BEST WAY TO SELL FURNITURE ONLINE: 7 MUST-TRY TIPS

Experienced marketers will agree that one of the biggest problems of online sales is goods returns since customers can’t see and touch a product in real life. In the furniture business, returns happen due to mistakes with measurements and unrealistic color and style expectations. Surely, choosing furnishings online isn’t that easy, and both shoppers and […]

HOW TO MARKET FURNITURE BUSINESS USING CGI: QUICK GUIDE

Many furniture manufacturers and retailers opt for CGI when creating product visuals for promo and marketing. Their reasons are totally understandable — with 3D they can significantly reduce expenses on advertising content and invest more into launching and promoting activities. However, not everyone knows how to market furniture business in the most effective way and […]

THE DEFINITION OF SITUATIONAL MARKETING AND 5 REASONS BRANDS USE IT

Situational marketing is a brand’s response to any event relevant to a mass audience. Usually, those are social events, pop culture and sports sensations, holidays, etc. Such content easily becomes a trending topic on social media, which leads to the boost of all marketing statistics. It’s no wonder so many brands utilize any big news […]

THE BRIEF HISTORY OF ECOMMERCE: HOW IT HAS CHANGED THE BUSINESS WORLD

To learn how to navigate online retail, furniture manufacturers and sellers have to know the brief history of eCommerce. Indeed, without understanding the past, we can’t build a future. And all e-shopping technologies and practices we use today were invented by other people whose shoulders we stand on.

10 TYPES OF DIGITAL MARKETING CHANNELS YOU SHOULD KNOW

When just stepping into the world of product marketing, you might feel a little overwhelmed. You’ll see a myriad of new trends and technologies popping up all the time and find out that you need to keep up with them. But once you get the hang of promotion strategies and learn key types of digital […]

DIGITAL MARKETING TACTICS: WHAT IS 7P’S FOR FURNITURE BUSINESS

With a focus on innovating their businesses, furniture manufacturers and retailers need to think through their digital marketing tactics in detail — from defining their priorities to mastering promo tools for campaigns. The most common problem here is that offline marketing solutions are not always suitable for digital activities.

7 LATEST ECOMMERCE TRENDS IN THE FURNITURE BUSINESS

The COVID-19 global pandemic was a hard hit that completely changed the life we had before. And although we are all getting used to the new reality, it is not clear what tendencies will encompass the rest of 2021. Statistics on the latest e-commerce trends in the furniture industry say that home and garden goods […]

PRODUCT MARKETING STRATEGY: 4 TYPES OF ANSOFF MATRIX PLANNING

When entering markets and developing new products, manufacturers and retailers face the dilemma of allocating resources. They need to carefully plan every step in their product marketing strategy to avoid risks of failure and high costs. Without a plan, it is easy to end up making wrong decisions and miss business opportunities. That’s why most […]