CGI Furniture Blog
Find out how to improve a product business with 3D rendering and modeling
- CGI Services
Lifestyle Shots: Top 6 Types and Benefits for Furniture Catalogs
Lifestyle shots in a catalog are one of the most effective ways to expose the product’s benefits and, thus, boost sales immensely. A monochrome wall or a simple sheet of paper as a standard studio background for product photos cannot satisfy a picky customer anymore. Now they want to see how well this particular furniture […]
- CGI Services
How to Use 3D Product Modeling Solutions for Outstanding Promo Visuals
Today, we are living in an image-driven world. Consumers rely heavily on visuals when making purchase decisions and few things can add more impact than 3D product visualization. It provides modern marketers with a set of indispensable tools for product promotion and advertising. By providing an immersive experience, 3D product visualization is able to boost […]
- Product Marketing
3D Product Advertisement: 5 Most Effective Ideas to Start Your Campaign
The rise of 3D technology has led to a huge shift from traditional advertising methods, such as printed ads, commercials and billboards, to more advanced forms of digital marketing.
- CGI Studios
3D Modeling Image References: What 3D Artists Are Looking for in Them
Professional 3D artists know that creating a 3D model is not an easy task. There are so many elements at play, from the texture of an object to the way it looks in different lights. To create a lifelike representation of something, they need to study the product thoroughly and grasp its nature.
- Benefits of Product CGI
Product 3D Rendering for Email Marketing: 6 Eye-Catching Features
Do you want to make your email marketing campaigns more effective? If so, then one thing you can start with is upgrading your visuals. Since customers have only so much focus when browsing through promo offers, yours need to instantly grab their attention. And if you want to achieve that without breaking the bank, you […]
- Product Marketing
Types of Marketing Channels Furniture Retailers Use
Marketing encompasses a huge range of tactics, business models, and channels. Nowadays, furniture retailers use a variety of marketing platforms to advertise their products and services. The 5 most popular types of marketing channels are search engine marketing, email marketing, social media marketing, online advertising and content marketing.
- CGI Services
Photoreal CGI: What It Takes to Produce Top-Quality Renders and Why Furniture Brands Need Them
The capabilities of a professional 3D visualization studio allow for creating mind-blowingly photoreal CGI for any product marketing purpose. But why is that important for furniture manufacturers? Because ultra-realistic visuals play a key role in swaying an online shopper’s decision in favor of a purchase. Thanks to such high-quality CGI, the customer can fully appreciate […]
- CGI Studios
3D Modeling and Texturing Services: Why Choose a Professional CGI Studio
Product 3D is one of the most efficient ways to ensure a furniture manufacturer or marketer gets stellar visuals that can be used in all stages of work. From 3D models which allow you to play around with the new designs, to beautiful promotional materials, 3D can cover all the bases. However, choosing a contractor […]
- CGI Services
What Is Product Visualization and Why You Should Invest in It for Your Furniture Business
To stay relevant and competitive, companies need to find new ways to differentiate their products and communicate with customers. The furniture industry is constantly evolving and changing. Product visualization has quickly established itself as one of the most profitable and effective digital marketing tools available to retailers and marketers today. Many sellers, however, fail to[…]
- Product Marketing
Brand Stretch vs Brand Extension: Definition, Methods, and Differences
Successful brands require careful management and thoughtful strategy. If you’ve ever wondered how to grow your business in a competitive environment, stretching and expanding your brand can help. Both methods allow companies to capitalize on existing brand equity, enter new markets, and increase profits. However, they are entirely different ways to grow your brand.
- E-commerce Trends
Amazon 3D Product: 360° vs AR for Furniture Listings
Furniture is a significant category on Amazon, and the furniture industry is undergoing unprecedented growth and a digital transformation. More retailers look for new and trending ways to improve the online buying experience for their customers. If you sell furniture on Amazon, you probably already know that adding an Amazon 3D product view to your […]
- Product Marketing
PDCA vs DMAIC: What to Choose for Project Improvement
Statistics suggest that about 70% of projects failed, despite the high technical quality and the high level of dedication from team members. There are many factors that come into play but if you look at the root cause, it’s usually an issue with project management or the methodology which was used to tackle […]
- Product Marketing
Phygital Marketing: What It Is and How It Is Changing Retail
Symbiosis of the physical and digital world creates many new opportunities for marketers. Phygital marketing is a holistic, customer-centric approach to marketing. It blends the physical and digital touchpoints to create an omnichannel customer experience.
