CGI Furniture Blog
Find out how to improve a product business with 3D rendering and modeling
- Benefits of Product CGI
How to Promote a New Product to Customers: 5 Time-Proven Tips for Furniture Manufacturers

- Benefits of Product CGI
Bedroom Renders vs Bedroom Photos: What to Choose for Promoting Your Furniture
Effective promo campaigns for bedroom furniture require lots of product pictures. After all, different marketing channels need diverse imagery — images of all product designs on a monochrome background and cozy room sets, close-upviews and group shots, etc.
- CGI Services
3D Modeling Technology: 3 Innovative Solutions It Provides for Product Promotion
Last year, due to the pandemic and stay-at-home orders, customers switched toonline shopping thereby increasing the eCommerce competition. Consequently,manufacturers and retailers have started to invest bigger budgets in advertisingto reach a wider audience and sell more. And since effective promo requiresplenty of images, most brands opt for 3D modeling technology to […]
- CGI Services
How to Empower an in-House CGI Team with an Outsourcing 3D Rendering Service Provider
Some furniture manufacturers choose to outsource 3D visualization, while othersemploy in-house CGI teams. The latter often consider an outsourcing 3D renderingservice provider as nothing more than direct competition. But it couldn’t befurther from the truth. In fact, remote CGI studios are trustworthy allies toin-house specialists.
- CGI Services
Holiday Marketing Ideas: How to Use Themed Product 3d Renders
Due to the COVID-19 pandemic, the customer’s behavior and demands have changedso much that marketers can’t predict how sales will go in the holiday season of2021. For example, last year, people stopped buying gift cards for entertainmentand focused on purchasing home products instead. So to gain the upper hand inthe competition […]
- CGI Services
3D Kitchen Rendering: How to Use It for Selling Kitchen Furniture and Fixtures
Many manufacturers and retailers have switched to eCommerce, thereby making the shopping process both easier and a bit trickier at the same time. When buying kitchen furniture online, customers can’t touch the surfaces and open eachcabinet to explore the design and functionality as they would normally do in a brick-and-mortar store. To compensate for […]
- CGI Services
AR 3D Models: How 3D Artists Create 3D Models for AR Apps
According to the latest ecommerce statistics, 71% of buyers say that they wouldbuy more if provided with the AR option. It comes as no surprise since ARtechnology brings consumers closer to the experience of real shopping andbeyond. With augmented reality, they can actually try on a product before makinga purchase. And […]
- CGI Services
Interactive 3d Configurator: How It Helps Increase Furniture Sales
An interactive 3D configurator is a cutting-edge CG solution that allows buyersto customize goods according to their tastes in real time. Based on thestatistics, 80% of consumers are willing to make a purchase when sellers providethem with personalized shopping.
- CGI News
AR for Ecommerce: How It Helps Online Businesses During Lockdown
We have been living in the world of lockdowns and restrictions for over a year now. Brick-and-mortar stores are still closed in many countries, so manufacturers and marketers are struggling to boost their sales using ecommerce platforms. However, advanced brands have already worked out a way to recreate the offline shopping experience with AR for […]
- 3D Visualization Process
How to Get up to Speed on a Project: 7 Tips for Accelerating the Product Rendering Process
Collaboration with an outsource 3D rendering company seems like a complicatedprocess since communication and monitoring happen differently than mostmanufacturers and marketers are used to. But once you understand how CGI studioswork remotely, you will discover several ways to accelerate such a project.
- CGI News
How to Prepare for a Trade Show: 5 Secrets of Success at Furniture Fairs
According to the IBIS World Market Research Report, in 2019 Trade Show andConference Planning Industry had a revenue of 16B in total. Participation intrade shows is an integral part of a common marketing strategy wheeled out bycompanies. They are designed to help manufacturers promote the latest products and network with other companies, customers, […]
- 3D Visualization Process
How to Speed up a Project Using a Product Rendering Brief
When collaborating with an outsource CG studio, manufacturers and marketers wantto make this process hassle-free and find out how to speed up a project. Sincethere are so many people involved in the remote working process, it may seemthat implementing such tasks will take ages. However, there are ways toeffectively accelerate productivity […]
- 3D Visualization Process
360° Product Video 5 Benefits for Ecommerce Business
Due to the ever-increasing transition of all brands to eCommerce, manufacturers and marketers have to constantly improve the digital presentation of their products. To attract modern buyers, you can’t use only static photos and hope they will be enough to answer all the customer’s questions. Even if online prospects are not able to touch and try goods, theу still want to examine all their sides, textures and details before the purchase. Therefore, they expect sellers to complement listing pages with an informative product video.
