Product 3D rendering, also known as product 3D visualization, is a process of generation of photorealistic or non-photorealistic images with 3D model/3D models using specialized software. The resulting product is called a 3D render.
The main benefit of 3D rendering is that it helps envision the product long before it has been created. And that — in color variations, at different angles, in any number and types of environments, isolated or in a group of objects, in front, side, top, closeup, and cross-section views! This way, marketers can get their ads earlier, manufacturers can see exactly what the product looks like, and brands can easily test the market by pre-selling.
The 3D rendering process consists of several stages that include both technical and creative aspects. The main steps are:
A description of the entire 3D rendering workflow you can find in the overview of our chair 3D rendering project.
5616 Geary BLVD Suite 207
San Francisco, California