Digital product rendering works perfectly for both famous Manufacturers and companies-newcomers. In order to enter the market, a brand’s Marketers no longer need to spend tons of money on the production of prototypes and photo shoots for each object — rendering technologies simplify the process of producing visual promo content in terms of time and spendings.
However, there’s another problem — the competition in product design is tough and is getting more intense every year. Every year famous Manufacturers and small companies take part in international design exhibitions. Surely, every brand needs a top-notch representation at such fairs since lots of business meetings, showcases, and interviews take place there. This means Marketers have to invest in printing catalogs, booklets, flyers, business cards, as well as in making a remarkable stand for a brand to get noticed. But how to create awe-inspiring promo materials and outstand other exhibition participants? And what type of print collateral works best in getting the audience’s attention and attracting respectable partners?
As a 3D product rendering company, we know exactly how to use digital product rendering to outshine competitors and captivate more customers. Learn 5 tips to build an effective print collateral strategy right now.
#1. Get Jaw-Dropping Renders for Product Catalogs
First of all, digital product rendering works best for product catalogs. There are various types of them — it could be a large coffee table book with stunning lifestyles, a catalog of a new collection or the special anniversary edition.
To showcase the product to the full extent, a company needs plenty of high-quality photos of an object on a white background and impressive room sets. Choosing traditional photography to get those pictures, Marketers spend lots of money on producing prototypes, renting transport and a photo studio with equipment. On the other hand, 3D Artists can create photorealistic CG images that will show the product in all its glory and save the company’s money at the same time. Digital imagery is a budget-friendly solution because a 3D model could be updated and modified in a few clicks, unlike photography. This is especially useful for catalogs, where the same product is presented in various colors and design modifications. As for the quality of digital product rendering, CG imagery perfectly conveys colors and materials so products look stunning and 100% realistic.
#2. Use Digital Product Renderings for Brand Identity Visuals
Manufacturers and Marketers attend plenty of meetings at design exhibitions and in the office, so ordering remarkable brand identity items such as business cards, letterheads, corporate brochures, and branded folders is a must.
Surely, at exhibitions and design events, potential funders get a huge number of business cards and corporate brochures, so Marketers must make sure that their promo is a first-class design. For this purpose, a company can use 3D visualization of its most iconic item to create a unique top-notch design for visiting cards and corporate stationery elements. This way, potential partners will understand whose business card it is and what this company produces at first glance. Choosing a traditional photo for this purpose is not the best option, because to shoot one signature product, Marketers still have to organize an entire photo shoot with all aforementioned extra expenses. Moreover, creating a brand identity is a serious task and one has to choose carefully the right furniture piece to make the brand symbol out of it. On the other hand, with 3D technologies, Marketers can try various angles or even different products without spending money on photo sets.
#3. Choose Outstanding Product Visualization for Stylish Merchandise
Merchandise is widely used by all companies around the globe – from big legendary brands to small new studios. No doubt, there’s no limit for imagination when it comes to merch — the more creative this stuff is, the more recognizable a company becomes. So instead of printing a mere logo on every item, a Manufacturer can use awesome digital product rendering for making mind-blowing design for calendars, notebooks, mugs and posters.
Applying professional product rendering and artistic vision, 3D Artists can create visualizations that could lay a foundation for truly outstanding merch. Moreover, with modern 3D printing technologies, small souvenirs can be made fast and effectively. The 3D printing process can be operated directly from 3D software, so Marketers can get merch items quickly and in any quantity. With digital imagery, each souvenir product becomes a unique item, a small piece of art that any partner and customer would like to have.
As for numerous PR packages that partners and potential funders receive at exhibitions, it is absolutely necessary for Manufacturers to stand out among other fair participants by creating an awe-inspiring PR set. The package may include booklets, brochures, merch, as well as a printed catalog and branded USB flash drives with digital promo content. Using mind-blowing digital product rendering for creating PR materials, Marketers can be sure that journalists will choose these images for editorials and exhibition post-releases — so all expenses on making and printing PR promo will pay off in the very near future.
#4. Create Remarkable Direct Mails, Invitations, and Postcards
Companies still write traditional letters to new and old partners, as well as send direct mails to potential buyers. This mailing strategy includes print promo materials such as advertisement brochures, discount sale sheets and gift certificates. As potential customers, we all get tons of spam every day from various companies, so it is vital for any Manufacturer to send mails that will stand out against competitor’s promo. For these purposes, it is necessary to use tempting visuals – so they could attract prospects’ attention at once. This way, there is a bigger chance that potential buyers will keep a promo sheet, instead of throwing it in the trash the next second they receive it.
Digital product rendering also works for creating first-class invitations and postcards for brand’s business associates. Surely, Marketers need to maintain constant communication with partners — in particular, invite them to events, send greetings and thank-you cards. With 3D rendering and visualization, it is easy to get breathtaking images that will become a great foundation for postcards and invitations. These are usually made in CG soft such as Adobe Photoshop or Adobe Illustrator, but 3D Artists know how to work in these programs, too. Thus, 3D specialists from a professional 3D studio can make both stunning digital product renderings and use them for creating postcards and invitations in CG soft.
#5. Make Top-Notch Promo Materials for Exhibitions
After applying to big exhibitions, all Manufacturers have to carefully plan and allocate a budget for their appearance. This starts with designing an outstanding exhibition stand, as well as printing catalogs, business cards, booklets etc. For larger coverage, a company needs to promote its product not only at the stand but also in various pavilion locations.
For this purpose, Marketers must provide plenty of brands’ booklets, flyers and posters all around the fair — from press center to caffetteria. No need to mention that jaw-dropping images work best for exhibition print promo, so ordering photorealistic digital product rendering Marketers can get the maximum effect from a public event. One of the biggest benefits of 3D is that ordering only one 3D model Manufacturers can re-use it on multiple occasions in the future, without creating a new one. As a result, Marketers get 3D product visualizations that are very versatile and can be used for any type of print materials.
Without a doubt, Manufacturers should reasonably approach the print collateral strategy. First-class printing costs a lot of money, so the images used for brand identity elements, corporate stationery, merch and offline promo must be of photorealistic quality. Digital imagery works for every business and is a budget-friendly option so even a new company can have as high-class brand image as leaders of the industry.
Need stunning visuals for a successful print collateral strategy? With our 3D product rendering services, you will get awe-inspiring digital product rendering that will present your goods in all its glory and outstand the competitors.