3D Scene

According to statistics, 75% of modern consumers buy goods on the Internet monthly. This means that buyers feel confident about choosing a product based on just photos and videos. Therefore, every manufacturer and retailer understands that to sell their object, they need the very best visuals. 

In terms of furniture sales, manufacturers often use slick roomsets or lifestyles to present their goods in an environment that compliments the product. To get such a roomset, they either go for a traditional photo session or order a 3D scene.

A photoshoot is a painstaking job that causes a lot of fuss and expenses. Firstly, you need to rent a studio with equipment and backgrounds, buy all the decor, as well as hire movers, designers and a photographer. During a photo session, a designer has to rearrange all the items for each new roomset, which takes extra time, not to mention the risks of damaging the product. All in all, the whole endeavor is very stressful and time-consuming.

Speaking of 3D technology, CG artists can build any type of roomset in 3D and make a photoreal 3D visualization of it. Surely, digital imagery doesn’t require the purchase of decor and hiring additional staff. But as easy as it sounds, it’s just as difficult to create a truly outstanding and mind-blowing 3D scene. In this visually oversaturated e-commerce game, how to make dynamic and catchy roomsets that sell?

As a 3D rendering company with years of experience, we rounded up our top 7 secrets of how we make organic 3D scenes for furniture promo. Take a look!

#1. Build a 3D Scene with Perfectly Matched 3D Models

Any 3D scene consists of 3D models of furniture and decor. To create an aesthetically pleasing roomset, one should use only the best quality 3D models. If the geometry of all objects in a scene is correct, then all the textures will overlap well and look photorealistic on 3D visualizations later.

Moreover, all models in a 3D scene must match each other perfectly by style and context. That is, if 3D artists build a lifestyle scene for a luxurious bed, then they select expensive pieces of furniture and decor to go with it. Thus, everything blends well with each other and create a needed atmosphere.

#2. Add Decor and Accessories that Compliment the Product

To create a stylish and organic 3D scene, CG artists opt for vibrant decor that complements the main object but doesn’t distract attention from it at the same time. Obviously, additional items and accessories in a 3D scene should match in a style both with each other and a hero of the shot. But not only style matters – it’s also important to choose the right size of the items. 

For example, to make a lifestyle for a low sofa, professional 3D artists select most of the surrounding objects that are also low-profiled and visually draw a horizontal line. To balance a 3D scene, they add some vertical lines by using thin elegant objects so that they create a certain rhythm but don’t draw all the attention to themselves.

#3. Use Customized Top-Notch Textures and Materials

Far-sighted 3D studios always have their own texture libraries, and usually, they have all kinds of it that a manufacturer might need at hand. Also, CG artists follow world design trends so they collect all new materials and textures to make trendy 3D scenes.

However, if a client wants their product to look really unique and outstanding, they definitely should order custom textures and materials. Using CG software, 3D experts can create any type of texture map based on references, photos and drawings.

Besides the texture map itself, 3D artists always adjust the properties of the material – gloss, transparency, density, etc. With a custom texture pic and smart material settings, even the most complex textures, such as luxurious wood and leather will look amazing and natural.

#4. Create a 3D Scene for Each Product Design Option

When a manufacturer wants to present multiple designs of the same product, they shouldn’t show them in the same 3D scene. Otherwise, the color or the style of the roomset won’t be in sync with the product itself. Experienced 3D artists can slightly adjust the existing 3D scene or build a new one, depending on the situation.

If a brand offers an extensive color palette for one product, then 3D artists can keep the composition of lifestyle pictures but simply adjust the colors for each option. Using 3D soft, they can change the color scheme of any object in a 3D scene in just a couple of clicks. This way a manufacturer can customize a roomset for each color option but stick to the chosen style at the same time.

When a manufacturer needs to showcase products in various styles, 3D experts can create several 3D scenes in different interior styles. Based on the product, they will create a new roomset with matching accessories that will tie together the object and space.

#5. Carefully Select Lighting Scheme

3D software allows 3D artists to set up the best lighting scheme that shows the product in all its glory. Depending on the 3D scene, they can create bright daylight or intimate night lighting with additional sources. 

Some furniture items that have glass surfaces or mirror elements to them look stunning in a sunny room. Therefore, when sun rays pass through the translucent surfaces, they leave many beautiful reflections and highlights all over the room. This visual effect not only enhances the lighting in the 3D scene but also gives a space a jolt of energy. No doubt, every customer is dreaming of having their first cup of coffee in a sunlit kitchen, hence, morning light works best for a kitchen roomset.

Another type of furniture that requires a more calm and serene presentation looks better in a darker room. For example, creating a 3D scene for a bedroom set, 3D artists dim the lights and use only mild additional light sources. By turning on lamps on the bedside tables and backlights, they create a cozy and sanctuary space every buyer is dreaming of. Also, adding warm undertones enhances the comfy and intimate ambiance even more.

#5. Arrange a Well-Thought Composition of the Whole Scene

After 3D artists selected all the 3D objects and adjusted the textures, they have to arrange furniture and other items in the scene to form a harmonious composition. There are lots of ways to build a striking arrangement, but let’s look at two popular ones.

The simplest visual trick that works with any type of 3D scenes is symmetry. When building the lifestyle in a symmetrical interior, 3D experts use the same approach in furniture arrangement. Double symmetry is an effective way to enhance the elegance of the composition. The thing is, the human eye automatically perceives symmetry as harmony, hence, defines what it sees as the beauty. Therefore, such a composition makes one of the most impressive product presentations. 

Another composition method is based on a ¾ camera angle. 3D artists can build a 3D scene considering what camera position they will use in the future and arrange furniture in a way that will flatter the product the most. Both symmetric and ¾ compositions are classical visual techniques but the latter adds more dynamics and depth to a 3D scene.

#7. Choose the Most Flattering Camera Angles

Even though this is the final stage of creating a 3D scene before the actual rendering, a bad angle can spoil it all. A poorly tuned camera view distorts the geometry and messes up the whole perception of the product. Therefore, it’s extremely important to show a 3D scene from the best angle that compliments the product. 

For example, for a large furniture set, it’s best to shoot from a high camera position. This way, all objects will fall into the frame and the scale of the set will be accurate and clear to customers. However, if a manufacturer needs to draw the viewer’s attention to the texture or certain details of the design, then close-up views are a way to go.

Surely, one angle doesn’t exclude the other. Professional 3D artists know that having several angles for the same product makes advertisements more convincing and dynamic. By ordering multiple views, a manufacturer will be able to use wide shots to show the whole look of furniture and emphasize particular design elements with close-up views. 

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To make a jaw-dropping room set, first, 3D artists build a 3D scene of high-quality 3D models and use top-notch custom textures and materials. After that, they harmoniously arrange all the objects in the scene, then adjust the lighting and choose the best camera angles. Working with experienced 3D artists from the 3D studio, you can be sure all stages go smoothly – the specialists have enough knowledge and skills to make perfect lifestyle 3D visualization.

Want a stunning visual presentation for your product? Order our 3D rendering services, and you’ll get eye-catching lifestyles that sell and stand you out on the market!

Irene Lewis

Content Writer

Irene is a content writer. She previously worked for interior and chess magazines. When not writing articles, Irene finds great pleasure in collecting Star Trek memorabilia, reading Medieval poetry and playing banjo.