3D Animated Product Presentation:

The best e-commerce businesses know that the product is only one part of the equation. If you want to make sales and build customer loyalty, your products need an impressive presentation.

Videos are one of the most effective ways to present and market complex products, which is why many e-commerce sellers are turning to 3D product animation. Video marketing allows your e-commerce to reach its full potential, but why is it so important? What are the main advantages of using this technique in your e-store?

Discover the opportunities that offer 3D animated product presentations. Our CGI company developed five ways of presenting your products in a way that will get customers excited about purchasing from your e-commerce site. Following these recommendations, your business can impress, entertain, and educate the audience about products in a way that will lead to more traffic, conversions, and customer satisfaction.

Let’s get started!

What is a 3D Animated Product Presentation?

Regarding product presentations, modern customers are spoiled with too many options and don’t want to spend much time researching. They demand information that is short, relevant, and easy to digest.  This is where 3D animated product presentations come into play. 

Animation made with CGI, or 3D product animation is used to illustrate items with fantastic accuracy and quality. It highlights the different parts of the product in a way that can describe it clearly to the customer. Global 3D animation market value was USD 16,527 Million in 2021 and is expected to grow at CAGR of 12.5% from 2022 to 2030. Therefore, product 3D animation has become a well-established method for creating engaging, visually appealing product demos. 

Product 3D presentations are essential for effective content creation and visual marketing purposes. Engagingly telling your story will keep your customers interested. You can create 3D animated videos for use on e-commerce stores or marketplace,  in email marketing campaigns, promos, ads, and on social media platforms such as Facebook, Instagram, and YouTube.

The main benefit is that it gives viewers an immersive experience that makes them feel like they’re there interacting with the product themselves—unlike photos or text descriptions alone would do. Besides, 3D product animation is cost-effective and time-saving compared with other marketing videos. 

Want to know how to use all these benefits most effectively? Here are five ways in which 3D animated product presentation can help impress e-commerce customers along the buyer’s journey:

#1. Make Your Brand And Product Stand Out

If consumers are searching for your product on Google or Amazon will likely see multiple listings for similar products before they find yours. You want them to know immediately that yours is the one they should choose because they are better than everyone else — and an animated product demonstration can help make this happen!

There are many ways to stand out as a brand and a product. One is having an intriguing brand identity that conveys quality and values. Another is having a clear value proposition, which makes it easy for customers to understand your offer and why they need it. A third way is creating content that helps customers get involved with your brand, allowing them to feel like they’re part of your story.

Videos are a great way to make your brand and product stand out. 3D animated product presentations allow you to create a compelling and immersive experience for users that will help them understand the benefits of your product in a way that static images can’t.

#2.  Highlight Key Features And Benefits Of Product Design

The best way to show a product is to have an overview of the design. This means showing the product from all angles and using 3D animation and live-action videos to demonstrate how it looks and works in real life.

Provide a 360° View of the Product

Most e-commerce sites provide their customers with a 2D image that shows the front or 45-degree side and is typically taken at eye level to showcase how the product looks in use. A 3D animation can take this to another level by giving customers an almost fully interactive tour of the product, allowing them to see it from every angle and in different environments.

Providing a 360° view of the product is a great way to show off your wares. It allows customers to see every angle of your item and ensure they get everything they need from it. You could also showcase the item in different environments, such as with other products or while being used by others. This can demonstrate how functional it is!

Illustrate Product Functionality in Assembly Videos

Try to showcase your product in motion. You could show it being used by real customers or depict it in a real-world setting. Doing this gives you the impression your company has created something tangible for its customers. It provides insight into how the product works and what works for users.

You can also use animations to explain how your products are manufactured and delivered. This will help customers understand why your company is trustworthy and reliable.

#3. Narrate the Story Behind the Product

One of the biggest trends in modern marketing is storytelling. Narrative storytelling is a great way to draw in an audience and keep them involved with your brand. This is particularly true on the web, where many sites compete for our attention.

For this reason, it can be challenging to get people excited about products. When you’re just displaying a bunch of images with a few product details on a page, it only tells part of the whole story about what you have to offer. 

A 3D animated product presentation is a great way to put your product front and center and give people the chance they need to connect with it. Dynamic editing, voiceover, and background music complete the visual narration — use it as an opportunity to tell the story behind why you created this product and how it came into existence.

Storytelling has a lot of power, and it can be an effective way to connect with customers. When you tell the story of your product, you’re also telling people why they should buy it. This is worth sharing if you have a great story about how your product came about.

#4. Build a Better Brand-Consumer Relationship

The video marketing landscape has become quite saturated, but with the right tools, brands can stand out and connect with their audience. 3D animated videos can be one of those tools that help you make a stronger connection. 

Photorealistic 3D product animation for product design evokes certain emotions, creating a solid connection with the brand.  This is what keeps customers coming back for more and makes them loyal. 

You can showcase your brand with a video animation “About us” introducing your company, team, the production process, etc. Animations of the product’s creation will help prove the company’s professionalism and quality control. Product reviews, assembly videos, how-it-works, excellent customer help, and education about the product. All this creates a positive impression of a brand that informs and takes care of its customers.

#5. Boost Customer Satisfaction Over a Shopping Experience

It’s difficult to overstate the importance of customer satisfaction. A satisfied customer will be likelier to purchase from you again, tell their friends about you, and even buy other products. 

Satisfaction can also knock on other areas of your business: happy customers are more likely to leave positive reviews, refer their friends, and even give you repeat business. 

The right video can help you increase customer satisfaction with a shopping experience directly related to how smooth, exciting, and easy the shopping experience the brand provides. Here are three ways you can use immersive and engaging tools in 3D animated product presentations to captivate your customers’ attention.

One of the most popular ways to use 3D animation is in product configurator videos. These tools offer buyers an interactive way to find their dream products. They can easily adjust designs, colors, and materials until they get exactly what they want. 

Virtual tours or 3D showrooms give customers an interactive look at your store and its products, inviting them to explore the location in 3D while they browse. 

This is why you must do everything in your power to ensure that customers leave your website with a smile on their faces—and 3D product animations are a great way of doing just that.

Give some of these ideas a try! We provide high-quality 3D animation services and a dedicated team of professional 3D animators to create the perfect product presentations. Contact us now!

Maria Smith

Content Writer, Copywriter

Maria is a content writer. She loves to write about visual art and technology. In her spare time from writing, she sings and creates abstract paintings.