Looking for a way to connect with new potential customers? How about giving them an experience that will make them buy from you and come back for more? Believe it or not, CGI can be the difference maker in marketing your business. It has become so widespread that even brick-and-mortar stores are now using it for their marketing strategies.
Why? Because CGI works perfectly with advertisement, promotion, and brand awareness. If all of this sounds like some magic formula, do not worry! CGI is here, it’s real and, most importantly, versatile and cost-effective.
Read on to stay up to date on innovative 3D technology and top e-commerce trends. In this article, our 3D modeling company’s marketing team shares how to expand your market reach using CGI.
Let’s get started!
How to Expand Your Market Reach with 3D Technology and Tools
Today’s digital world is paving the way for more visual online-based communication. With the rise of digital technology, CGI has become a top choice for many marketers who aim to expand their business reach globally.
CGI or computer-generated imagery is an effective way of marketing products and services. CGI is also referred to as 3D modeling and 3D rendering or 3D visualization. Learn more about uses of CGI in product marketing!
Besides cinema, gaming, architecture, medicine, and engineering, CGI is gaining an increasing amount of credibility in retail and e-commerce. It’s used everywhere– from printed ads to virtual tours and everything in between. By harnessing the power of CG content and applying it to your brand marketing, you can expand your reach and grow your market share.
In the modem e-retail buying funnel visual content, SEO, and immersive experience have become a top priority for business success. CGI is excellent for all of those as well as product development, advertising, sales and more. But this also means that executives have to be clever and strategic in implementing CGI technology in business operations.
So what are the best tips on how to expand your market reach using CGI-based solutions? Let’s get to it!
#1. Strengthen Product’s Development and Presentation
Product CGI has been used in the manufacturing process for more than 20 years. It helps companies save money by testing their products before they are manufactured. This allows them to find out whether or not their product will sell in the market environment before they commit large amounts of capital expenditure on production. For example, 3D printing technology benefits product development in a way that’s hard to imagine.
CG visuals are now being used by many businesses as part of their presentations, especially when pitching new ideas to clients or investors. Besides, 3D technology can be used to create a variety of product shots, angles, and configurations. It allows brands to showcase their product or service in a more engaging and compelling way.
#2. Reach a Worldwide Market by Optimizing Content for SEO
In this day and age, you can’t afford to be limited by geographic boundaries. You need to be able to reach a worldwide market with your marketing content. And it is impossible to do so without SEO.
SEO (search engine optimization) is the process of getting high-quality organic traffic to your website by having it appear on top of search results. A good SEO strategy can help you gain more visibility on the internet, which will, in turn, drive more traffic to your site and drive your leads and sales.
By optimizing text and visual content, you can increase how often people see your brand proposition when they search online and improve their chances of clicking through to visit your site.
Placing 3D content on product pages in your online store helps to boost its visibility on search engines. CG images make it easier for users to find information about products they are interested in online. Moreover, 3D views increase the time a customer spends on a product page, encouraging customers to add items to their cart which directly affects the conversion rate of online stores.
#3. Improve Shopping and Customer Experience with Immersive Technology
As the retail industry continues to evolve, the way customers shop is changing too. Shoppers are looking for more engaging experiences that combine the best of online and offline shopping.
Immersive 3D technologies are one of the hottest trends in retail, offering retailers new ways to engage with customers and improve their shopping experience.
For instance, one of them is augmented reality (AR) that transports digital items into the real environment. This way, online customers can “try out” products” in their homes. AR shopping apps are used by brands like Nike, IKEA, and Walmart to create immersive shopping experiences for their customers.
Here’s how other immersive 3D technologies has been used in online retail so far:
Virtual Showrooms allow shoppers to see items from all angles before buying them. This provides shoppers with a better idea of what an item will look like when they purchase it, helping them make more informed choices about what they’re buying.
Configurators are a great way to improve customer experience and lower customer support costs. They allow customers to see what their purchase might look like before they make it, and give businesses more freedom in how they can design products.
AR shopping apps – the most obvious application of immersive technology. These are made possible with a smartphone’s camera to superimpose product 3D images into the view of the real world. It allows shoppers to experience products firsthand before they buy them.
All of these things will allow you to give them a near-life experience through your website and advertisements. So, how to expand your market reach using CGI? You can also use product CGI for socials by posting promo images, sharing product videos and stories on how you started your business or some interviews with employees about their experience working in a company like yours.
