Cars & EVs
Cars, EVs & Commercial Vehicles
From passenger EVs and SUVs to commercial trucks and vans — full-color exteriors, interiors, and on-vehicle context, rendered from your CAD.
Photorealistic 3D Content
3D Rendering for Automotive,
3D Rendering for Automotive,
Bikes, and Accessories
Launch-ready visuals for every model, every colorway, every format — built to scale across your entire catalog.
Configurators from $800
10,000+
3D Models
500+
Artists
98%
Approval Rate
Trusted by leading brands
Every Variant, One Scene
One Scene File. Every Color, Every Finish.
Swap a parameter, re-render the frame. No second photo shoot, no second invoice.
Car Colorways — VW ID4
Wheel Finishes — WheelTech GP
360° Product View
Every Angle. From One 3D Model.
Interactive 360° turntables for product pages, configurators, and dealer portals — delivered as MP4, image sequence, or web-embedded viewer.
Drag to rotate
Configurator / AR
One 3D model. Every output.
Same model. Renders, 360°, configurator UI, on-device AR — GLB on web, USDZ on iOS.
Scan to view in AR
Point your phone camera at the code. The bike will load directly into your space.
Industries We Serve
3D Rendering for Every Vehicle, Component & Accessory
Photorealistic content for passenger and commercial vehicles, motorcycles, e-bikes, wheels, and on-vehicle accessories.
Powersports & E-Mobility
Motorcycles, Bikes & Powersports
Motorcycle and e-bike 3D rendering for production OEMs and custom builds, performance and urban bicycles, and powersports — from factory specs to dealer-floor visuals.
Wheels & Components
Wheels, Tires & Performance Parts
Aftermarket wheels and rims, tires and tread, exhausts, brakes, and tuning hardware — studio, lifestyle, and 360° in one pipeline. Featured in our WheelTech GP case study.
Accessories & Infrastructure
Accessories, Add-ons & Dealership Content
Locks, racks, covers, trailers, charging hardware, parking and showroom infrastructure — on-vehicle and in context, sized for catalog and dealer use.
Don't see your category?
Send us your CAD or product references — we'll come back with a sample frame and a 30-minute walkthrough. No commitment.
Schedule a DemoOur Workflow
How We Produce Your Rendering Project
1
Brief & CAD Review
Share CAD/STEP/IGES files, brand guidelines, reference photos, and the shot list. We review technical requirements and define scope, output formats, and timeline.
2
3D Modeling & Material Accuracy
We build or refine 3D models with verified proportions, brand-matched colors, and calibrated materials — polished alloy, anisotropic brushed metal, paint flake, tire compound, leather and stitching.
3
First Frame Approval
Before full production, we render one fully lit and textured frame for sign-off. Angle, lighting, color, and material logic are locked here — not after rendering 50 SKUs.
4
Studio, 360° & Lifestyle Render
Full production pass — silos, 360° turntables, lifestyle scenes, and variant grids — rendered in 4K with consistent lighting and brand tone.
5
Post-Production, Upscale & Delivery
AI upscaling, retouching, export across MP4, JPG, PNG with alpha, GLB, GLTF, USDZ — ready for PDP, Amazon, configurator, AR, dealer portals, and ad creative.
Side by Side
3D Vehicle Rendering vs Traditional Photo Shoot
3D removes the prototype, studio, and reshoot — one asset covers stills, 360°, and AR.
| 3D Rendering | Photo Shoot | |
|---|---|---|
| Physical product or prototype required | No — CAD only | Yes |
| Studio, location, crew | Not needed | Required |
| Every colorway and trim variant | One scene | Separate setup each |
| Accessory shown on multiple vehicles | Swap host model | Reshoot per vehicle |
| 360° turntables | Built into the pipeline | Separate rig and shoot |
| Configurator and AR-ready assets | Yes — same models | Not possible |
| Cutaways and exploded views | Yes | Not possible |
| Pre-launch content | Yes | No |
| Design update mid-production | Re-render affected frames | Full reshoot |
| Reuse across renders, animation, 360°, AR | Yes — one asset library | No |
Why CGI Furniture
What You Get When You Work With Us
Trusted partner for brands like Hilti, Mitsubishi, and WheelTech GP — producing photorealistic 3D content since 2011.
Schedule a Demo15+Years of Experience
1 hQuote Response
48 hAvg Turnaround
Dedicated Project Manager
A single point of contact from CAD to final delivery.
