The Kaleen brand is a leading manufacturer, importer, and distributor of products in the floor covering market. It works with designers and retailers to provide elegant top-quality rugs, carpets, and accessories for homes around the world. Kaleen’s headquarters are located in Mumbai, India, and their United States office and distribution center are in Dalton, Georgia.
Kaleen’s managers got in contact with CGIFURNITURE in August of 2020. They needed photorealistic lifestyles for their product page listings and social media. Since then, our team of 3D artists has done more than 20 projects for the brand. Let’s go through some of our personal favorites in detail.
3D Rendering for Wall-to-Wall Carpets and Rugs in Living Space
Lifestyle 3D rendering for carpets and rugs became a valuable tool for Kaleen because it allows their customers to see how different design options will look in a real-world environment without the need for costly and time-consuming physical prototypes. Additionally, product CGI can help the target audience visualize how each type of carpets and rugs will look in their homes before making a purchase.
3D Rendering for Wall-to-wall Carpets in Transitional and Outdoor Space
Outdoor lifestyle 3D renders for carpets we made for Kaleen accurately represent the outdoor environment, including elements like landscaping and lighting. The 3D models of carpets were designed specifically for outdoor use and feature materials that can withstand exposure to the elements. The transitional spaces in product renders look familiar to most shoppers so they could easily imagine the carpets in their homes.
Reusable Scenes for Lifestyle Renders
Kaleen utilized the same few scenes for all their 3D product renders, enabling them to generate multiple images with a single background quickly and economically. As a result, the brand representatives only needed to pay for texture swapping rather than modeling of every new room set. This consistent setting also allows shoppers to easily compare colors and patterns across different rug and carpet options.
Top-Notch Product Imagery for the E-Comm Store and Social Media
The Kaleen brand got the final lifestyle product renders in two resolutions — 4200×4200/300 DPI for a square image and 5972×4200/300 DPI for a rectangular image (vertical or horizontal). That allowed using the pictures for different types of marketing content. Horizontal ones were shared on Kaleen e-comm store’s product pages and regular social media posts. In their turn, vertical ones worked perfectly for Instagram and Facebook stories as well as mobile versions of the website.
