CGI Services:

At CGI Furniture, we specialize in photorealistic 3D modeling and rendering services that transform your products into stunning visuals. Whether for product launches, catalogs, or online marketing, our expert team crafts high-quality imagery that showcases every detail, helping you captivate your audience and strengthen your brand. From traditional content like silo 3D images and lifestyle renders to interactive 360° furniture spins to immersive product animations and AR modeling, our CGI services include everything you need to enhance your marketing and presentation.

This article, by our 3D rendering company, will explain how CGI services offer a full-fledged solution for creating high-quality visuals. How exactly can they serve your business? Let’s find out.

#1. 3D Modeling

Product 3D modeling puts old-school photo shootings in real-time out to pasture. Marketers and manufacturers don’t need them anymore. Instead, they can get low and high-poly 3D models of the goods within two days, herewith keeping their exact dimensions, texture, and other characteristics.

At present, 3D technology can synthesize the geometry of any object. Moreover, it tackles tasks of any complexity. For example, if a retailer needs to get a jacquard sofa look, a furniture visualization services studio can seamlessly apply a single jacquard CG texture, wrapping it around the sofa for a realistic finish. During the process, they customize colors, change design elements, such as patterns and finishing details, add effects, and so on.

• High-Poly 3D Modeling: Showcase intricate details and unique design elements with highly realistic 3D models. Our precision-crafted visuals highlight every aspect of your product with exceptional clarity.
• Low-poly 3D Modeling: These models feature simplified geometry and optimized textures, ensuring fast rendering without compromising visual quality. Furniture brands can provide immersive experiences, allowing customers to visualize products in their space with AR or explore them from all angles in a 3D viewer. Additionally, these models are compatible with real-time applications, making them perfect for mobile apps and web-based platforms.
• Textures & Materials: Enhance realism with custom textures and materials. We apply lifelike finishes to create photorealistic 3D images, capturing the distinct qualities of each product and ensuring they stand out in any environment.

CGI services we provide include lifelike 3D models for various industries, including furniture, dеcor, bathroom fixtures, rugs, and tiles. Our expert designers transform your vision into detailed, accurate representations that enhance product presentation and strengthen brand identity.

With our expertise in high-poly 3D modeling, realistic textures, and photorealistic visuals, we help businesses create stunning representations of their products. Whether for marketing, e-commerce, or design presentations, our detailed and accurate 3D models enhance product appeal and strengthen brand identity.

#2. Product 3D Images

Our expertise in CGI services enables us to create high-quality 3D product images that showcase your furniture in the best light. Whether it’s a sleek isolated shot or an immersive lifestyle scene, our expert rendering and modeling teams bring out every detail, enhancing your products’ aesthetics, craftsmanship, and unique features.

Silo 3D Visualization

Highlight your furniture with top-tier CGI services, featuring high-quality isolated images on a white product background. These distraction-free visuals provide a polished and professional presentation for catalogs, e-commerce, and marketing. Here is an Al Huzaifa case study with many examples of silo renders.

Feature Callouts

Highlight key design elements with focused 3D renderings that emphasize product features. Ideal for social media, product pages, and marketing materials, these images effectively communicate the unique selling points of your furniture. Check out this Dozy Sleep case study to see different examples of feature callouts.

Flatlay 3D Rendering

Craft stunning visual compositions with stylish flatlay arrangements using CGI services. These 3D renderings enhance textures, colors, and details, making them perfect, for instance, as one of the tile advertising ideas for social media and shareable content.

Lifestyle Renders

Lifestyle rendering helps bring your furniture to life with photorealistic 3D scenes. Thoughtful compositions, lighting, and camera angles create compelling visual narratives that make your products stand out. See some examples of captivating lifestyle renders in the HOMEGA case study.

High-quality product images give furniture businesses a powerful way to showcase their products, captivate customers, and boost sales. From a detailed view that highlights key product features to a conceptual lifestyle shot that tell a visual story, these photorealistic images enhance marketing efforts, improve online shopping experiences, and reduce the need for costly photoshoots.

#3. Product 3D Animation

It’s not just about films and games. The biggest asset this technology features is a crystal clear explanation of the goods’ functionality and usability. When a retailer faces the challenge of showcasing complex functionalities furnishings, simple photographs cannot tackle it and leave potential buyers clueless. For example, these are an armchair mimicking the shape of the human body thanks to hydraulics technology, multi-purpose side tables, or smart cabinets with many shelves for kitchen utensils, etc.

This is where 3D services come to the rescue. CGI services overcome the photo’s limitations with a 3D animation. This is the most instructive way to demonstrate how the object works, what the configuration is about, as well as transformation and usability features. Moreover, one can always assess the included bundling offers, so often accompanying specials and deals. See an example of the promo CG video in the Ezenzial Living case study.

