CGI Furniture Blog
Find out how to improve a product business with 3D rendering and modeling
- CGI Services
Holiday Marketing Ideas: How to Use Themed Product 3d Renders
Due to the COVID-19 pandemic, the customer’s behavior and demands have changedso much that marketers can’t predict how sales will go in the holiday season of2021. For example, last year, people stopped buying gift cards for entertainmentand focused on purchasing home products instead. So to gain the upper hand inthe competition […]
- CGI Services
3D Kitchen Rendering: How to Use It for Selling Kitchen Furniture and Fixtures
Many manufacturers and retailers have switched to eCommerce, thereby making the shopping process both easier and a bit trickier at the same time. When buying kitchen furniture online, customers can’t touch the surfaces and open eachcabinet to explore the design and functionality as they would normally do in a brick-and-mortar store. To compensate for […]
- CGI Services
AR 3D Models: How 3D Artists Create 3D Models for AR Apps
According to the latest ecommerce statistics, 71% of buyers say that they wouldbuy more if provided with the AR option. It comes as no surprise since ARtechnology brings consumers closer to the experience of real shopping andbeyond. With augmented reality, they can actually try on a product before makinga purchase. And […]
- CGI News
AR for Ecommerce: How It Helps Online Businesses During Lockdown
We have been living in the world of lockdowns and restrictions for over a year now. Brick-and-mortar stores are still closed in many countries, so manufacturers and marketers are struggling to boost their sales using ecommerce platforms. However, advanced brands have already worked out a way to recreate the offline shopping experience with AR for […]
- 3D Visualization Process
How to Get up to Speed on a Project: 7 Tips for Accelerating the Product Rendering Process
Collaboration with an outsource 3D rendering company seems like a complicatedprocess since communication and monitoring happen differently than mostmanufacturers and marketers are used to. But once you understand how CGI studioswork remotely, you will discover several ways to accelerate such a project.
- CGI News
How to Prepare for a Trade Show: 5 Secrets of Success at Furniture Fairs
According to the IBIS World Market Research Report, in 2019 Trade Show andConference Planning Industry had a revenue of 16B in total. Participation intrade shows is an integral part of a common marketing strategy wheeled out bycompanies. They are designed to help manufacturers promote the latest products and network with other companies, customers, […]
- 3D Visualization Process
360° Product Video 5 Benefits for Ecommerce Business
Due to the ever-increasing transition of all brands to eCommerce, manufacturers and marketers have to constantly improve the digital presentation of their products. To attract modern buyers, you can’t use only static photos and hope they will be enough to answer all the customer’s questions. Even if online prospects are not able to touch and try goods, theу still want to examine all their sides, textures and details before the purchase. Therefore, they expect sellers to complement listing pages with an informative product video.
- CGI Terminology
3D File Format for Furniture CGI: 10 Most Popular Options for Different Software
The main problem that manufacturers and marketers face when ordering 3D modelsfrom a 3D modeling company is that they don’t know exactly what 3D file formatthey need. Studio managers, in turn, must set a clear task for CG artists. Thus,lack of information inevitably leads to communication problems and projectdelays.
- Benefits of Product CGI
Post-Purchase Marketing: 5 Ways to Incorporate Product Rendering in It
Furniture brands invest an enormous amount of money in ads to drive prospects totheir website and turn them into buyers. But often, marketers and manufacturers get so concentrated on managing the purchase process that it takes all their finances and efforts. As a result, they have no resources whatsoever to improve their post-purchase marketing.
- CGI Services
3D Virtual Photography: 5 Reasons to Try It for Your Products
Have you ever wondered why fewer and fewer marketers are choosing traditionalphotography for their product images these days? The thing is, it is a ratherexpensive and effort-consuming process. First, marketers need to order productprototypes of all designs and transport them to the studio. Then, they set upthe scene and keep changing […]
- CGI Services
3D Max Retopology: What You Need to Know About It
Many furniture manufacturers use CAD product models in their pipeline. Andoftentimes, they believe the same 3D objects can be used for photorealisticvisualization. But while CAD files do make good references, they cannot be usedfor 3D rendering as they are. Because they are not fully compatible with 3d Max— professional computer graphics […]
- CGI Services
Product Videos: 7 Types of 3D Animation that Can Drive Sales
