CGI Furniture Blog – Page 9
Find out how to improve a product business with 3D rendering and modeling
- Product Marketing
Types of Marketing Channels Furniture Retailers Use
Marketing encompasses a huge range of tactics, business models, and channels. Nowadays, furniture retailers use a variety of marketing platforms to advertise their products and services. The 5 most popular types of marketing channels are search engine marketing, email marketing, social media marketing, online advertising and content marketing.
- CGI Studios
3D Modeling and Texturing Services: Why Choose a Professional CGI Studio
Product 3D is one of the most efficient ways to ensure a furniture manufacturer or marketer gets stellar visuals that can be used in all stages of work. From 3D models which allow you to play around with the new designs, to beautiful promotional materials, 3D can cover all the bases. However, choosing a contractor […]
- CGI Services
What Is Product Visualization? Why a Furniture Business Should Invest in It?
To stay relevant and competitive, companies need to find new ways to differentiate their products and communicate with customers. The furniture industry is constantly evolving and changing. Product visualization has quickly established itself as one of the most profitable and effective digital marketing tools available to retailers and marketers today. Many sellers, however, fail to[…]
- Product Marketing
Brand Stretch vs Brand Extension: Definition, Methods, and Differences
Successful brands require careful management and thoughtful strategy. If you’ve ever wondered how to grow your business in a competitive environment, stretching and expanding your brand can help. Both methods allow companies to capitalize on existing brand equity, enter new markets, and increase profits. However, they are entirely different ways to grow your brand.
- Product Marketing
PDCA vs DMAIC: What to Choose for Project Improvement
Statistics suggest that about 70% of projects failed, despite the high technical quality and the high level of dedication from team members. There are many factors that come into play but if you look at the root cause, it’s usually an issue with project management or the methodology which was used to tackle […]
- Product Marketing
Phygital Marketing: What It Is and How It Is Changing Retail
Symbiosis of the physical and digital world creates many new opportunities for marketers. Phygital marketing is a holistic, customer-centric approach to marketing. It blends the physical and digital touchpoints to create an omnichannel customer experience.
- CGI Services
3D Photo Montage in Furniture Visualization: How It Works
With the help of 3D photo montage, furniture manufacturers can have pictures of their products placed in beautiful interior CG settings. That eliminates the need to build costly sets for live photoshoots and transport heavy furniture between the studio and the warehouse. On top of that, the montage technique makes it easy to produce multiple […]
- CGI Services
3D Modeling Texture Resources: 5 Places to Find Samples for a Project Brief
Photorealistic images are the best way to show off your product designs. Finding texture samples for visualizing them will give you a better idea of what your final product will look like once rendered in 3D. When you require quality texture resources, finding ones that fit your needs and style can be challenging.
- CGI Services
Close-up Renders: 5 Reasons You Need Them on a Product Listing Page
Product shots are the primary way to showcase the merchandise both in printed catalogs and online. There are various types of images to choose from. More often than not, the manufacturer goes with a silo as a primary visual asset. They do give a general impression of a product and create a sense of consistency […]
- E-commerce Trends
Lean Product Marketing: What You Need to Know
Product marketing is a multi-stage process. Like in manufacturing, there are value-creating and non-value-creating activities. To speed up your product development process and boost your business’s efficiency, it is wise to adopt the Lean approach. Lean is a tried and tested methodology used for manufacturing. Over the years, it has been adapted to marketing, becoming […]
- E-commerce Trends
Product Page: 5 Crucial Elements to Include
We all have heard about the importance of having a great product page. But not everyone knows how it should look so that website visitors turn into leads and then into customers. Have you ever wondered what should be included on a product page to make it truly effective? And what elements can make it […]
- CGI Trends
Recent Trends in Advertising of Products: a Guide to Effective Ads
The modern global market increasingly turns information into the most critical strategic commodity and communication tool. Advertising is one of the active forms of interaction between the masses and the external environment. It is currently dynamically changing under the influence of trends such as globalization and digitalization. This, in turn, determines a new level of […]
3D Product Services of the Future: Top-5 Innovative Solutions
In a competitive eCommerce environment, finding new ways to catch the consumer’s attention is crucial. Gaining their trust is even more vital.
