Furniture Product Rendering Ideas:
8 Ways to Make Promo Visuals More Impactful
The main goal of furniture renderings is, of course, to provide a potential customer with information about the product. But in an oversaturated and competitive market, it’s not enough. You need not only to inform but also to impress. However, if you’re not a creative professional yourself, coming up with furniture product rendering ideas might not be easy.
Simple silo shots from multiple angles on a white background are a must for e-commerce. However, even in online stores, potential clients prefer to see some variety. And for social media and portfolio, you will definitely need a more creative approach to make a potential customer stop scrolling.
In comparison to photography, where you are limited to the technical side of the process, such as lighting, camera lens, and available backgrounds and props, 3D rendering allows you to unlock your creative freedom. So, what are some furniture product rendering ideas to impress your audiences and turn them into customers?
Our 3D visualization studio works with furniture manufacturers and marketers to ensure they always have stellar visuals for their online and printed promotional materials. So we know how to showcase your product the best, and we are glad to share. Let’s dive in!
#1. Lifestyle shots
Lifestyle shots are used to showcase a piece of furniture in its intended environment. In comparison to silo rendering, where the product is the only thing one focuses on, and the background is neutral, lifestyle rendering creates a complicated scene. It intends to show how the product will connect with its environment. The best lifestyle rendering will indirectly tell a story about what kind of people might use the furniture, and through this establish an emotional connection with the target audience.
Obviously, if the product renderings are supposed to sell the product directly – such as when they are used for e-commerce – lifestyle rendering on its own won’t be enough. However, they will make a great addition to the silos and hero shots. And, on social media, they are far more likely to make someone stop scrolling and take a moment to admire a cozy stylish interior picture rather than a simple furniture piece on a white background.
#2. Outdoors rendering
Next on our list of rendering ideas is an outside shot. For some types of products, such as patio furniture, placing it in front of a pool or artfully messy bushes is the most logical approach. However, your creative ideas are not limited. Imagine a bed under the canopy of shadowy trees, projecting the sense of peace and serenity you so often lack in your urban bedroom. Or a cozy armchair in a gentle meadow where you can unwind with a book after a stressful day. Nature is great for conveying the type of emotion you want to associate with your product. Moreover, the inevitable element of surprise at seeing a piece of furniture in an unexpected environment will definitely make your audience pause and take a closer look.
This type of rendering can serve both informational and emotional purposes. On the one hand, close-ups allow you to showcase the details of your product. On the other hand, if done right, they are making the potential customer feel closer to the product not only physically, but also emotionally. Whether you go for more technical rendering to demonstrate the furniture’s specifics or for more atmospheric ones, a couple of close-ups are simply a must for any product gallery.
#4. Texture rendering
A type of close-up, texture rendering might be useful if the furniture’s surface is something you want a customer to focus on. Whether it’s rich wood or soft plush upholstery, texture rendering tries to influence not only the person’s visual perception, but also give them the right ideas about how the product will feel to touch.
#5. Product in use
The next on our list of ideas on how to make the potential customer perceive the product more holistically is to demonstrate it in use. There are a couple of ways to achieve that. Including people interacting with the product is one of the more obvious ideas.
However, there are less direct approaches. With static rendering, one might use props: food, plants, books, kitchenware, and so on. A good artist will utilize them to tell a story about the product. If a piece of furniture is more complicated in its use (for example, it’s a convertible sofa), you might consider going for product animation, which will demonstrate your product in all its glory.
#6. Scale rendering
Among furniture product rendering ideas, scale rendering leans toward the technical and informative side rather than creative. However, it might ease the communication with the audience quite a lot.
If the size of a product is something that might not be obvious to a potential buyer, consider showing your piece of furniture in comparison to something else. People are an obvious choice when it comes to demonstrating the scale of a product. One can also use a cellphone, keys, a book of a standard format, and many more everyday objects to achieve the same goal.
#7. Rendering with atmospheric lighting
Lighting is one of the most powerful tools in any artist’s arsenal. It leads a viewer’s attention, influences the composition and, of course, sets the mood. Most of the time, diffused daylight is what both photographers and 3D artists go for to convey the product’s color and texture properly. You will definitely need one of those as well. However, furniture product rendering ideas are not limited to that.
For additional renderings, though, you can fulfill your most daring ideas. Setting the mood with orange sunset lighting, or maybe even candlelight and some string lights? Why not. Just make sure you communicate to the artist clearly what kind of vibe you want to go for because even a tiny change in the warmth/coldness of the light can make a huge difference.
#8. Conceptual lifestyle rendering
While most furniture product rendering ideas center around showcasing the piece in its intended environment and use, here you can go wild. Don’t limit your creative ideas! Unlike photography, 3D rendering is not restricted by tech – and even by the laws of physics. An abstract background, colorful lighting, or atmospheric haze – unusual decorations can make a bold statement about your brand’s identity and the kind of product you make.
3D furniture product rendering is a powerful tool for any manufacturer, marketer, or retailer. Unlike photography, which is limited by tech specifics, weather and lighting conditions, and many more factors, with 3D rendering, the sky’s the limit. You can come up with the most daring ideas and be sure they will be fulfilled!
Need help with making your furniture product rendering ideas come to life? Contact us at CGIFurniture for 3D rendering services and get top-notch visuals for a reasonable price!
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