Photorealistic 3D Content

3D Rendering for Toys,
Figurines, and Plush

Amazon-ready images, Toy Fair animation, AR, and packaging mockups. Built from CAD, before the first unit ships.

Starting from $1 per render*
10,000+3D Models
500+Artists
98%Approval Rate

* Batch pricing on orders of 1,000+ renders from established 3D models.

Trusted by leading brands

Excelligence Dorel Industries Siemens Hilti West Elm BDI Furniture Floor & Decor Mohawk Industries B&B Italia Closet World Zephyrseat

Your Complete Toy Content Stack

Every Visual Format Your Catalog Actually Needs

Studio, lifestyle, packaging, animation, 360°, AR — built from a single source of 3D assets.

Studio silo 3D rendering of a wooden rabbit-house toy on a pure-white background

Studio silo

3D rendering of a boy playing with a wooden animal-house toy set in a sunlit garden, lifestyle scene for catalog and Amazon listings

Lifestyle scene

3D packaging render of the Lumikid Fox Blocks Set retail box on a play table

Packaging render

Product animation

360° turntable

AR-ready 3D model of a Montessori wooden peg-board toy, exported as glTF and USDZ

AR-ready model

Macro-detail 3D rendering of a cross-section of layered colorful shape-block toys

Macro detail

Overhead flatlay 3D rendering of a complete wooden railway toy set on white

Flatlay / exploded view

3D variant-grid rendering of the same shape-block toy in four colorways

Variant grid

Trade-show key visual 3D rendering of a cinematic yellow sports car on a wet city street at dusk

Trade show key visual

Catalog at Scale

200 SKUs. One Scene File.

Swap a colorway parameter, re-render the frame. Photo shoot once. Render forever.

Character Variants: Classic World Blocks

Wooden Animal Houses: Colorways

Color, finish, set composition, character variant — every parameter is a swap, not a reshoot.

Amazon-Ready, Walmart-Ready, Retailer-Ready

A Complete Amazon Listing. From One CAD File.

Main image, gallery shots, lifestyle, A+ Content modules, demo video, and AR model — every slot in your Amazon PDP filled with photoreal 3D content.
Same source assets formatted for Walmart, Target, and Toys"R"Us.

3D rendering of a slot-car racing track toy lit cinematically against a dark studio backdrop, Amazon main listing image

Why 3D for Amazon Listings

A photo-quality PDP before the product ships

3D fills every visual slot Amazon scores you on. Main image, lifestyle gallery, A+ Content, demo video, and View in Your Room — all built from a single CAD or sculpt file.

Schedule a Demo

Free 30-min walkthrough · sample frame before the call

What it solves

  • Launch before manufacturing. Sales decks and listings ready months before the first unit ships.
  • Every variant, no reshoot. Each colorway, size, and pack configuration from one scene file.
  • Amazon spec, by default. Pure white background, 85% frame fill, 2000+ px sRGB. Exactly to spec.
  • One source, every channel. Walmart, Target, Amazon EU, Toys"R"Us. Re-format, don't reshoot.
  • A/B test the main image. Swap angle, scene, or composition and re-render. No studio rebooking.
  • AR built in. glTF / USDZ exports for View in Your Room from the same model.

From the brand: A+ Content

Up to 9 listing images, Amazon spec
45–90 sec demo video, vertical and square outputs
AR-ready glTF/USDZ for Amazon View in Your Room

Toy Fair, Spielwarenmesse, Q4 Retail

From CAD to Toy Fair in 6 Weeks.

Trade-show deadlines do not wait for tooling. Q4 retail does not wait for sampling.
We render from CAD, sculpt files, or concept sketches — your launch content is ready months before the first unit ships.

1
Week 0 CAD / sculpt brief
2
Week 1 First frame approval
3
Week 2–3 Hero renders + variants
4
Week 4–5 Animation + 360° + AR
5
Week 6 Trade show delivery

Toy Fair Ready

NYC Toy Fair, Spielwarenmesse Nuremberg, Hong Kong Toys & Games. Booth backdrops, looping ambient video, and large-format key visuals delivered in your show's resolution spec.

Retailer Pitch Ready

Walmart, Target, Toys"R"Us, Amazon Vendor Central. Buyer-pitch decks and planogram visuals from CAD, before sampling.

Crowdfunding Ready

Kickstarter and Indiegogo asset packs: hero images, demo animation, and stretch-goal variants ready before campaign launch.

What We Render

Toy Categories We Work With

Nine toy categories, each with its own material behavior, lighting logic, and delivery format. From plush and figurines to construction sets, ride-ons, and educational kits.

Wooden Houses & Farm Sets

Animal houses, farms & nursery wooden toys

Photoreal wood grain, painted finishes, and soft outdoor lifestyle scenes for wooden animal-house brands and nursery toy makers.