- CGI Services
3D Photo Montage in Furniture Visualization: How It Works
With the help of 3D photo montage, furniture manufacturers can have pictures of their products placed in beautiful interior CG settings. That eliminates the need to build costly sets for live photoshoots and transport heavy furniture between the studio and the warehouse. On top of that, the montage technique makes it easy to produce multiple […]
- CGI Services
3D Modeling Texture Resources: 5 Places to Find Samples for a Project Brief
Photorealistic images are the best way to show off your product designs. Finding texture samples for visualizing them will give you a better idea of what your final product will look like once rendered in 3D. When you require quality texture resources, finding ones that fit your needs and style can be challenging.
- CGI Services
Close-up Renders: 5 Reasons You Need Them on a Product Listing Page
Product shots are the primary way to showcase the merchandise both in printed catalogs and online. There are various types of images to choose from. More often than not, the manufacturer goes with a silo as a primary visual asset. They do give a general impression of a product and create a sense of consistency […]
- CGI Trends
3D Product Customization: 5 Industries that Make the Most of It
Letting customers design their own products is the ultimate treat a brand can provide. The overall concept isn’t new, but modern technologies allow companies to make the personalized shopping experience even better. In the past few years, 3D product customization has taken many industries by storm. And it’s definitely here to stay.
- E-commerce Trends
Lean Product Marketing: What You Need to Know
Product marketing is a multi-stage process. Like in manufacturing, there are value-creating and non-value-creating activities. To speed up your product development process and boost your business’s efficiency, it is wise to adopt the Lean approach. Lean is a tried and tested methodology used for manufacturing. Over the years, it has been adapted to marketing, becoming […]
- E-commerce Trends
Product Page: 5 Crucial Elements to Include
We all have heard about the importance of having a great product page. But not everyone knows how it should look so that website visitors turn into leads and then into customers. Have you ever wondered what should be included on a product page to make it truly effective? And what elements can make it […]
- CGI Trends
Recent Trends in Advertising of Products: a Guide to Effective Ads
The modern global market increasingly turns information into the most critical strategic commodity and communication tool. Advertising is one of the active forms of interaction between the masses and the external environment. It is currently dynamically changing under the influence of trends such as globalization and digitalization. This, in turn, determines a new level of […]
3D Product Services of the Future: Top-5 Innovative Solutions
In a competitive eCommerce environment, finding new ways to catch the consumer’s attention is crucial. Gaining their trust is even more vital.
- CGI Services
Outsource 3D Modeling Workflow: How to Create Different Images with One Model
If you are a furniture manufacturer and wondering how to create a 3D model in multiple design variations, you should definitely consider outsourcing this task to professionals. Namely, to a CGI studio with highly skilled 3D artists, powerful hardware and software, and a convenient CRM system. Why? Because that’s the most effortless way to have […]
- 3D Software
3D Visual Merchandising: Benefits and Best Tools for Furniture E-Commerce
Digital omnichannel retail needs interactive 3D technologies to attract and engage the audience more effectively. That’s when 3D visual merchandising comes into the picture. It is not just creating a beautiful image for your products but a combination of design, technical and communication solutions that help build relationships with the buyer and manage their attention. […]
- CGI Services
3D Product Animation Reel: How to Use It in Promo Campaigns
The use of a 3D product animation reel makes a promo campaign more eye-catching and engaging. Moreover, 81% of marketers who use videos say that this practice has a direct, positive impact on sales. That means those who are not using this kind of content yet are truly missing out on the opportunity to sell […]
Answers to common questions
Resolving your questions before we begin
What industries do you work with?
What is product rendering, and how does it work?
How do I start a 3D rendering or animation project with you?
Will I be able to preview and approve drafts before final delivery?
Can I request revisions during the project?
Can you match my brand’s lighting, style, and mood in the renders?

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