textures of the 3D models. The end results were then incorporated into lifestyle scenes.
Lifestyle Furniture Visualization Services
To give our 3D artists direction and inspiration, the brand representatives sent interior design references. The CG imagery had to focus on the main product and to feature simple and realistic lifestyle scenes with no busy backgrounds. The final images had to be in 4K resolution and 300 DPI.
Photorealistic 3D Images for a Digital Catalog and eComm Site
The Ezenzial Living team used the 3D renders for their digital catalog. They have it in .pdf format as well as in an online web version. Also, the catalog can be printed at any moment if necessary. On top of that, all the images were included in product pages on the brand’s website.