Plush & Soft Toys

Fabric, knit & fiber characters

Fabric and fiber shaders tuned for pile direction, weave compression, and fiber scatter, so the texture reads at Amazon thumbnail size and holds at 4K booth scale. Embroidery, stitching, knit patterns, and seam lines are all controllable parameters built per character and reused across colorways. Plush is one of our most-requested specialties, handled in-house from CAD-equivalent sculpt files through final renders.

Construction & Building Toys

Cranes, excavators & building sets

Construction sets including cranes, excavators, dump trucks, and RC builders. Full set composition, exploded views, and build-up animation.

Brick & Block Construction Sets

Buildable scenes & figure-driven sets

Interlocking-brick playsets: buildable houses, vehicles, and characters. Rendered as completed scenes for box-art and listing imagery, or as exploded views for instruction inserts.

Character Blocks, Figurines & Educational Toys

Collectibles, learning sets & STEM kits

Modular character figurines, retail-box pack variants, classroom and Montessori learning environments, and feature-highlight shots for early-learning brands. Everything from collectible block toys to geometric sorting sets.

Pretend Play & Role-Play Sets

Tea sets, play kitchens & make-believe scenes

Story-driven lifestyle scenes with stylized lighting, for pretend-play toy lines where the imagination is the product feature. Tea sets, play kitchens, market stalls, doctor kits.

Bath & Water Toys

Rubber, vinyl & inflatable splash toys

Glossy rubber and translucent vinyl shaders for ducks, squirters, and floaters, plus inflatable pools and water tables. Lifestyle scenes and clean silos for the wet aisle.

Ride-on, Bikes & Trikes

Electric & pedal-powered kids' vehicles

Studio colorway grids, outdoor lifestyle, and child-in-scene renders for electric ride-on cars, balance bikes, trikes, and pedal-powered ride-ons. Every colorway, decal pack, frame color, and trim variant from one base model.

Robots, Astronauts & Action Figures

Articulated characters & cinematic key visuals

Robot and astronaut figure renders with articulated joint definition, paint-app accuracy, and panel-line geometry preserved from the original sculpt. Room-set lifestyles and cinematic key visuals for character lines and brand crossovers.

Dolls, board games, puzzles, outdoor toys, RC, bath toys — anything with a SKU, we render.

Selected Work

From Recent Projects

Cinematic animations, lifestyle scenes, and brand campaigns from finished toy projects.

How We Work

From Your CAD File to Final Delivery

1

Brief & Files

Share CAD/STEP/IGES files, sculpt files (STL/OBJ/ZTL), prototype photos, packaging artwork, brand guidelines, and target age stage. Scope confirmed within one business day.

2

3D Modeling & Materials

Hard-surface modeling for plastic, wood, and metal. Digital sculpting for plush, dolls, and organic characters. Brand-matched colors and physically calibrated materials.

3

First Frame Approval

One fully lit and textured frame for sign-off before full production. Angle, lighting, and material logic locked here, not after rendering 50 SKUs.

4

Production Render Pass

Silos, lifestyle scenes, 360°, packaging mockups, animation, and AR exports, produced in parallel from the same approved source assets.

5

Post-Production & Delivery

Compositing, motion graphics, AI upscaling, retailer-format delivery (Amazon, Walmart, Target, Toys"R"Us spec). MP4, PNG with alpha, GLB, GLTF, USDZ. Every format you need.

Clay-shaded 3D model of a wooden animal-house toy set, the raw geometry stage before lighting, materials, and final render
Clay-shaded geometry: the stage before lighting and materials.

Why CGI Furniture

What You Get When You Work With Us

Founded in 2011 and operating with 500+ artists, CGI Furniture has delivered 3D content for Hilti, Mitsubishi, West Elm, and Dorel Industries — and works with toy brands worldwide under NDA.

Dedicated Project Manager

A single point of contact from kickoff to final delivery. They know your products, brand, and retailer specs.

Production at Catalog Scale

Built for 50–500 SKU pipelines. Consistent lighting, materials, and brand tone across every render.

In-House Team of 500+ Artists

Modelers, sculptors, lighting artists, animators, and post-production, all under one roof. No outsourcing.

Full CGI Stack

One model powers renders, 360° spins, lifestyle, animation, AR, and packaging. Built once, used everywhere.

2 Revision Rounds Included

Two structured feedback rounds in every project. Out-of-scope changes quoted at a flat rate.

NDA & Pre-Launch Ready

Every project under NDA by default. We render from CAD before the prototype ships. Your launch content is ready on day one.

See What Our Clients Say

Hilti
"

CGI Furniture offers first-class services. They have outstanding artists and services. They strive to deliver the best results in the market and although they are in another country, the communication is always very smooth. I HIGHLY recommend their services.

Jesus Barreda
Engineering Manager, Hilti
BDi
"

We have been partnering with CGI Furniture for years. Their fine team of committed and innovative designers treats every project beautifully and does not stop until they get it right. Highly recommended for all rendering and animation needs.

Dave Adams
Marketing Director, BDi
Danby
"

The whole team at CGI Furniture were great to work with! They executed high-quality renders for our products in a very timely manner and consistently ensure they were accurate with their clear communication. They have a talented team of designers and project managers that I highly recommend!

