3D Lifestyle Rendering Project
for Kaleen
The Kaleen brand is a leading manufacturer, importer, and distributor of products in the floor covering market. It works with designers and retailers to provide elegant top-quality rugs, carpets, and accessories for homes around the world. Kaleen’s headquarters are located in Mumbai, India, and their United States office and distribution center are in Dalton, Georgia.
Kaleen’s managers got in contact with CGIFURNITURE in August of 2020. They needed photorealistic lifestyles for their product page listings and social media. Since then, our team of 3D artists has done more than 20 projects for the brand. Let’s go through some of our personal favorites in detail.
Photorealistic 3D Lifestyle Renders for Kaleen’s Carpets
This project included a set of lifestyle images featuring different woven carpets that are installed to cover the whole floor space from wall to wall. Our 3D modelers recreated Kaleen products in 3D with 100% accuracy and put them in interior settings. The chosen 3D room sets were minimalist and neutral so they served as a perfect background for Kaleen’s carpets of different designs. This way, we created lifestyle renders with living rooms, offices, bedrooms — each proving the versatility and aesthetic properties of Kaleen products.
Life-Like Interior 3D Rendering for Kaleen’s Rugs
This set of lifestyle images comprise 3D visualizations of rugs in interior settings. Our 3D artists modeled each product in different colors and put it in cozy roomsets. Unlike carpets, rugs are movable. So, they should be considered not only as fixed elements of a particular interior but also as separate products that can fit different spaces. That is why we created close-up renders that allowed to examine the rugs in more detail.
Top-Notch Product Imagery for the E-Comm Store and Social Media
The Kaleen brand got the final lifestyle product renders in two resolutions — 4200×4200/300 DPI for a square image and 5972×4200/300 DPI for a rectangular image (vertical or horizontal). That allowed using the pictures for different types of marketing content. Horizontal ones were shared on Kaleen e-comm store’s product pages and regular social media posts. In their turn, vertical ones worked perfectly for Instagram and Facebook stories as well as mobile versions of the website.