- CGI Terminology
3D File Format for Furniture CGI: 10 Most Popular Options for Different Software
The main problem that manufacturers and marketers face when ordering 3D modelsfrom a 3D modeling company is that they don’t know exactly what 3D file formatthey need. Studio managers, in turn, must set a clear task for CG artists. Thus,lack of information inevitably leads to communication problems and projectdelays.
- Benefits of Product CGI
Post-Purchase Marketing: 5 Ways to Incorporate Product Rendering in It
Furniture brands invest an enormous amount of money in ads to drive prospects totheir website and turn them into buyers. But often, marketers and manufacturers get so concentrated on managing the purchase process that it takes all their finances and efforts. As a result, they have no resources whatsoever to improve their post-purchase marketing.
- CGI Services
3D Virtual Photography: 5 Reasons to Try It for Your Products
Have you ever wondered why fewer and fewer marketers are choosing traditionalphotography for their product images these days? The thing is, it is a ratherexpensive and effort-consuming process. First, marketers need to order productprototypes of all designs and transport them to the studio. Then, they set upthe scene and keep changing […]
- CGI Services
3D Max Retopology: What You Need to Know About It
Many furniture manufacturers use CAD product models in their pipeline. Andoftentimes, they believe the same 3D objects can be used for photorealisticvisualization. But while CAD files do make good references, they cannot be usedfor 3D rendering as they are. Because they are not fully compatible with 3d Max— professional computer graphics […]
- CGI Services
Product Videos: 7 Types of 3D Animation that Can Drive Sales
When it comes to allocating the budget on video advertising, 3D animation couldbe a more beneficial option than traditional product videos. See for yourself,with CGI, you don’t need to use actual locations, build filming settings, rentexpensive equipment, and hire a large crew. Top-quality 3D animation can be donein a 3D rendering […]
- CGI News
Inspiration for Furniture Design Images: Top-10 Online Platforms
The internet is full of content that manufacturers and marketers can use as anendless source of inspiration for furniture design images and product marketingpresentations. There are myriads of blogs on design and interiors, as well asdigital magazines, social media, etc. Any of these platforms can bring you tonsof inspiration, you just […]
- CGI Services
Lifestyle Background: 5-Step Guide to Choosing a 3D Scene From the Cgifurnitre Library
One of the biggest advantages of CGI is cost-efficiency. With 3D technology,marketers can get stunning room sets without extra expenses and effort. They nolonger need to buy decor for lifestyle background, build a scene, or pay fees toa photographer and stylists. One can simply send product photos, 2D drawings,and references to […]
- CGI Services
3D Product Render: 7 Types of Lighting for Outdoor Lifestyle Cg Images
Experienced marketers know how troublesome and complicated outdoor photosets canbe. First and foremost, they depend on the weather, which is constantly changingand never works the way we expect. As a result, all the preparations can go towaste in a few seconds. That’s why some marketers order 3D product renders fortheir catalogs […]
- CGI Services
3D Product Video: 7 Bulletproof Ways to Use It for Ecommerce Marketing
In recent years, we have seen 3D product video gradually replacing traditional video advertising in eCommerce. It’s no wonder since the latter is more pricey and time-consuming. See for yourself — marketers have to hire a director and crew, rent a studio and equipment, build a filming set, etc. In turn, when choosing 3D animation, […]
- CGI Services
3D Product Modeling and Rendering: How They've Changed Furniture Marketing
Marketers have always needed quality visual content for furniture marketing and promo. However effective promo campaigns require lots of different types of images. In the past, to get those, furniture brands went for product photography. But in today’s climate, it seems to be a much too expensive andoutdated way to get pictures with all […]
- 3D Software
Rendering in 3ds Max: v-Ray vs Corona Renderer
The modern software market offers many plugins for rendering in 3ds Max. Amongst them, V-Ray and Corona Renderer are the most common CG tools. Surely, they differ in price and both have their pros and cons. But what all furnituremanufacturers are interested in is how much they differ in quality. That is why when […]
Answers to common questions
Resolving your questions before we begin
What industries do you work with?
What is product rendering, and how does it work?
How do I start a 3D rendering or animation project with you?
Will I be able to preview and approve drafts before final delivery?
Can I request revisions during the project?
Can you match my brand’s lighting, style, and mood in the renders?

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