When it comes to furniture marketing, lifestyle images are a powerful and almost universal tool. Whether it’s a portfolio, social media, or printed materials, they make your furniture shine. Creating a compelling product background is crucial to attract potential buyers and showcase the unique features of your pieces. A well-crafted background not only highlights the design and functionality of the product but also creates an emotional connection with the audience.
But, as with any other tool, lifestyles have to be wielded wisely. Make the background too cluttered, and it will distract from the product itself. Make it too sterile, and the whole image falls flat. So, what to include in a product background when you’re marketing furniture?
As a 3D rendering company, we have years of experience under our belt. Our specialists always make sure to hit that sweet spot when a background makes the product shine without feeling overwhelming. So, let’s dive in to discover what to include in it!
#1. Engaging storytelling
People love stories, they are hard-wired in us, and any good marketing makes active use of them. It is true even if the story is told in a single picture. When it comes to product background for furniture lifestyles, our 3D artists start with a story as well. It might include the inspiration behind the product design, its creators, and the envisioned life it complements. Engaging storytelling helps customers connect with the product on a deeper level, making them more likely to relate to the piece and want it for themselves.
#2. Functional features
Moving forward, our artists include the essential functional attributes of the product. They shine a spotlight on its noteworthy elements. They might include clever or innovative storage mechanisms, ergonomic construction, or versatile functionalities. In some sense, this is also part of the storytelling: 3D artists highlight how a specific piece can cater to distinct lifestyles.
For instance, a young professional renting a small flat and often moving is bound to recognize how their needs are met with a convertible armchair that saves space and is easy to transport. Including functional features enhances the pragmatic worth conveyed through the product background.
#3. The quality of the materials
Materials are another crucial aspect of what to include in a product background. High-quality materials form the foundation of the product’s construction. There are several aspects a consumer is likely to look for such as durability, sustainability, and aesthetic appeal. The furniture is bought to last, so 3D modeling artists should emphasize through the materials that a specific piece, whether it’s a wooden table or a soft sofa, will serve their new owner for a long long time.
Colors, textures, and general appeal of the material often sway the potential buyer’s opinion when it comes to similar models, so the artist definitely should include these various options.
This comprehensive exploration of material quality serves to foster a heightened level of trust and confidence among potential buyers. As they appreciate the durability, sustainability, and aesthetic value inherent in the materials, they feel that they can make informed decisions, appreciating the product’s enduring excellence and how, if included in their living space, they will boost it.
#4. Design aesthetics
Aesthetics is one of the first things on the list of what to include in a product background. Buying furniture often equals creating a home and making yourself comfortable in a space, so aesthetics are just as important to include as practicality. So, our 3D artists delve into the distinctive design elements that distinguish this piece from the others. They meticulously detail how various elements come together to create a visual language that speaks of modernity, timelessness, or an engaging blend of styles, depending on the specific aesthetic direction chosen.
By including and zooming in on these design choices, our artists bring to light the meticulous craftsmanship that defines the product’s personality. Whether it’s the sleek lines and innovative silhouettes of a modern aesthetic, the enduring elegance of classic motifs, or the captivating fusion of eclectic styles, our designers elucidate how each choice resonates with certain furniture lifestyles.
#5. Customization options
Another vital thing to consider when you think about what to include in a product background is customization options. This may encompass a range of choices, including selecting from various fabric options, color palettes, or even modular configurations, if applicable.
3D artists include these personalization possibilities to emphasize the flexibility inherent in the design. This adaptability allows customers to infuse their unique personality and preferences into the piece. With customization, the product becomes more than just an object; it evolves into a canvas for self-expression.
#6. Sustainability and eco-friendly practices
In an era where conscious consumption is gaining prominence, the product’s alignment with sustainability principles serves as a significant selling point. It resonates with consumers who seek not only style and functionality but also products that reflect their values.
So, our artists include and emphasize the use of renewable materials, minimal waste generation, and reduced carbon footprint achieved through eco-friendly manufacturing practices. By highlighting these efforts, 3D artists help potential buyers recognize the brand’s dedication to making a positive impact on the environment.
#7. Lifestyle elements
When artists include lifestyle imagery in a product background, they allow potential customers to visualize how the product resonates with their unique lifestyles. This approach induces a sense of want and excitement. It solidifies the potential buyer’s connection with the piece and emphasizes its potential to elevate their living spaces. Whether it’s a cozy reading nook, a vibrant living room, or a serene bedroom, the imagery captures the essence of these spaces, making the product more relatable and desirable.
A well-crafted product background is an invaluable tool for marketing furniture lifestyles effectively. By incorporating these tips, brands can create compelling narratives that not only showcase the product’s features but also inspire customers to embrace a lifestyle that resonates with their designs.
Now you know what to include in a product background. Looking for 3D rendering services to do just that and make sure your products shine on all marketing materials? Look no further, drop us a line to get high-quality imagery without breaking the bank!