#4. Gain a Larger Customer Base and Diversify Distribution Channels
In an omnichannel world, the customer is king. They want to be able to shop when they want, where they want and with the brand they want. Gaining a larger customer base means more opportunities for engaging with your customers and more ways to increase sales.
To get started, consider these four steps:
- Understand Your Customers’ Needs
Identify your target audience by age group, gender, income level, and other factors that impact how they make purchasing decisions. Once you know who your customers are and what their needs are, it’s easier to tailor your products and services accordingly.
- Explore Different Channels of Distribution
Use social media pages or email marketing campaigns to reach out to potential customers in new ways. If you already have an online store or website that sells products directly to consumers, consider adding an e-commerce plugin or shopping cart extension so that consumers can purchase items directly from their favorite sites and apps like Facebook Messenger, Instagram Direct Messages, or WhatsApp Messenger. This way you can reach more people.
- Make Your Marketing Campaign More Personalized
Use a customer data platform (CDP) to get insights into the demographics and preferences of your target market and use this information to create more personalized marketing campaigns. For example, if you know that most of your customers are millennials between 18 and 35 years old who live in urban areas, then focus on reaching them via social media channels like Instagram or Snapchat rather than Facebook or LinkedIn (which tend to attract older audiences).
- Use Influencers and Bloggers to Build Momentum and Gain Visibility
If you want your business to succeed, it’s important that people know about it. One way to do this is by getting influencers or bloggers involved in marketing campaigns for your products or services.
#5. Build a Brand Image, Awareness, and Reputation
Whether you’re not that well-known yet or already have an established brand identity, building your reputation is crucial for your business. Your customers need to trust you and feel like they can rely on your brand for quality products and dependable customer service.
The more time they spend with your company, the more likely they are to become loyal customers after experiencing positive interactions with all aspects of it. This means having constant communication with them through multiple channels.
As a business owner, this means that you need to invest time in building relationships with potential customers. You can do this through social media marketing campaigns, blog posts, and other content marketing techniques.
Email marketing is another way to get your business name out there. You can use email marketing campaigns to promote sales or new products, or simply keep your customers updated on new developments within your company.
#6. Develop an AR Mobile Shopping App to Increase Engagement and Sales
Augmented reality (AR) is a technology that allows digital information to be overlaid in the real world. This technology is commonly used in mobile apps, such as Pokémon Go or Snapchat filters. In addition, it is also being used by e-commerce websites like Amazon and Alibaba to improve their sales.
The use of AR technology in e-commerce can help you improve the customer experience by providing them with additional information about the product they are interested in. For example, if you’re selling shoes, customers can view how they will look on them before making a purchase decision.
Moreover, these mobile apps allow customers to place virtual items into their environment and see how they look there before making a purchase decision. This way they can get more value out of their products without having to travel anywhere.
#7. Boost Productivity, Processes, and Numbers by Outsourcing CGI Services
How to expand your market reach using CGI? Its implementation will boost business productivity, processes, and numbers while helping to gain an edge over the competition.
There are numerous reasons why you should consider outsourcing 3D visuals in your business. The first one is its cost efficiency. Compared to traditional photoshops, outsourcing CGI services are much more affordable. You don’t have to go through the hassle of finding and hiring a photographer or graphic artist, nor do you have to spend hours on Photoshop selecting the right photos, editing them, and picking just the right angle for your product. All you need to do is give the designer a clear description of what you want in the image, and wait for them to deliver a visual masterpiece that will definitely sell your products.
When you outsource 3D rendering services, your core business will be able to focus on its core competence, searching for new product or service opportunities, while the outsourcing company will be responsible for rendering shots and preparing them for use in your marketing campaign.
Ten years of providing product 3D rendering services for different businesses have shown us that visual marketing is a vital component of any business strategy. Product CGI technology is progressing steadily. Today we can easily find high-quality professional 3D visuals presented at high fidelity on the Internet. In order to stay ahead, brands find more reasons to turn to CGI. We hope that this article has provided you with plenty of reasons to try it out yourself soon.
If you follow the seven steps above, you’ll be able to gain market reach for your business and improve your sales. And as always, CGI is ready to help. Contact us now!
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