3D Product Animation
5 Creative Marketing Ideas With CG Videos
A serious battle for the customer has been going on between brands on the market for a while and it led to the same marketing approach to presenting the product. Today all manufacturers use CGI services and the market is overflooded with stunning images where the goods look fantastic and simply alluring. Therefore, marketers have to find a way to stand out against this abundance using advanced solutions, one of which is a product animation.
It is important to note though that one should understand how to use it except for posting on the brand’s social networks. If you already invest money and time in product animation, you may as well squeeze the maximum profit from it. We collected the best ideas and some statistics to help marketers to get the biggest promo effect and higher sales with this type of 3D product visualization. Take a look.
#1. Boost Brand’s YouTube Blog and Gain New Followers
Invest in product presentation
Of course, 3D animation as a video naturally goes on YouTube since 83% of consumers worldwide prefer this platform to watch video content. Therefore, it’s only natural for manufacturers to present their product line to customers on the most popular video platform.
Some ingredients for an engaging and impressive video presentation are an interesting plot, professional actors and a convincing voiceover. However, making a whole movie for one product could be too burdensome and expensive. Alternatively, to create a simple yet impressive presentation, marketers can try product animation. It will come in handy not only for YouTube but for other video platforms too, e.g. Vimeo, Houzz, etc.
As customers, we love to watch how-it-works tutorials or how-to-do explainer videos. Therefore, an animation for a furniture piece can showcase a detailed analysis of the object. For example, for a bed, you need to show all the layers of the mattress to prove its ergonomics and comfort. As for modular furniture or cabinetry, customers need to see how they can move their parts and how many configuration options are there to DIY at home.
#2. Use Product Animation to Increase Website Conversion
Create a catchy landing page
Today manufacturers’ websites often start with a landing page and it’s important to gain visitor’s attention from the very first seconds of being on a website. According to the Optinmonster statistics, the video brings in 66% more qualified leads. So investing in dynamic product animation that demonstrates the company’s top products or a new collection seem like a go-to option. Watching it, buyers will get interested in goods at once even without seeing the catalog page.
Enhance product pages
And for the catalog on the site, marketers can add the product animation for each item. This approach significantly increases the chances of its sale, because it makes online shopping more convenient and transparent for customers. Watching the product animation, buyers can see the goods from several angles, examine nice materials and vibrant colors, as well as all design details.
#3. Touch the Heart of Your Customers with Emotional and Spectacular Ads
No matter if this video is for an Instagram post, Google ad or online retailing — the main goal here is to make customers emotionally invested. For example, talking about a kids’ furniture promo, product animation has to be joyful and colorful, enhanced with a playful text and dynamic music.
However, for a truly awe-inspiring ad, marketers need to master their storytelling skills, i.e., tell a story about how a product solved a customer’s problem. In the case of children’s furniture, try a real-life story. For instance, a kid is quickly growing up and their old furniture no longer suits them. Now, when a kid became a pupil, they need a proper writing desk, comfortable chair and bookcase. Seems relatable? For many families it certainly is. Addressing to buyers’ problems and offering them aesthetic and convenient solutions, you can gain their attention and response with just one short video.
#4. Collaborate with Famous Influencers to Reach Wider Audience
Ask for a review
Having a famous blogger agreed to review your product is a huge chance for a brand. Usually, the audience believes influencers and relies on their opinions when choosing products. Figures confirm it — 44% of women and 41% of men worldwide recon that seeing the product or service in use is a reason to trust an influencer.
Therefore, the review is a more honest option to promote the product than a paid post. In these types of videos, bloggers can tell the pros and cons of the product, show how this item looks in real life, suggest their followers how to combine it with other objects and so on. So basically it could be the stylist job and friendly advice all rolled into one.
For an effective and more informed review, provide an influencer with all the technical information about the object and product animation. As a result, their audience will appreciate a full review that includes spot-on remarks on personal experience, enhanced with product photos and 3D animation.
Advertise via Instagram and Facebook stories
Stories are somewhat close to the reviews — as this is an easy promo without formalities and staged shots. Social network users adore stories – Hootsuite statistics claims that people watch and upload over 500 million stories daily, and ⅓ of the most viewed stories are from businesses. Therefore, users often decide to buy a product because their friends or celebrities posted some funny content to stories.
Often, customers buy goods directly from there, so in addition to reviews, you can publish product animation there too. Amazing how stories don’t require spending time and effort on shooting quality videos to sell the product. A blogger can make simple stories about the unpacking process or post product animation with stickers, emojis and text – and potential buyers will enjoy watching it and go to the product page directly from the stories.
#5. Stand Out on Popular E-commerce Platforms with Product Animation
Provide close up views of goods
For successful sales on e-commercial platforms, marketers have to show the product in detail and all its glory. Therefore, the close-up product animation attached to the listing will show an object from all angles and in movement, which will bring customers closer to the experience of offline shopping. With this option, buyers can examine the product and make a more conscious decision of a purchase.
Add product animation for every listing
An animation could help the brand to stand out from other sellers on mega-competitive platforms, such as Amazon. While manufacturers provide listings with renders and photos of goods, buyers still prefer the product with video. According to SupplyGem, 68% of customers like to learn about a new product from videos. Therefore, product animation or a short video clip is a guaranteed way to attract buyers and sell more.
3D product animation has a huge range of applications — from social media ads and catchy landing pages on the manufacturer’s website to outstanding listings on Amazon. According to the statistics above, at the moment, a product video is the best way to hook customers’ emotions and increase their awareness of a product at the same time.
Finally made up your mind to try product animation? With the help of our CGI services, your product will become sought after by a wide audience and sell like hotcakes!