A lifestyle product image, also known as an in-context or just context image, or a roomset, is a picture showing the product in a styled scene. The latter can be indoor or outdoor and involve models.
The main reason for which in-context images are so widely used is that they show the item in usage and in its natural setting. This way, a brand can communicate the offer to the target audience without saying a word — and sell. Here are some of the things lifestyle product imagery helps manufacturers do:
Depending on the background, context images are divided into indoor and outdoor ones. An indoor lifestyle shows the product in a roomset, while an outdoor one showcases it in plein air.
Another way to classify the product lifestyle images is according to their purpose. Depending on the aspects to highlight, context images come into the following categories.
Individual product image or a hero shot features one single object. The setting is designed to highlight the product features and plays a secondary role.
Group lifestyle shot shows a set of products. This allows buyers to see different options in one product lifestyle image and thus compare them easily.
Colorways lifestyle shots let viewers discover color variations of the same product. This way, prospects can choose the option they like best or get inspired to combine a few.
Scale lifestyle image showcases the product with objects that help identify its dimensions. For instance, it’s easier to understand the size of the coffee table when it’s next to a sofa.
Detail lifestyle image or a closeup shows a part of the product. It allows the viewer to see detailing, patterns, and texture so that viewers could appreciate the quality and craftsmanship.
Concept lifestyle shows the product in an unusual environment. The setting does not highlight any features but serves to catch attention, surprise, and emphasize a product’s design aesthetics.
Flat-lay product image has a thought-out concept, composition, and color scheme that suit each other perfectly. The most important feature of the flat lay image is the layout of items that could be parts of the product or elements of the product set. This way, a manufacturer demonstrates all components of product design but in a more creative way.
Wall product image is a simple rendering that depicts a product on the background of the wall. Such a type of render is an alternative to a silo image but with a realistic setting, however simple it may be. The purpose of it is no different than a regular silo picture though — to not distract viewers’ attention from the main item.
Feature lifestyle is an image focused on a certain product feature. This way, manufacturers can show e-shoppers the competitive edge of a product on all the marketing channels.
Motion lifestyle is a 3D rendering that includes motion. The latter may come from the product, props, people, etc. The lifestyle may be based on ideas like water splash, frozen motion, “a second before”, etc.
Another important factor of a lifestyle image success is the angle choice. Depending on the aspect, there are 3 types of the images:
Context images are a separate form of art, and they offer plenty of creative solutions for every product type. Manufacturers can use them to showcase product color and design variation, a whole set of products, the quality of the item, and simply entertain. Too much choice? Then book a demo, and have a CGI specialist consult you on the best 3D rendering solution and image format for your product!
CGI offers product manufacturers the possibility to get any ambiance for their lifestyles. There’s no limit to what an artist armed with powerful 3D rendering tools can achieve. They can conjure any light, weather, and season, find any decor props for making the product lifestyle image speak. Snowfall in the Christmas living room scene? Sure. A lion on the velvet couch to set the atmosphere of power and luxury? Great idea! And it will look amazing.
In terms of mood and atmosphere for a lifestyle rendering, there are many options. The most popular of them are dramatic, lyric, and epic ones.
For more details on each of these lifestyle moods, check out our article about 3D rendering styles. You’ll find there characteristics of each mood and a series of photorealistic renders to guide and inspire you.
Light is important for setting the atmosphere in all types of context images. And for the outdoor lifestyle scenes, lighting is simply everything! So 3D artists can reproduce it with photorealistic quality. The choice of illumination type depends on the brand, product and advertising concept. Usually, manufacturers choose among the following options:
Making the right lighting choice is crucial, so it makes sense to see the impact of each illumination type and decide which option will flatter the item most. So don’t hesitate to read our article about product render lighting with a detailed and illustrated description of each lighting.
Photorealistic 3D rendering can help manufacturers get a background of any style they want. For there’s no need to look for furniture props, rent, buy, transport, and store them. Everything is available digitally!
Which means that the only thing a manufacturer needs to do is to answer the question: “What interior design style would make this product look best?” Or even styles. There are neither budgetary nor physical constraints!
With that new freedom of creative choice, it makes sense to reconsider the current advertising concept. Here are the links to our articles on various interior design styles. Check them out to see if you’d like to try for your new product lifestyle images the following styles:
Now that 3D rendering has eliminated all constraints on concepts of product lifestyles, manufacturers can consistently get show-stoppingly beautiful visuals. Moreover, it’s possible to showcase how the furniture piece or decor would look in a few different styles! Which will help attract a broader audience to the item.
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