- 3D Software
3D Visual Merchandising: Benefits and Best Tools for Furniture E-Commerce
Digital omnichannel retail needs interactive 3D technologies to attract and engage the audience more effectively. That’s when 3D visual merchandising comes into the picture. It is not just creating a beautiful image for your products but a combination of design, technical and communication solutions that help build relationships with the buyer and manage their attention. […]
- CGI Services
3D Product Animation Reel: How to Use It in Promo Campaigns
The use of a 3D product animation reel makes a promo campaign more eye-catching and engaging. Moreover, 81% of marketers who use videos say that this practice has a direct, positive impact on sales. That means those who are not using this kind of content yet are truly missing out on the opportunity to sell […]
- Product Marketing
Market Analysis: 4 Effective Ways of Doing It
Market analysis is needed for everyone who wants to open a business, thinks about the company’s development, or aims to beat the competition. This analysis is not easy but the money, effort, and time spent on it are worth it. After all, it allows you to understand which product or service is in demand the […]
- E-commerce Trends
Product Spotlight for Furniture Business: How to Use It Successfully
A product spotlight is a great way to direct customers’ attention to new products, sales, and seasonal must-haves. That’s why featuring selected items in headers on the front pages of ecommerce websites is such a common practice for many brands, including furniture businesses. But how does one compose a spotlight to really drive sales?
- 3D Software
Product Design Software: 35 Updates for 7 Programs Furniture Manufacturers Need to Know
Today, furniture manufacturers cannot do without design, prototyping, 3D modeling and rendering product design software.
- E-commerce Trends
RACE Model 2025: How to Execute a Smarter Digital Marketing Plan
Businesses need to track KPIs at every step of the client journey and use big data to quickly optimize their marketing funnel to increase brand awareness, increase sales, or improve lead generation. Unlike traditional marketing, digital marketing allows you to measure results, so you can play the far-sighted marketing game without being blind.
- 3D Visualization Process
7 Steps to Create 3D Animation for Product Videos
Leading brands know that video presentation is the most effective way of storytelling when it comes to product promo. It combines visual, sound and text which makes it informative and entertaining at the same time. But what if your company can’t afford to hire a filming crew and organize the shooting process?
- CGI News
Best Digital Advertising Campaigns in the Last 10 Years
If you’re wondering whether you should invest in high-end 3D product visuals,you’re not alone. In fact, many brands are still experiencing that hesitation in2022. The best way to eliminate any doubts about using CGI for product promos isto take a look at the most successful examples of it. And since most major […]
- CGI News
Ecommerce Digital Marketing: 10 Strategies Every Retailer Should Know
Up until recently, ecommerce was the game of a few retailers who could afford it. With online sales currently averaging on $3.5 trillion globally, however, itis clear that ecommerce is growing by the day. While this means that the barriers for entry are now laxer, it also means the competition is much morefierce. […]
- CGI News
10 Main Components of Marketing Resource Management
Every business owner knows that managing resources are a key to success. It is, however, a whole science that requires theoretical knowledge and practice. Themarketing aspect of resource management is not an exception, as it outlines thedirection and path your company is going to take.
- CGI Services
Bad Images of Products for Sales: What Not to Use
Launching marketing and promo campaigns, manufacturers and sellers may spendthousands of dollars on photo shoots. They order and transport prototypes, renta photo studio with backdrops, hire a crew of photographers, stylists, andassistants – the list goes on and on. And if in the end brand marketers get badimages of products for […]
Answers to common questions
Resolving your questions before we begin
What industries do you work with?
What is product rendering, and how does it work?
How do I start a 3D rendering or animation project with you?
Will I be able to preview and approve drafts before final delivery?
Can I request revisions during the project?
Can you match my brand’s lighting, style, and mood in the renders?

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