When it comes to allocating the budget on video advertising, 3D animation couldbe a more beneficial option than traditional product videos. See for yourself,with CGI, you don’t need to use actual locations, build filming settings, rentexpensive equipment, and hire a large crew. Top-quality 3D animation can be donein a 3D rendering […]
- CGI News
Inspiration for Furniture Design Images: Top-10 Online Platforms
The internet is full of content that manufacturers and marketers can use as anendless source of inspiration for furniture design images and product marketingpresentations. There are myriads of blogs on design and interiors, as well asdigital magazines, social media, etc. Any of these platforms can bring you tonsof inspiration, you just […]
- CGI Services
Lifestyle Background: 5-Step Guide to Choosing a 3D Scene From the Cgifurnitre Library
One of the biggest advantages of CGI is cost-efficiency. With 3D technology,marketers can get stunning room sets without extra expenses and effort. They nolonger need to buy decor for lifestyle background, build a scene, or pay fees toa photographer and stylists. One can simply send product photos, 2D drawings,and references to […]
- CGI Services
3D Product Render: 7 Types of Lighting for Outdoor Lifestyle Cg Images
Experienced marketers know how troublesome and complicated outdoor photosets can be. First and foremost, they depend on the weather, which is constantly changing and never works the way we expect. As a result, all the preparations can go to waste in a few seconds. That’s why some marketers order 3D product renders for their catalogs […]
- CGI Services
3D Product Modeling and Rendering: How They've Changed Furniture Marketing
Marketers have always needed quality visual content for furniture marketing and promo. However effective promo campaigns require lots of different types of images. In the past, to get those, furniture brands went for product photography. But in today’s climate, it seems to be a much too expensive andoutdated way to get pictures with all […]
- 3D Software
Rendering in 3ds Max: v-Ray vs Corona Renderer
The modern software market offers many plugins for rendering in 3ds Max. Amongst them, V-Ray and Corona Renderer are the most common CG tools. Surely, they differ in price and both have their pros and cons. But what all furnituremanufacturers are interested in is how much they differ in quality. That is why when […]
- CGI Services
3D Animation Brief: What to Include in It
3D product animation is a cost-effective way for furniture manufacturers andsellers to get photorealistic video content. Making 3D animation costs less thanfilming a video because with CGI, there’s no need to rent a studio withequipment, hire a writer, director, crew, etc. All you have to do is to send a3D rendering […]
- Benefits of Product CGI
How to Sell Furniture Online: 9 Tips for Manufacturers
Today, more and more manufacturers are going online, especially after the pandemic. It all happened so quickly that most of the sellers were not ready for this transition.
- Benefits of Product CGI
Ecommerce Visual Merchandising Tips: How to Enhance It with CGI
Due to the pandemic, many furniture manufacturers and retailers have switched toeCommerce making it even more competitive than it was before. Today, it’sdifficult for brands to stand out from the crowd and draw buyers to theirwebsites. Manufacturers need to learn effective eCommerce visual merchandisingtips to capture the consumer’s attention and get […]
- CGI Services
3D Modeling in Product Design: 5 Ways It Makes the Development Process Easier
Over the past decade, many manufacturers have already felt the benefits of 3Dmodeling in product design. Moreover, today, many of them don’t even rememberhow much time it used to take to perfect the design using prototypes. 3D modeling doesn’t require any physical samples, hence, it significantly speeds upthe design process and reduces […]
- Product Marketing
Furniture Magazine: Top-5 Journals To Read In 2025

- CGI News
Luxury Interior Design Style: All Styles You Can Try for Lifestyle 3d Picture
Marketers and manufacturers need to anticipate specific challenges whenselecting a luxury interior design style for their furniture images. Firstly,staging physical high-end roomsets is very expensive. You need to buy or rentluxury furniture and decor, as well as use sumptuous finishing materials to makeit right. Otherwise, if you go for affordable decor […]
3D Product Rendering Project: the Workflow Process at Cgifurniture

Answers to common questions
Resolving your questions before we begin
What industries do you work with?
What is product rendering, and how does it work?
How do I start a 3D rendering or animation project with you?
Will I be able to preview and approve drafts before final delivery?
Can I request revisions during the project?
Can you match my brand’s lighting, style, and mood in the renders?

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