CGI Furniture Blog
Find out how to improve a product business with 3D rendering and modeling
- CGI News
Commercial Image vs Product Image vs Hero Shot in Product Advertising
There are various approaches to showcasing the goods in marketing and advertising depending on the purpose and channels of communication. In photography, the terms product image, hero shot, and commercial image describe various approaches to imaging for e-commerce, social media, and advertising. CGI artists use the same rules and methods for 3D visualization.
- E-commerce Trends
Product Page: 5 Crucial Elements to Include
We all have heard about the importance of having a great product page. But not everyone knows how it should look so that website visitors turn into leads and then into customers. Have you ever wondered what should be included on a product page to make it truly effective? And what elements can make it […]
- CGI Trends
Recent Trends in Advertising of Products: a Guide to Effective Ads
The modern global market increasingly turns information into the most critical strategic commodity and communication tool. Advertising is one of the active forms of interaction between the masses and the external environment. It is currently dynamically changing under the influence of trends such as globalization and digitalization. This, in turn, determines a new level of […]
3D Product Services of the Future: Top-5 Innovative Solutions
In a competitive eCommerce environment, finding new ways to catch the consumer’s attention is crucial. Gaining their trust is even more vital.
- CGI Services
Outsource 3D Modeling Workflow: How to Create Different Images with One Model
If you are a furniture manufacturer and wondering how to create a 3D model in multiple design variations, you should definitely consider outsourcing this task to professionals. Namely, to a CGI studio with highly skilled 3D artists, powerful hardware and software, and a convenient CRM system. Why? Because that’s the most effortless way to have […]
- 3D Software
8 Best 3D Visual Merchandising Software and Tools
Digital omnichannel retail needs interactive 3D technologies to attract and engage the audience more effectively. That’s when 3D visual merchandising comes into the picture. It is not just creating a beautiful image for your products but a combination of design, technical and communication solutions that help build relationships with the buyer and manage their attention. […]
- Benefits of Product CGI
How to Sell More Furniture Using Product CGI: 5 Strategies
For your furniture business to live, generate high profits, and grow steadily in such a competitive environment, you must adapt to completely new customer needs and adopt progressive strategies from market leaders.
- CGI Services
3D Product Animation Reel: How to Use It in Promo Campaigns
The use of a 3D product animation reel makes a promo campaign more eye-catching and engaging. Moreover, 81% of marketers who use videos say that this practice has a direct, positive impact on sales. That means those who are not using this kind of content yet are truly missing out on the opportunity to sell […]
- CGI Services
Outsource 3D Furniture Modeling Services vs. In-House Modelers
Watching so many competitors use CGI in their campaigns, any manufacturer and marketer would be interested in such a tool. But is it worth investing? Maybe it is just a temporary trend that will go away in a few years? The statistics show that the 3D modeling and rendering market will surpass $9 billion by […]
- Product Marketing
Market Analysis: 4 Effective Ways of Doing It
Market analysis is needed for everyone who wants to open a business, thinks about the company’s development, or aims to beat the competition. This analysis is not easy but the money, effort, and time spent on it are worth it. After all, it allows you to understand which product or service is in demand the […]
- E-commerce Trends
Product Spotlight for Furniture Business: How to Use It Successfully
A product spotlight is a great way to direct customers’ attention to new products, sales, and seasonal must-haves. That’s why featuring selected items in headers on the front pages of ecommerce websites is such a common practice for many brands, including furniture businesses. But how does one compose a spotlight to really drive sales?
- 3D Software
Product Design Software: 35 Updates for 7 Programs Furniture Manufacturers Need to Know
Today, furniture manufacturers cannot do without design, prototyping, 3D modeling and rendering product design software.
- E-commerce Trends
RACE Model 2025: How to Execute a Smarter Digital Marketing Plan
Businesses need to track KPIs at every step of the client journey and use big data to quickly optimize their marketing funnel to increase brand awareness, increase sales, or improve lead generation. Unlike traditional marketing, digital marketing allows you to measure results, so you can play the far-sighted marketing game without being blind.
