Using motion solutions for e-commerce creates eye-catching listings that stand out from competitors relying on static images. Today’s buyers are harder to impress, and gaining their trust through photos alone is a challenge. Simply viewing a product from a few angles often isn’t enough to make a confident purchase decision. However, when customers can interact with a product in 360°, they engage on a deeper emotional level, fostering greater trust in both the product and the seller.
The e-commerce market is overflowed with standard ads that constantly push us to buy more stuff. However, only a truly outside-the-box solution can win the client in this tough competition. So how exactly can a 360° view of a product made by a 3D rendering company help retailers and manufacturers to sell more? Here’s the essential information about this interactive tool!
1. What is a 360-degree Product View?
A 360-degree product view is an interactive 3D representation that allows customers to rotate, zoom, and examine a product from every angle by clicking on it. This feature bridges the gap between online and in-store shopping experiences by giving customers a more immersive way to explore products before purchasing. Seeing an item all-around helps shoppers make informed decisions, ultimately increasing engagement, reducing return rates, and boosting sales. This option is a must for demonstrating the details of the items, such as sculptural elements, or upholstered furniture, as well as for unique design objects.
2. Why 360° Product Views are Essential for E-Commerce?
With online shopping, customers can’t physically touch or examine products the way they would in a store. A 360 product view compensates for this by offering a dynamic, interactive way to inspect details, giving buyers confidence in their purchases. Here are the key advantages of a product 360° view.
- Simulates in-store experience: 360° views let customers explore products from every angle, offering a more lifelike shopping experience.
- Builds trust and engagement: Shoppers spend more time on pages and feel confident when they can inspect the entire product themselves.
- Lowers return rates: Clear, interactive visuals help set accurate expectations.
- Boosts conversions: Seeing the full product increases confidence and encourages purchase decisions.
- Stands out from competitors: While most use static photos, 360° views grab attention and make listings more memorable.
- Ensures better product quality evaluation: Customers can zoom in and inspect materials, seams, and details from every angle.
As e-commerce continues to evolve, interactive visuals like a 360-degree view for a product is becoming a standard rather than a luxury. They offer brands a way to stand out, build trust, and provide a more satisfying shopping experience that mimics real-life retail.
3. What are the Types of 360° Product Views?
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Product 360° views can be categorized in two key ways. First, by the number of frames, which determines how smooth the rotation appears. Second, by the format, which affects how the interactive experience is displayed across different platforms. Both factors play a crucial role in creating engaging and seamless product visualizations.
Frame-Based 360° Views
These 360° views are created using images captured from different angles and then looped into an interactive carousel. The number of frames determines the smoothness of rotation:
- 16-frame sequence: Uses 16 images on a monochrome background, allowing users to rotate the product from left to right.
- 30-frame sequence: Uses 30 images, providing a smoother rotation effect.
- 60-frame sequence: Uses 60 images, creating an ultra-smooth and seamless product rotation.
Each option offers a different level of detail and interactivity, with higher frame counts delivering a more fluid experience.
Format-Based 360° Views
For a more advanced and realistic representation, 360 product photography can also be rendered in several formats. These provide even more interactivity and customization:
- Rotating 3D View: Allows users to rotate a 3D model in a full circle.
- Multi-Row 3D View: Built with 7 rows of 36 renders each, enabling movement in all directions.
- Immersive 3D View: Uses a series of images to showcase a product in different configurations, allowing customers to interact with variations such as colors, materials, and styles.
360° View Panorama
In addition, there is another impressive solution — a 360° view panorama. This imagery is closer to animation because it shows the product in action. For example, by manipulating with a product 360 view model, customers can see how drawers of the chest can open or how effective kitchen cabinets are in terms of storage functions. Using this interactive 360° product CGI, buyers are able to evaluate the capacity of the cabinets and the amount of usable space in the furniture.
As you can see, there are several ways a brand can use product 360° views to demonstrate their goods.
4. What are the Best Backgrounds for 360° Product Views?
The key point of 360° product views is to focus on the product from different angles and to exclude the influence of surrounding objects on the main item. That’s why the most popular backgrounds are neutral.
- white;
- off-white;
- transparent;
- grey;
- nude.
With 3D rendering, specialists can change a background in mere seconds using the same 3D model of the product.
5. Bonus Marketing Content from Product 360 View
To create one product 360 view, 3D artists take about 36 images of an object on the white background. Therefore, besides this motion tool, marketers can also get a bunch of extra pictures for multiple purposes — catalogs, product pages, social media, online and offline ads. So why order product pics separately when you get them as a bonus to a 360° view?
And these 36 renders have so many usages too! For e-commerce platforms, marketers can upload more additional angles to the listing or set the new profile picture of the product. As for social networks, those images can be used for GIFs, Facebook and Instagram posts and stories, and so on. To make it more engaging for followers, marketers can play with backgrounds, add witty captions and fun emojis.
Product 360 View vs. Static Product Images
Pictures show the product only from one given angle. Therefore, to demonstrate all its best features, a marketer has to order images from as many angles as possible. However, even if a manufacturer provides several images for the catalog or listing, buyers won't see all the sides of the product anyway.
A simple image of the product doesn't give online shoppers any interactivity. For customers, it's just another picture, so it is hard for them to imagine this object as a real thing. Moreover, due to the limited number of angles, buyers don't have a complete understanding of the product features and capacities.
On the other hand, if you provide them with a product 360 view, it will capture their attention and help the product stand out from the competition. The fact that customers can "touch" and rotate the goods themselves makes them more trusted in the product, therefore in the brand.
A 360° product view offers significant benefits for all parties involved in online commerce. It allows buyers to interactively rotate and inspect the product, mimicking the in-store shopping experience and enabling more informed purchase decisions. For manufacturers and retailers, 360° visuals not only boost website conversions and improve Google rankings but also help brands stand out in a competitive market, offering a more engaging and immersive shopping experience. The whole experience gets closer to shopping in a brick-and-mortar store — the main difference being that customers can do it from home while sitting on their favorite couch.
Want to present your goods in all their glory? Choose our product modeling services and get a 360° view of a product that will make your furniture collections shine like nothing else!