In recent years, we have witnessed how already fierce competition among brands has got even more savage. Manufacturers and sellers are trying to get ahead of each other with their aggressive marketing campaigns and outstanding promo visuals. And looking closely at competitor ads, you can tell that the secret of their fast marketing improvement lies in choosing 3D modeling for businesses over photography.
Of course, making an awe-inspiring promo with photos requires a large budget and several weeks on preparing and doing photo sessions. For starters, marketers have to order prototypes for each design option and transport them to the studio. Then, stylists build actual settings and a photographer takes pictures of all objects one by one.
Surely, not all businesses can handle these costs. But can CG imagery from a 3D rendering studio solve this problem?
Let’s take a closer look at why brands need 3D modeling for businesses and learn 5 ways to use CGI for goods promo.
#1. Provide Top-Notch 3D Images for All Design Options
When preparing product catalogs, marketers need photos of all designs for each item. Of course, this means a lot of pictures, hence, a huge effort from stylists and a photographer.
However, using 3D modeling for businesses, a brand can save its budget. For example, CG artists can create one 3D model and change their textures and colors within seconds to make as many renders as needed. Therefore, with 3D modeling, making visual content is simple and fast – just a couple of clicks — and photos of all designs for the catalog are ready!
#2. Show Your Product in Jaw-Dropping 3D Lifestyles
For furniture businesses, 3D lifestyles are a core marketing asset. They show how products work in a realistic setting and support a lifestyle narrative while giving customers clear choices across styles and combinations. With 3D modeling for businesses, building these roomsets becomes faster and far more flexible. Once the product is modeled, CG artists can place it into almost any interior style, adjust the color palette, and refine the 3D scene to match the brand’s look. Since every object in a setup can be moved, replaced, or restyled, one base scene can support multiple roomset variations.
Many 3D studios also keep a library of ready-made lifestyle scenes sorted by style. This way, they can quickly choose a matching roomset and place the product into it. To make the setup look consistent, the team can fine-tune the lifestyle by adding or removing decor, shifting the color palette, and swapping textures. As a result, the scene supports the hero item.
#3. Get Product Photos on a White Background With No Effort
Any businesses, especially furniture ones, need pictures on a white background for their catalogs and E-commerce platforms. Usually, such a photo serves as a standard preview picture, thus, it’s simply essential for any brand for being presented in e-shops.
However, in this case, choosing old-school photography may not be as effective as 3D modeling for businesses. With photo sessions, there is a lot of fuss and unexpected expenses like extending time in the studio or reshooting.
In turn, by ordering CGI, marketers and 3D product animation agencies don’t have to spend budgets on a photo studio and backdrops. CG artists simply don’t need any of that stuff. Moreover, if having a full brief from the client, they can create a 3D model and render it on the white background in no time.
#4. Use a 360° View to Showcase Your Goods from Any Angle
A 360 ° view quickly became a popular tool for product presentation. Of course, buyers like interactive solutions that allow you to rotate the object as you want and zoom in and out to examine it in detail.
Surely, you can create such a CG solution with traditional photography. But can you imagine how long it would take to shoot 36 pictures of the item? Naturally, the price depends on turnaround time, so you do the math. Consider this — with 3D modeling for businesses, you get a top-notch 360 ° spin in just one working day!
As for business usage, a 360 spin product photography can be easily integrated into any online E-commerce platform. With such a 3D modeling tool, your listings will stand out from the other competitors’ offers at once.
5. Utilize 3D Models to Create Photoreal Product Animation
As this statistic shows, 68% of people like to learn about a new product from a video. These buyers prefer watching promo videos instead of static adverts. They might also enjoy such videos as the story of the brand, the process of goods creation, step-by-step assembly instructions, etc.
To create such an animation for any business, CG artists need a quality 3D model. Therefore, no matter if you already have one or not, make inquiries on their options for 3D modeling for businesses.
Well-reputed CG studios can make top-notch 3D animations from scratch. They start with building a 3D model based on your brief, then select a 3D scene and animate the video according to your script. This includes camera movements, lighting changes, visual effects, editing, voiceover or BGM and so on.
6. Scale Social Media Content Production With 3D Assets
3D modeling for businesses helps brands keep a steady flow of social media visuals. Once the 3D models for products are done, new content is quick to produce. Colors can be updated, new angles rendered, and backgrounds swapped without planning another shoot.
These 3D assets also make seasonal and campaign content easier to build. The same 3D models can be placed into fresh scenes with themed props, short copy, or simple graphic elements. Existing renders can also be reused for GIFs, collages, and other formats that work well in a fast-moving feed.
A clean, reusable 3D model can support multi-format content across platforms. The same scene can be rendered in different resolutions and layouts without rebuilding anything. The key is defining the channel specs upfront, including aspect ratio, file type, and safe zones for text.
7. Use 3D Modeling for Print-Ready Ads and Marketing Collateral
3D modeling for businesses delivers print-ready product visuals with reliable quality. When 3D models are built by professionals, they can be rendered in high resolution and look photorealistic in any format. This makes them a reliable option for brochures, catalogs, and other marketing collateral.
The same 3D rendering can also scale for large advertising placements. A single visual can work for a small booklet and a full-size billboard without pixelation or quality loss. This helps marketing teams reuse assets across print channels while keeping production efficient.
3D modeling for businesses provides manufacturers and retailers with literally any type of promo content – from product photos on a white background and lifestyle for catalogs to an interactive 360 ° view and 3D animation. On top of that, CG imagery doesn’t require any prototyping and actual photo sessions, hence, saves a brand a great deal of money.
Want to have a variety of visuals for your marketing and promo strategies? Reach to us for 3D modeling services and you will get photorealistic CG visuals for both static and motion solutions!