In the digital realm, overflowing with content, standing out and catching the potential client’s attention becomes increasingly harder. Furniture manufacturers have to make sure their visuals are informative enough for a smooth online purchase. Silo renderings and hero shots are an indispensable tool for that. However, they are often not enough. On social media, for example, you compete with users’ friends, celebrities, and news outlets. So they are not likely to stop scrolling for a simple image of a chair on a plain background.
If you want to make your portfolio, digital ad, or presentation special, you need to establish an emotional connection. The easiest way to achieve this is to use the 3D visualization services for acquiring lifestyle furniture renders.
Never used them but want to find out more? Our 3D visualization studio picked 10 amazing renders for your inspiration! Let’s take a closer look.
1. Atmospheric and Dramatic 3D Interior Visualization With a Sofa
This unusual rendering looks more like a movie shot than a simple interior visualization piece. The dramatic diagonal ray of light brings attention to our main hero, the sofa. High contrast between the deep, cold shadows and the warmer, reddish lights ensures that it’s the first thing the viewer focuses on. But the journey doesn’t end there.
The TV in the foreground, the open door, and the glimpse of the other room in the background create the illusion of depth and invite us into the room. And the details, such as photos, boxing gloves, and the gun, add an element of storytelling, making us linger on the image, trying to imagine the people living there and their lives.
2. Off-White Harmonious 3D Interior Visualization With a Sofa Set
Unlike the first one, this example of 3D interior visualization solutions is calm and harmonious, but no less interesting. The off-white sofa set works in tandem with the interior and even the woman’s clothes and hair. And she is, of course, the first thing we notice. Her hair, being the darkest part of the image, draws our attention. However, she doesn’t distract us from the piece, as her relaxed pose makes us want to sit down next to her and test for ourselves if the cushions are as comfortable as they look.
3. Modern Workstation in a 3D Interior Visualization
Here, the effect of 3D interior visualization services is a testament to how the details can enliven the furniture render and help us to establish an emotional connection with the piece. On its own, the workstation would’ve looked sleek and functional. The pictures on the wall, the plants, the rug, the cup on the table, and even the wall textures in this office furniture rendering make us imagine ourselves in this space. And surely if you have a desk job, you’d want to spend your 8 hours a day in an interior that looks like this.
4. Inviting Bed in a Cozy 3D Interior Visualization
Here’s an example of bedroom products CGI projects, where the devil hides in the details. The flowers, the wall hangings, and the rug all surround the bed, which is the center of the composition both visually and emotionally. The technical and artistic mastery of 3D visualization services ensures that our attention is drawn to the bed as it’s the place of highest contrast in the interior, both in terms of tone and color.
The subtle color correction gives the room a warm, off-white hue, which increases our feeling of a cozy summer day, by the end of which you’d be happy to climb into this bed. Although we can’t see all the details of a bed itself, this image would work great as a supplement to the more typical and informative product images for successful e-commerce .
5. Cozy Nook in an Office 3D Visualization
Here is another 3D furniture design visualization in which a person demonstrates the comfort and functionality of a chair. This cozy office seat offers privacy and a soft place to land the open-space offices so often lack. Its earthy green color only emphasizes the feeling that this is a place you’d like to take a break in and works in tandem with a huge plant, the green wall, and even the trees outside in the background. The woman sitting in the nook is also dressed in calm, earthly tones, not to distract our attention from the furniture, but the bag and a Starbucks cup remind us of the fast-paced work environment she finds herself in.
6. Luxurious Sofa in an Upscale 3D Interior Visualization
In this 3D rendering for luxury furniture, while the sofa remains the main focus, the 3D artists opted for a colder, lighter palette. This choice effectively accentuates the luxurious and spacious feel of the room. The piece is situated in the middle ground, and our eyes are drawn to it by the lines of the floor pattern, the curtain’s curve, the lamp, and the wall hanging. It’s the darkest and the most high-contrast part of the image, which doesn’t allow us to mistake what is advertised here. The lighter lamp in the foreground and the glimpse of the outdoors strengthen the illusion of depth.
7. High-End 3D Interior Visualization With a Modern Bed
The lower angle in the bedroom renders the 3D services providers went for immediately emphasizes the state-of-the-art sleek bed domineering over the interior. This bedroom furniture 3D modeling and rendering project tells us a story about the people who might place such a bed in their space without showing them. The floor-to-ceiling window in the background, except for deepening the space, also emphasizes the vibe of spacious luxury you can’t help but want to have a piece of.
8. Inviting Living Room Furniture in 3D Interior Visualization
This living room looks quite modern but also cozy. The off-white sofa and armchair are supported by the details that make the space look more inviting: wall hanging, plants, and an open magazine on the table. Make note of the careful details the 3D services providers helped to add. The lamp gives off a warm pleasant light, and the rug 3D visualization is made to look somewhat worn to emphasize the feeling this is a room well lived-in. A coverlet in careful disarray invites us to make ourselves comfortable on the sofa. Anyone would like to spend a couple of hours there reading, watching TV, or otherwise relaxing.
