Product Render

A product render is a perfect choice for presenting and promoting your goods in the most appealing way. It not only looks like a real photo but highlights the benefits of an item in detail.

Often, manufacturers at a small furniture company don’t have enough budget to get high-quality product photography. Not only do they need to hire a professional photographer but also create top-class prototypes so the furniture could look exactly like in pictures after the launch. Besides, it’s hard to find an appropriate photoshoot location for more creative concepts without spending a fortune. So how can they get first-class visuals on a budget?

Thanks to product rendering, manufacturers can implement any idea for promo images without wasting thousands of dollars. Moreover, the whole process will take only a few days so there won’t be any delays. Learn what elements of a product render can make your items shine like nothing else.

#1. High-Quality Textures

First-class materials are the basis for creating realistic 3D models and outstanding product renders. If a manufacturer needs a render of an existing item, samples of the used materials will save the day. Thanks to them, it’s possible to recreate the textures of a product accurately from top to bottom. On the other hand, if an item is only in development, a manufacturer can send references such as pictures of materials they want or links to websites where they plan to order resources. That allows 3D artists to meticulously apply textures and tune the resolution of product renders so that all surfaces of 3D objects could look exactly like in reality.

#2. Small Details

Unique details help a product render to stand out from thousands of pictures around the Internet and distinguish them by different decorative elements. It is especially effective for lifestyle images as they require a lot of supporting accessories to create a realistic lifestyle look. For example, the folds of a sofa, vivid pillows on a bed, or a vase of flowers on an elegant coffee table show furniture in completely new ways. As a result, the entire perception of a product can be changed thanks to a few small details. These are just some of the tricks that 3D artists use for realistic furniture rendering in order to highlight an item’s features.

#3. Lighting Setting

Let there be light! It is the most important element that makes product renders look like real photos with no way to distinguish one from the other. Professional 3D artists can apply textures of the highest quality and create as many details as possible but if the light doesn’t hit in the right way, nothing will look close to reality. In addition, lighting on a product render directs viewers’ attention. For instance, by adding light behind a product, 3D Artist gives it more volume and separate it from its surrounding. Besides the directions of lighting resources, shadows and highlights help to create a contract that defines an item more prominently.    

#4. Composition

The surroundings of a product on renders have to be well-balanced in order to build a perfect environment. More precisely, a good background has to highlight the main object but not distract from it. The composition is what can help to create harmony between an item and an environment in CGI photography. For example, the rule of thirds allows to divide an image into nine cells and set the focal point where we want the attention of viewers the most. The rule says that placing points of interest in the intersections or along the lines of cells makes a product render more balanced and enables a viewer to interact with pictures more naturally.

#5. Point of View

Choosing the right angle for product renders defines what a manufacturer wants to show to the customers and what are the most essential accents. To illustrate, close-up views focus on the details of items’ design while general images showcase all color options at once, etc. Top, side, bottom, back, front, and 45° angle views – every one of them has its own advantage and purpose. Usually, manufacturers use several types of views for their product renders in order to demonstrate as much of an item’s features and benefits as possible.

Download CGIFURNITURE price guide and learn the costs of top-tier 3D visualization projects of different scales!

See our pricing

A million-dollar product render is an image that deceives the mind and makes viewers plunge into the environment shown in the picture as if it’s truly real. The components we’ve described above are vital for creating eye-catching visuals that not only appeal to prospects but also show all products’ benefits. Moreover, the final product renders will be indistinguishable from real photos, however, they can be produced much faster and more cost-saving without spending on the organization of a photoshoot.

Want to get photorealistic product renders for your marketing campaigns? Use product rendering services and improve your promotional strategies with the help of jaw-dropping CG visuals.

Valerie Adams

Content Writer, Editor

Valerie loves writing about CGI in advertising, product design development, and swears by 3D printing technology. In her free time, she enjoys attending music festivals and art events around Europe.