Silo is a type of image in which a product is depicted against a seamless white or neutral background. The main purpose of it is to show a product in the cleanest and simplest way possible. Here are the key features of silo images:
The benefit of a silo image is that the product can be easily cut out from the background and used in different marketing visuals, both digital and print. For example, white is the most popular background for silo product images because most websites, as well as catalogs and magazines, have white pages. But if the plan is to use a silo render for a collage or banner as well, then the transparent background is the best choice.
A product silo on a neutral background depicts the item on a traditional white, off-white, grey or transparent backdrop. All of these shades do not distract customers from the main product but highlight its design instead. On top of that, such neutral backgrounds make it easy to place the image on web product pages, print and online catalog pages, presentations, email newsletters, etc.
Adding shadows to a silo image is optional but it certainly helps maintain a realistic look of the product. When it comes to rendering, depicting the item with shadows imitates a real photo shoot in the studio. Since 3D artists recreate realistic lighting, they can also add a natural companion of lighting — shadows.
An exploded view of a silo image depicts the components of the product and how they come together. This way viewers can easily understand how it’s constructed or assembled. It gives a glimpse into the manufacturing process to prove to customers the quality of items.
A cutout or cutaway view demonstrates the inner structure of the product. This way, customers can see what it’s made of or how it’s constructed. This type of render proves the quality of a product by showcasing every detail of its design — inside and outside. It may be a furniture frame or layers of materials, mounts and joints, stitches and seams — 3D artists can recreate all of these digitally without the need to build a prototype as one needs to do for photography.
Silo is the main image for product sales, so its quality should be on top. All the colors, textures, and details have to be depicted with maximum clarity, which is exactly what CGI is famous for.
When launching a new piece of furniture, marketers need lots of pictures of an item in all design variations and from different angles. However, a traditional photo shoot for all the models could cost a pretty penny – a company has to make all the prototypes and bring them to the location, rent a studio, and hire a photographer. Using silo 3D renders allows for avoiding all these unnecessary expenses and allocating more money for effective advertising.
Based on our experience as a rendering studio, we outlined the key benefits of silo rendering for an effective product promo:
In order to launch an effective product promo campaign, furniture manufacturers need to use all possible marketing channels – online and offline ads, social media, and e-commerce stores. White background photography works for all of them and presents an object in the best way, while helping to save money on photo shoots at the same time.
The key point of silo images is to focus on the product and to exclude the influence of surrounding objects on the main item. That’s why the most popular backgrounds are neutral.
With 3D rendering, specialists can change a background in mere seconds using the same 3D model of the product. This means, if the client doesn’t like one option, they can always ask for another.
One of the best features of silo images is that they can be added to other visuals. The white or transparent background makes it easy to cut out and add the product to collages and banners, as well as seamlessly incorporate silos into website pages, most of which are white.
Let’s see how and where to use silo renders to get the most out of them:
Silo renders serve the needs of e-commerce marketing and advertising, and address the challenges of such trends as influencer marketing. They are multipurpose and more affordable than other types of 3D product renders. They also provide enough information for online shoppers to make a purchase right away. This way, using silo renders greatly benefits both online furniture retailers and their customers.
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