- 3D Visualization Process
7 Steps to Create 3D Animation for Product Videos
Leading brands know that video presentation is the most effective way of storytelling when it comes to product promo. It combines visual, sound and text which makes it informative and entertaining at the same time. But what if your company can’t afford to hire a filming crew and organize the shooting process?
- CGI News
3D Merchandising: 5 Ways It Can Help Furniture Stores Improve Consumer Experiences
The online furniture market is highly competitive and changing rapidly. And the pandemic has accelerated the pace of digital transformation even more. Brands, retailers, manufacturers, and marketers must be flexible, be on-trend, implement innovative methods for online shopping, product presentation, customer interaction, and create personalizing experiences.
- CGI News
Best Digital Advertising Campaigns in the Last 10 Years
If you’re wondering whether you should invest in high-end 3D product visuals,you’re not alone. In fact, many brands are still experiencing that hesitation in2022. The best way to eliminate any doubts about using CGI for product promos isto take a look at the most successful examples of it. And since most major […]
- CGI News
Ecommerce Digital Marketing: 10 Strategies Every Retailer Should Know
Up until recently, ecommerce was the game of a few retailers who could afford it. With online sales currently averaging on $3.5 trillion globally, however, itis clear that ecommerce is growing by the day. While this means that the barriers for entry are now laxer, it also means the competition is much morefierce. […]
- CGI Services
Product Render that Looks Like a Million Dollars: It Comes Down to 5 These Things
A product render is a perfect choice for presenting and promoting your goods in the most appealing way. It not only looks like a real photo but highlights the benefits of an item in detail.
- CGI News
Ecommerce Trends: 10 Things that Will Bring Success to Your Business
Gone are the days when owning an online store was an afterthought or a fancy accessory that businesses used to show they were active on the web. Ecommercetoday has revolutionized retail in a way that simply didn’t exist before. From high-quality integration to enhanced return policies, from customization to ease of access — buying […]
- CGI News
10 Main Components of Marketing Resource Management
Every business owner knows that managing resources are a key to success. It is, however, a whole science that requires theoretical knowledge and practice. Themarketing aspect of resource management is not an exception, as it outlines thedirection and path your company is going to take.
- Benefits of Product CGI
Photorealistic 3D Rendering: 5 Ways It Impacts Customers
In eCommerce, product visuals are the only way manufacturers and retailers canintroduce their goods to customers. Since buyers can’t physically test the item,they can only make purchase decisions based on images and videos. However,photo- and videography require big budgets for prototyping, studio rent,backdrops and props, not to mention the photographer’s fee. […]
- CGI News
Brands that Use Augmented Reality: 5 Innovative Furniture Companies
According to Harvard Business Review, AR has become more than a nice-to-have feature but more of essential technology for manufacturers and retailers. Considering COVID-19 restrictions, it completely makes sense as people weren’t able to visit brick-and-mortar stores for so long. During these times, it was AR that allowed them to try on products in a […]
- CGI Services
Bad Images of Products for Sales: What Not to Use
Launching marketing and promo campaigns, manufacturers and sellers may spendthousands of dollars on photo shoots. They order and transport prototypes, renta photo studio with backdrops, hire a crew of photographers, stylists, andassistants – the list goes on and on. And if in the end brand marketers get badimages of products for […]
- CGI Services
Product Videos for Digital Marketing: 7 Reasons They Are Must-Have Content for Social Media
Watching videos has become an integral part of our online activities. This typeof content is now used not only for entertainment but for informational andmarketing purposes as well. Brands are constantly looking for new ways to catchthe attention of prospects, and product videos are proving to be super effectivein this regard.
Answers to common questions
Resolving your questions before we begin
What industries do you work with?
What is product rendering, and how does it work?
How do I start a 3D rendering or animation project with you?
Will I be able to preview and approve drafts before final delivery?
Can I request revisions during the project?
Can you match my brand’s lighting, style, and mood in the renders?

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