In 2025, more than 90% of global companies rely on integrated digital marketing frameworks, with AI-driven analytics increasing campaign ROI by up to 40% (Statista, 2024). Digital ecosystems have evolved into phygital environments, where online and offline interactions merge into a unified customer experience.
Despite this shift, one framework continues to provide clarity, structure, and measurable outcomes for modern marketers — the RACE model. Сreated by Dr. Dave Chaffey (SmartInsights), the framework remains one of the most practical ways to manage a digital marketing funnel, especially now that AI, AR/VR, and 3D visualization in marketing are embedded into every touchpoint.
This guide, made by our 3D rendering company, explains how to apply the modern RACE model, powered by AI, predictive analytics, and CGI, to achieve measurable marketing success in 2025.
PLAN — From SMART to AI-Powered OKRs
In 2025, marketing planning is no longer a static document. Teams operate using AI forecasting, data modeling, and OKR frameworks that give structure to long-term digital marketing strategy while staying flexible enough for real-time optimization.
SMART goals still work well for micro-milestones, but strategic digital plans now focus on OKRs with strong quantitative backing.
Core elements of the RACE framework's 2025 planning stage
- Predictive analytics dashboards forecast demand, seasonality, and budget efficiency.
- AI-generated scenarios help marketers evaluate best- and worst-case outcomes.
- Cross-channel OKRs align sales, marketing, and product teams.
- Data-driven content planning, including AR and CGI marketing assets, maps visual content to buyer intent.
Modern KPIs
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV / CLV)
- ROAS by channel
- Engagement depth
- Cost per high-intent session
- Forecasted vs. actual revenue lift
CGI now plays a strategic role at the planning stage. Brands integrate 3D visualization and AR-ready assets into their content calendars, ensuring consistency across ads, landing pages, product listings, and social campaigns.
REACH — Expanding Visibility with Automation & Data
The Reach phase, as the first step of the RACE Model, aims to grow brand visibility and generate qualified traffic. In 2025, reach is powered by automation, data granularity, and new immersive formats that outperform static creatives.
Modern opportunities
- Programmatic advertising with AI-optimized bidding
- AI audience clustering for precision targeting
- Voice and visual search optimization
- Influencer and UGC ecosystems
- 3D and AR creativity for high-impact campaigns
Furniture and eCommerce brands increasingly run interactive 3D banners, AR commerce previews, and CGI-based ads, generating up to 25% higher ad recall than traditional formats.
Reach KPIs
- Impressions
- Reach a quality score
- View-through conversions
- CPM
- Media mix efficiency
Strategy upgrades
Brands combine paid, owned, and earned media into an always-on AI marketing funnel. Predictive systems automatically shift budgets to channels with rising intent signals. SEO evolves into semantic and multimodal optimization, aligning content with text, voice, and image search behaviors.
ACT — Driving Interaction with Immersive Content
The Act phase (Interact) focuses on guiding potential buyers toward meaningful actions — exploring, comparing, engaging, and evaluating.
In 2025, interaction is defined not by clicks but by depth of engagement.
Modern tools that improve ACT-stage performance
- AI chatbots and conversational marketing
- Interactive quizzes and guided product selectors
- 3D product demos and configurable models
- Video personalization and dynamic storytelling
- Immersive landing pages with AR commerce integration
Brands using 3D demos and virtual showrooms report significantly higher dwell time and lead qualification scores, as the content removes friction and helps customers understand products faster.
Act KPIs
- Engagement rate
- Session duration and dwell time
- Click depth
- Micro-conversions (add-to-wishlist, product compare, email signups)
- Scroll depths and interaction hotspots
Strategy upgrades
Marketers build modular content systems powered by AI personalization. Each visitor sees tailored visuals, dynamic CTAs, and adaptive content — from lifestyle imagery to 3D renders appropriate for their preferences.
CGI becomes central here: photoreal visuals, AR models, and 3D animations significantly boost product understanding and buyer confidence.
CONVERT — Turning Engagement into Revenue
The Convert stage of the RACE Model transforms interaction into measurable revenue. In 2025, conversion happens across web, mobile, social commerce, and even AR-driven checkout experiences.
Modern conversion practices of the RACE framework
- Omnichannel checkout: web, mobile, AR try-on, in-app, social
- AI-driven dynamic pricing
- Automated personalization engines (HubSpot, Salesforce, Klaviyo)
- Smart retargeting and predictive remarketing
- AR try-before-buy and 3D product configurators
For product-heavy industries like furniture and décor, CGI dramatically increases conversion rates. Customers who interact with realistic 3D product visualization often convert 20–30% more effectively, thanks to reduced uncertainty and better perception of fit and scale.
Convert KPIs
- Conversion rate (CR)
- Revenue per visitor (RPV)
- Average order value (AOV)
- Cart recovery percentage
- CLV uplift
- Assisted conversions
Strategy upgrades
Marketing teams combine behavioral analytics, retention propensity modeling, and automated CRO systems to personalize checkout flows. A/B testing evolves into continuous machine learning optimization.
ENGAGE — Building Loyalty Through Personalization
In 2025, the Engage stage is less about newsletters and more about community-driven, personalized ecosystems within the RACE framework. Brands no longer focus on single purchases — the goal is increasing frequency, advocacy, and long-term value.
Modern engagement tools
- AI loyalty systems with dynamic rewards
- Gamified retention programs
- Community management on Discord, Reddit, and Telegram
- Personalized post-purchase journeys
- Email + push + AR loyalty cards
- Automated replenishment reminders
Brands that incorporate CGI marketing assets into post-purchase communication achieve 2x higher engagement, as 3D maintains visual consistency and boosts product satisfaction.
Engage KPIs
- Retention rate
- Referral volume
- Customer lifetime value (CLV)
- Reactivation percentage
- Advocacy and UGC generation
Strategy upgrades
Customer journeys now include ongoing education, immersive content, and community touchpoints. AR instructions, 3D setup animations, and CGI-based tutorials enhance post-purchase satisfaction and reduce return rates.
How 3D Visualization and AI Enhance the RACE Model
In 2025, 3D visualization in marketing and AI technologies amplify performance at every RACE stage. They are no longer “nice to have” assets but infrastructure for modern marketing operations.
How CGI and AI power the updated RACE framework
Reach
3D banners, interactive ads, and AR commerce campaigns improve visibility and brand recall. AI optimizes placements and creative variations in real time.
Act
- Interactive 3D product demos increase engagement depth.
- Virtual showrooms help users explore full collections intuitively.
Convert
- Realistic CGI product configurators reduce uncertainty and guide purchase decisions.
- AR try-before-buy increases checkout confidence and reduces returns.
Engage
- Personalized CGI marketing assets in loyalty programs maintain customer interest.
- CGI-based tutorials and post-purchase visuals enhance product satisfaction.
CGIFurniture’s role
CGIFurniture collaborates with marketing teams and agencies to produce photorealistic, AR-ready 3D content for furniture and eCommerce brands. Our 3D product visualization services and 3D modeling services support campaigns across every stage of the RACE model — from awareness to long-term loyalty.
Conclusion — Amplify Every Stage of Your AI Marketing Funnel with 3D Visualization
Modern marketing demands precision, adaptability, and immersive content. The updated RACE model provides the structure powered by AI and CGI. Together, they help brands stay competitive in a fast-evolving digital landscape. Transform your RACE framework with photoreal CGI, interactive 3D assets, and AR commerce experiences that deliver measurable results. Partner with CGIFurniture and explore our 3D modeling and rendering services built specifically for digital marketers.