Matthew Sleeper
Graphic Designer, Danby Appliances

Book a Demo

Schedule a Live Walkthrough

Pick a time. We'll walk through our toy 3D rendering pipeline live, show sample frames against your CAD or product references, and walk through Amazon, retailer, AR, and packaging delivery end-to-end. Bring a CAD file or product photo — we deliver a sample frame before the call.

  • 30-minute live walkthrough using your CAD, your brand, and real renders
  • Sample frame from your reference delivered before the call
  • No commitment. We scope first, you decide
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Ready to Visualize Your Toy Line?

Send us CAD files, sculpt models, or even concept sketches — we'll come back with scope, timeline, and a sample frame within one business day. No commitment required.

Frequently Asked Questions

Three reasons. First, toys sell on the shelf and in the thumbnail. The visual is the product. Re-photographing for every colorway, set configuration, and seasonal scene is a budget killer. With 3D, the same scene file produces every variant. Second, packaging design and product launch happen months before the first unit is manufactured. 3D works from CAD, sculpts, or concept drawings. Content is ready when sales decks, Amazon listings, and Toy Fair displays need it, not after. Third, lifestyle scenes with children require casting, releases, and set production. 3D delivers play moments without any of that.
Yes. This is one of the strongest use cases for 3D. If you have CAD files, sculpt files, engineering drawings, or detailed concept sketches, we produce photorealistic toy renders months before tooling, sampling, or first production run. Pre-launch content for Amazon listings, Toy Fair, retailer pitches, and crowdfunding is routine.
Every colorway, finish, character variant, and set configuration is a parameter in the scene file. Swap and re-render instead of restaging and reshooting. A six-color rollout from one base model is straightforward. For very large SKU counts (200+ variants), we automate variant rendering pipelines.
Yes. This is the highest-leverage advantage of 3D. A single model built for hero rendering can be retopologized for AR (glTF/USDZ), exported as a 36-frame 360° sequence, composited into packaging mockups, and animated for social. Each additional content type costs a fraction of starting from scratch.
Pricing is itemized so you only pay for what you need. 3D modeling starts at $70 per toy. Standard studio renders from an existing model start at $1 each. Unique lifestyle scenes start at $150 per shot. Product animation starts at $30 per second. A typical full product set (one 3D model plus a hero render pack) averages around $300. Batch pricing applies on orders of 1,000+ renders from an established model. Tailored quotes within one business day.
A single product render: 5–10 business days. A full product line (silo + lifestyle + packaging across 6–10 SKUs): 3–5 weeks. A pre-launch asset pack (renders + 360° + animation + AR): 4–6 weeks. From CAD to Toy Fair-ready content: 6 weeks. Specific timeline provided after brief review.
STEP, IGES, OBJ, FBX, GLB, STL, ZBrush ZTL, native Rhino, native Blender, native Maya. Sculpt-heavy products (dolls, plush, characters) typically as STL or OBJ. Hard-surface products (vehicles, construction toys, electronics) as CAD. If you have only photos and dimensions, we build the 3D models from scratch. Modeling quoted separately.
Yes. We produce content in every dimension and aspect ratio Amazon A+ requires: Standard A+, Premium A+ with video, comparison charts, brand stories, and hotspot images. Same source assets work for Walmart Content, Target Plus, and other retailer enhanced-content programs.
Specialized fabric and fiber shaders that resolve at every zoom level, from Amazon thumbnail to 4K trade-show display. Embroidery, stitching, weave patterns, pile direction, and fiber lighting are all controllable. Plush rendering is one of our most-requested specialties.
Yes. We render the full retail packaging (blister packs, window boxes, cardboard cartons, hang tags, clamshells), composited with the toy in a single frame. Useful for trade dress reviews, retailer pre-approval, and Amazon A+ content. All before any sheet of cardboard goes to print.
All of them, at production quality. Glossy and translucent rubber for bath toys and squirters. Inflatable vinyl with realistic seam patterns and trapped-light effects for kiddie pools and floats. Painted plywood and natural wood grain for wooden ride-ons and learning toys. Soft-touch ABS and PP for ride-on cars and construction sets. Metal frames and rubber tires for bikes and trikes. Brushed aluminum and matte plastics for character robots. Material library is built per category and reused across SKUs, so every render in a line shares the same baked physical behavior.
Yes. 4K and larger output is native. Booth backdrops, large-format prints, video walls, and looping ambient content all supported. Trade-show season is our highest-volume period. Book early. From CAD to Toy-Fair-ready content in 6 weeks.
Yes. Most of our toy work is under NDA. We render from CAD before the prototype ships. Sales decks, configurator content, retailer materials, and Amazon listings can launch with the same photorealistic assets on day one.
Two structured revision rounds: one after the first frame approval, and one after the full render pass. Same-day tweaks within scope. Out-of-scope changes (component redesigns mid-production, scope additions) quoted separately as a flat rate.