Production at Catalog Scale
Built for 50–500 SKU pipelines. Consistent lighting, materials, and brand tone across every render.
In-House Team of 500+ Artists
Modelers, texture artists, lighting specialists, animators, and post-production — under one roof.
Full CGI Stack
One model powers renders, 360° spins, lifestyle, animation, AR — built once, used everywhere.
2 Revision Rounds Included
Two structured feedback rounds in every project. Out-of-scope changes quoted at a flat rate.
Case Study
Inside a Catalog-Scale Project: WheelTech GP
See What Our Clients Say
Worked with this company on multiple rendering projects, and the experience has been consistently solid. Communication is clear, turnaround time is reliable, and the attention to detail is exactly what you want when it comes to product visuals. They understand design intent well and execute without needing excessive back-and-forth. Would definitely continue working together.
Jude Man
CEO, WheelTech GP
CGI Furniture offers first-class services. They have outstanding artists and services. They strive to deliver the best results in the market and although they are in another country, the communication is always very smooth. I HIGHLY recommend their services.
Jesus Barreda
Engineering Manager, Hilti
We have been partnering with CGI Furniture for years. Their fine team of committed and innovative designers treats every project beautifully and does not stop until they get it right. Highly recommended for all rendering and animation needs.
Dave Adams
Marketing Director, BDi
Book a Demo
Schedule a Live Walkthrough
Pick a time. We'll walk you through our automotive 3D rendering pipeline live, show sample frames against your CAD or product references, and walk through DAM, configurator export, and AR delivery end-to-end.
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30-minute live walkthrough — your CAD, your brand, real renders
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Sample frame from your reference delivered before the call
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No commitment — we scope first, you decide
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Ready to Visualize Your Catalog?
Send us your CAD files or product references and we'll come back with a scope, timeline, and sample frame — no commitment required.
Frequently Asked Questions
A studio render of a wheel or accessory starts in the lower hundreds of dollars; a full vehicle render with a custom lifestyle scene is priced by scope. Additional renders from an existing model — colorway variants, extra angles, lifestyle scenes — start from $0.05 each on batch orders of 10,000+ renders. Pricing depends on subject complexity, level of detail, and number of output formats. Request a tailored quote within one business day.
A single vehicle render: 5–10 business days. A wheel or accessory catalog of 15 SKUs with multiple finishes and formats: about 2 weeks per project, as in our WheelTech GP case. Multi-vehicle and multi-format programs scale from there.
STEP, IGES, JT, OBJ, FBX, GLB, Alias, native Solidworks, Rhino, and Blender files. If you have only photos and engineering drawings, we can build the 3D models from scratch — modeling is quoted separately from rendering.
Yes — the same models we use for hero renders can be exported as GLB, GLTF, or USDZ for web 3D viewers, AR experiences, and configurator platforms. We support output for Sketchfab, Threekit, Vectary, and custom configurator pipelines.
Yes — this is one of the most common use cases for aftermarket and accessory brands. Your wheel, roof rack, or accessory rendered on five different vehicle hosts in one production run.
Yes — most of our vehicle work is under NDA. We render from CAD before the prototype ships. Sales decks, configurator content, dealer materials, and Amazon listings can launch with the same photorealistic assets on launch day.
Yes — both delivered from the same 3D model. 360° as MP4 or PNG image sequence; AR as USDZ for iOS and GLB for Android and web. AR can be embedded directly in your PDP.
Yes — variant rendering is the highest-leverage use case for 3D content. Color, wheel, trim, and finish are all parameters in the scene file. Swap and re-render instead of reshooting. Variant grids for catalogs are produced in a single pass.
Yes — engineering CAD models are usually too heavy for web. We retopologize and bake textures for real-time use in configurators and AR, while keeping a high-poly master for hero renders.
Two structured revision rounds — one after the first frame approval, one after the full render pass. Same-day tweaks within scope. Out-of-scope changes are quoted separately as a flat rate.
4K static renders (JPG, PNG with alpha), Full HD 360° spins (MP4 + image sequences), animation in MP4 or MOV, and 3D assets in GLB, GLTF, USDZ. Aspect ratios for any channel.
Yes — for accessories like roof racks, towbars, EV chargers, and bike racks we produce step-by-step assembly animation from the same 3D models used for stills. See our installation animation service for details.