3D Visualization Case Study
for a Plant Company
The Easyplant brand sells beautiful indoor plants in self-watering ceramic pots. With this smart technology, the plants never wilt due to underwatering or overwatering. The only thing the owners have to do is to open the lid and fill the reservoir with lukewarm water every other month.
To showcase the beauty and functionality of its products in promo campaigns, the brand needed detailed and visually appealing marketing imagery. So, the brand’s managers got in contact with CGIFurniture and ordered cutout renders of their self-watering pots. Pleased with the outcome, they later set a project for lifestyle renders of different potted plants shown in a context. Take a look at the results of our cooperation in this 3D visualization case study!
Stylish CG Silo Images for Indoor Plants
CGIFurniture artists modeled different indoor plants the brand offers, textured them, and showed the resulting 3D models on a neutral background. The main task was to create as many views as possible, including close-ups, so that customers could examine the products in detail. All the silos were done in the same color palette to make the imagery consistent.
Photorealistic 3D Renders for Self-Watering Pots
The plant company’s team wanted CG pictures to demonstrate how to unpack and use the self-watering ceramic pots. So, our 3D artists created 3D models for every step of the process, textured them, set the realistic lighting and rendered the result. The final 3D renders effectively work as “how-to-use” illustrations.
Lifestyle 3D Visualization for Plant Products
The marketers of the brand wanted eye-catching and trendy lifestyles that would match the vision of their brand. They sent references of interior designs that were preferable for product renders. Our artists recreated them in 3D, keeping the overall neutral color palette and cozy minimalist style.
Diverse Marketing Materials for Promo Campaigns
All 3D renders we had made for the brand were then used for different marketing platforms. Silos and “how-to-use” images became a part of product detail pages on the brand’s website. Lifestyles were posted on all social media accounts and used for banners and ads. All in all, thanks to 3D visualization, the plant company got awe-inspiring visuals for every marketing channel.