Product 3D animation is used in TV commercials, video materials for ads over the Internet, social media, and YouTube vlogs. The overview and how-to product animation particularly resonate with viewers nowadays. In the context of customer experience, this technology has no equal and definitely adds to the outcome of any marketing strategy.

Boost Engagement with 3D Animation for Social Media

Short-form 3D animations are proven to drive record-breaking engagement across social media, product pages, and listings. These dynamic visuals transform product stories into eye-catching content that stops users from scrolling and encourages them to interact with your brand. With a well-crafted 3D animation, businesses can effectively highlight product benefits, enhance brand awareness, and create a lasting impact across multiple platforms.

Enhance Customer Experience with Feature & Installation Videos

Studies show that shoppers are up to 144% more likely to add a product to their cart after watching a video. Feature animations allow customers to see a product in action, while installation videos simplify complex setup processes, improving user satisfaction. These animations are valuable assets for video marketing, product training, and post-sales support, ensuring customers have all the information they need to make informed purchasing decisions.

#4. Interactive Content

CGI services create interactive visuals that transform how customers engage with products online. By incorporating cutting-edge technologies like 360-degree spins and augmented reality (AR), businesses can provide an immersive shopping experience that enhances customer confidence and satisfaction. These tools allow shoppers to interact with products in a way that mimics an in-store experience, fostering trust and improving purchase decisions.

Product 360-degree View

360-degree views or spins offer a dynamic and engaging way for users to explore products from all angles. This interactive feature can be integrated across multiple online platforms and even in print materials via QR codes. Studies show that 360-degree views significantly boost conversion rates, increase add-to-cart percentages, and reduce product returns. By allowing customers to examine every detail of a product, businesses can effectively showcase craftsmanship and design while addressing common concerns before purchase.

AR Models

Augmented reality takes product visualization a step further by enabling users to see how an item would fit within their space. With a simple scan on their mobile device, shoppers can place virtual furniture in their living room or check the size of a product before committing to a purchase. This level of interactivity enhances customer confidence, reduces uncertainty, and ultimately leads to higher satisfaction and fewer returns. By leveraging CGI services that include AR, and 360-degree visuals, brands can enhance the shopping experience, boosting engagement, sales, and customer loyalty.

#5. Product Imagery for Online Catalogs

CGIFurniture delivers a diverse range of renders, including silo renders, wall lifestyle images, and interior lifestyle visuals. With only individual product photos provided, our 3D artists recreated each piece precisely, ensuring accuracy and consistency across the catalog.

Let’s look at the case study of Sklum, a Spain-based furniture and home decor brand. Operating primarily online, the company sought to enhance its digital presence by creating high-quality product imagery for its catalogs. To achieve this, Sklum partnered with CGIFurniture to produce photorealistic renders that would showcase their latest collections in an engaging and visually appealing way.

The final result was a dynamic and immersive catalog that seamlessly blended furniture into both interior and exterior environments. The brand successfully strengthened its online presence with high-quality, interactive imagery, making it easier for customers to envision how each piece would fit into their homes.

#6. Product Imagery for Print Marketing Materials

Print design is a must for those aiming to enhance brand awareness. Nowadays, it is an integral part of goods presentation in newspapers, magazines, catalogs, and leaflets. It translates the brand’s signature style into furniture selection, storage, and exposure. The better it is organized, the bigger the chances are that choppers will remember exactly this particular retailer. The first impression matters.

We produced photorealistic CGI for the BDI Furniture catalog, enabling their marketing team to showcase the versatility, functionality, and aesthetic appeal of their designs in diverse interior settings. Also, our 3D artists crafted lifestyle product renders for the Kramer Design Print catalog, showcasing office chairs in ideal settings. Multiple angles helped customers fully appreciate the design details of each product.

Check out 3D rendering services for office furniture to increase your sales in no time.

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Print design materials are used in offline media, outdoor advertising, trade shows, etc. It is used for merch as well as print catalogs on live events, which is essentially helpful for the success of PR campaigns.

On top of that, not only 3D studios can create renders but whole design templates for promo materials since there are many graphic designers out there. For example, the layout of a catalog or collage for a poster. Therefore, in a world where visuals are king, this type of CGI service can literally keep the brand at scale.

CGI services help furniture businesses gain people’s time, trust, and money thanks to a brand-new, quality customer experience within its channels. They make targeting more pointed, and the message – more appealing and resonating. Besides saving time and money for manufacturers and marketers, they build up brand awareness and their signature positioning amongst thousands of similar companies.

The next step is to try professional CGI services at CGIFurniture and enjoy the remarkable outcome!