9. CGI for a Comfy Armchair in an Interior Near the Window
In this image, the proivders of 3D interior visualization services worked carefully with the arrangement of the objects in such a way the armchair is almost moved to the background – but we still understand immediately it’s our main hero. A table reflecting the outdoors (and note the masterful treatment of the complex reflective surfaces – not an easy task!) almost looks like a part of the landscape. Still, the scattered berries, and a “carelessly” thrown coverlet emphasize the impression someone was spending a quality relaxing time here and just left for a moment. And we are invited to take their place.
10. Evening Living Room Furniture Image Using Interior Visualization Services
Professional providers of 3D interior visualization services quite often opt for daylit scenes as they allow for revealing the most information about furniture pieces, their textures, and colors. The evening scenes with artificial lighting are also a popular choice, though. They allow the 3D artists to emphasize the comfortable, relaxed feeling of a space where people gather in after a long day.
Take note of the masterful work with the reflections in the window 3D rendering and the mirror. Both of them allow for deepening and enlargement visually. Their surfaces, however, aren’t perfect. These small imperfections are what distinguish the high-quality visualizations as they help to avoid the sterile feeling of a 3D construction and create the atmosphere of a real space.
How to Choose the Perfect Background for 3D Interior Visualisation Solutions
At our 3D visualisation studio, we offer our clients a library of pre-made backgrounds, which helps them save both time and money. But how to choose the right ones? There are some major points you should consider when deciding on the best 3D interior visualisation solutions for your product.
Choose a Concept
First of all, you have to pick the concept for your 3D interior visualisation. The most obvious choice to showcase the furniture is an interior background. Depending on the type of furniture, you might want to pick a residential or a commercial interior. From neutral offices and minimalist homes to the most opulent restaurants or private mansions – you just need to specify to the 3D artist what type of picture you want!
There're different solutions to showcasing the furniture except for the interior ones. You can go with an outdoor scene. It might be a garden, a backyard with a pool, or just a beautiful landscape. A popular choice for outdoor furniture is a sunny backyard scene that creates a chill relaxed atmosphere. Modern CGI can recreate landscape shots with stunning realism. If you want to get bold and unique with your marketing solutions, 3D artists can create a studio backdrop, an abstract or surreal background.
Stick to the Same Style
Lifestyle renderings work best when the image is unified in style. The decorations and accessories should match the main object. If you're creating marketing materials for a luxurious sofa, you would want to go with a classic interior. And, likewise, the best choice for a minimalist piece of furniture will be a contemporary design.
CGIFurniture's library allows customers to pick one or several background styles for their visualisation solutions. All the major interior design styles, such as Classic, Contemporary, Modern, Eclectic, Ethnic, etc. and their substyles can be found in our lifestyle 3D render collection. Manufacturers and retailers can opt for a design style that fits their product the most to highlight its features.
Mind a Color Scheme
Color, tone, and contrasts are vital for making the visualisation look appealing. For different types of product images, you can go with a limited pastel palette or bold contrasting colors. More often than not, the manufacturer's brand book will indicate the colors which should be featured. Color wheel is a useful tool in determining what colors will work well together. CGIFurniture's library makes 3D interior visualisation solutions easier as it allows narrowing down the color palette just with a couple of clicks.
Pay Attention to Decor
Next, you should think about what to include in a product background. Decorations and accessories are vital for lifestyle rendering solutions. They must be chosen with the main object in mind in terms of style, color, and form. Decorations should emphasize the main piece of furniture and not distract from it. So, there should be a careful balance between making the scene lively and atmospheric, as the dull decorations might make the piece look less attractive, but not too cluttered and distracting.
When it comes to decor, 3D interior visualization solutions will depend on the concept and style. In minimalistic interiors such as Zen, High-Tech, Industrial and similar styles, there will be little to no additional decorations. On the other hand, Provence, Mediterranean, Pop Art, or Shabby Chic are all about accessories.
Consider Lighting
Lighting is a crucial part of 3D interior visualisation solutions because it impacts the overall atmosphere of the image like nothing else. Even when you choose a ready background for 3D rendering from the library, you can ask the 3D artist to change the lighting before the render. Different sets might look more or less attractive with the different types of lighting. For example, a contemporary minimalist interior might benefit from artistic artificial illumination, while a classical, warm wooden interior will look great during golden hour.
Different types of lighting will work well with different 3D interior visualisation solutions. There's directional lighting, when there are strong parallel beams of light imitating sunlight. Point or omni lighting is based on a small light source which casts light in all directions, working great with small lighting fixtures. Spot lighting casts more directional and therefore more dramatic beams. Area lighting casts soft diffused illumination on the whole scene. And global illumination simulates natural lighting in real-life conditions.
Lifestyle furniture renders are a powerful type of CGI that allows you to invite the viewers into the space you place your products in, make them want to test out the pieces, and imagine them in their own homes. Whether on the portfolio, social media, or for e-commerce, they catch the eye and invoke an emotional response.
These tips might help you choose the best 3D interior visualisation solutions for your brand's lifestyle images. However, if you don't have time or inspiration to choose on your own, our company's specialists will be glad to do that for you. Many of them have education and experience in design and they'll make sure your product shines in 3D visualisation.
Looking for reliable commercial 3D modeling services to make the most of CGI for your brand? Don’t hesitate to contact us to get the top-notch renderings that will make your potential buyers fall in love with your furniture.