Why 3D Modeling is Important for E-Commerce Furniture Business

In recent years, e-commerce has revolutionized the way we shop, and the furniture industry is no exception. With increasingly more people turning to online shopping, e-commerce furniture businesses are constantly looking for ways to keep up with the times (and, preferably, slightly ahead of them.) Why 3D modeling is important for them? Well, to put it simply, 3D is one of the most efficient ways to enhance the shopping experience for customers, as well as optimize design and manufacturing processes. Need more details? 

Our 3D modeling company works closely with furniture manufacturers and marketers to ensure they always are one step ahead when it comes to visuals. So, let’s dive in to discover why 3D modeling is so important! 

#1. Product 3D modeling and e-commerce 

CGI of backsplash tiles

Before we can get to “why,” let’s cover the basics: what is 3D modeling?

Product 3D modeling is a digital technology used to create a three-dimensional digital model of an object using specialized software. The model mimics the shape, texture, and other physical qualities of the actual object. 3D modeling has significantly transformed the design and manufacturing process, making it faster and more accurate. 

The use of 3D modeling has revolutionized the way products are designed and manufactured in many industries, and the furniture business is no exception. Why? First of all, it allows designers to create virtual prototypes that can be modified, refined, and tested before manufacturing. Another important moment: 3D modeling has contributed to the development of new and innovative products as designers can explore different shapes, materials, and textures quickly.

In 2021, furniture businesses accounted for 17% of all e-commerce in the US. They provide buyers with a convenient and hassle-free way to shop from the comfort of their homes. Enterprises have been able to reach a broader audience, which may not have access to traditional brick-and-mortar stores. And 3D plays an important role in these processes. 

So, let’s take a closer look at why 3D modeling is important for home-improvement online shopping. 

#2. The benefits of 3D modeling for e-commerce 

Titchen lamps 3D model

For furniture companies, 3D modeling is indispensable as it is used in all stages of the product’s lifecycle. Wondering how to design and try out various prototypes quicker and cheaper? 3D modeling got you covered. Thinking about how to improve a marketing campaign? 3D is your hero as well! So, what exactly does it bring to the table?

2.1. Enhanced visual product marketing 

One of the significant advantages of using 3D modeling in selling products online is its use in product visualization. By creating a 3D model, a designer or manufacturer can allow their potential buyers to see their future sofa or table from different angles and perspectives – even a 360-degree view! This way, they are making more informed decisions and are less likely to regret them. 

Product 3D modeling can be incredibly beneficial this way. By providing customers with a more immersive and engaging shopping experience, companies can increase customer satisfaction and brand loyalty, as well as decrease returns or dissatisfaction with the product. 

2.2. Personalized customer experience

Another significant advantage of using 3D modeling is the ability to offer customers a personalized experience. Like that armchair but want it blue? Why not! With 3D modeling, potential buyers can customize and tailor pieces to their preferences. They can choose the color, texture, and size of their future purchases, giving them a more significant role in the design process. 

Personalized customer experiences can give a major boost to e-commerce companies. By offering personalized products, they can differentiate themselves from their competitors and offer unique and innovative products that are not available in traditional stores.

2.3. Reduced costs and increased revenue

Last but not least point on our list of arguments for why 3D modeling is important is all about money.

Product 3D modeling can significantly reduce costs and increase revenue for manufacturers. By creating 3D models of items, companies reduce the need for costly physical prototypes and samples, which can be time-consuming and expensive. Furthermore, 3D modeling can also help by identifying potential issues early on, which is important for reducing the likelihood of costly mistakes during production.

#3. How to use 3D modeling efficiently

Table lamp 3D object in a product render

There are different ways to effectively incorporate 3D modeling into your marketing. Why 3D modeling is important? To put it simply, it looks great and increases engagement. 

3.1. Use it for e-commerce product pages

One way to optimize its use is by incorporating 3D models into product pages. This allows customers to visualize products in a realistic way, leading to increased engagement and higher conversion rates. Except for the static shows, you can also use animation to demonstrate the piece’s qualities, assemblage process, and so on. 

3.2. Incorporate it into printed marketing materials

Another way to utilize 3D models is in marketing materials such as brochures, flyers, and catalogs. With 3D modeling, it’s far easier and cheaper to get those magazine-worthy shots. You can also allow yourself to be more creative and get through the informational noise when you’re not constrained by the photoshoots’ budgets and techniques.

3.3. Post it on social media

Why 3D modeling is important for social media marketing? It is because CGI stands out. On Instagram or any other feeds, you compete not only with other businesses but with friends and family, whose posts are almost always more interesting than any ads. A way to combat that? Having visuals so engaging and appealing that a person will stop scrolling just to take a closer look at them.

Posting 3D models of furniture products on social media channels such as Instagram and Facebook can help businesses to reach a wider audience and generate more engagement. This is particularly effective when combined with targeted advertising, where businesses can use 3D models to create highly engaging and visually appealing ads.

3.4. Try it out for e-mail marketing

E-mail marketing can also benefit from the use of 3D modeling. By sending customized emails to customers with 3D models of furniture products, businesses can offer a more personalized shopping experience. This can lead to increased customer loyalty and repeat business.

These are the most important ways to utilize CGI, but you can continue the list. Client presentations, contests, and many more can be optimized with the use of 3D modeling. 

#4. Why the industry leaders are using 3D modeling

3D rendering for a living room furniture

It is no secret most furniture brands use CGI to some degree when it comes to marketing images. Why? We’re sure you get the idea at this point. But if you’re still not convinced, let’s take a look at some major industry players.

IKEA was one of the first major companies to adopt 3D modeling, including its first 3D rendering in a catalog as far as in 2005, and introducing an AR app in 2017. IKEA uses 3D modeling extensively in its design and manufacturing processes. With it, IKEA has reduced its reliance on costly physical prototypes, improved customer experience, and increased sales.

Another example is Wayfair. The company has developed an augmented reality (AR) app that uses 3D modeling to help customers visualize furniture in their homes before making a purchase. This way, the clients are more engaged, as well as less likely to return the product. 

Finally, Room & Board has also implemented 3D modeling. The company uses it to develop prototypes and samples, once again reducing its expenses. It also uses 3D modeling to improve its customization and personalization options.

Explore types and features of 3D modeling service to enhance your visual marketing like never before.


Why 3D modeling is important for e-commerce furniture businesses, and is likely to become even more important? With 3D modeling, manufacturers and marketers can provide better product visualization, increase efficiency in design and manufacturing, offer personalized customer experiences, and reduce costs while increasing revenues. As such, 3D modeling is not only an important, but indispensable tool for success in today’s digital marketplace.

Looking for 3D modeling services to try out its benefits first-hand? Look no further and contact us at CGIFurniture to get stellar 3D visualization for a reasonable price! 

Stacey Mur

Content Writer, Copywriter

Stacey is a content writer and a CG artist. Outside of work, Stacey enjoys musicals, Star Wars, and art talk. A proud Corgi parent.

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