What Is Product Lifestyle
7 Features Of These CG Images
Competition between brands is getting stronger and fiercer with each day. You can see how manufacturers struggle to stay on faster-stronger-higher mode and stand out of the crowd with their catalogs, e-commerce listings, crazy ads and intense SM marketing. Naturally, manufacturers and marketers became picky about promo visuals — they want super photorealistic product imagery that has a certain vibe and resonates with the target audience at once.
In today’s reality, traditional photography is not an option – it’s expensive and time-consuming, especially, if there are many positions in a catalog. Marketers understand that while they are making prototypes and arranging photoshoots, their competitors already sell products. Therefore, ordering 3D visualization from a 3D rendering company could be the fastest and budget-saving option.
So what is product lifestyle and what opportunities for your business it brings? Let’s take a look at the 7 key features of 3D lifestyle.
#1. Product Lifestyle Displays Goods in the Complimenting Environment
First and foremost, a 3D lifestyle shows the product in a certain environment. These could be home and public interiors or outdoor spaces, depending on the type of product and the task. For example, to point out that the object is versatile, CG artists can create several interiors to display it in different scenarios. This approach works perfectly for minimalistic furniture like a table that can be effectively used both as a dining table and a desk for a home study or office.
Professional CG artists have their library of ready-made 3D scenes, so they can choose one or select several roomsets that compliment the product the most. For instance, CGIFURNITURE has more than 6500 ready scenes and each one of them can be customized to celebrate the product and show it in all its glory.
#2. Lifestyles Are Easy to Customize by Color and Style
Some marketers may be concerned that their roomset won’t look authentic with ready-to-use 3D scenes. Therefore, they would like to know what is product lifestyle in terms of customization.
Don’t worry, every roomset can be easily modified by style and color because it’s based on 3D modeling. Even when 3D artists use ready-made 3D scenes, they can adjust them specifically for a certain product. For example, they are able to mute the color palette of the room to make a bright object shine. Or they can show the same item in different interior styles to prove it’s universal and works in any interior.
#3. Product Lifestyles Convey Mood and Ambiance
What is product lifestyle if not a perfect transmitter of emotions and mood, right? Because it’s a realistic scene with thought-out light, balanced color palette and plenty of nice details, it creates a certain ambiance and a strong visual message. Therefore, a professionally done lifestyle can sell a product without additional slogans and witty copywriting.
Just select what kind of emotions you’d like to evoke in your customers – calmness, serenity, warmth, or, on the contrary, energy, joy or boldness. Then, you simply provide a CG studio with mood boards and suggestions on the desired effect. In turn, 3D artists will combine their skills in design and composition to create awe-inspiring lifestyle rendering tailored to your audience’s taste.
#4. Lifestyles’ Composition Allows a Product to Shine
Although there are many objects in the roomset, the customer’s attention should always be focused on the main product. That’s why 3D artists build a composition in such a way that accompanying items don’t distract customers from the main object but add style to the scene at the same time.
Therefore, to highlight a product, CG artists choose the right angles, use color accents and arrange the furniture according to certain composition rules. Thus, the object remains surrounded by other items but all the buyers’ attention goes immediately to it regardless.
There’s also a popular visual technique called “hero shot” that works for any type of product. A hero shot focuses all the viewers’ attention on goods with the help of smart framing, lighting and striking placement. In the end, a hero shot perfectly transmits the brand’s message and sells products without any text to it.
#5. Product 3D Scene Provides Multiple Lighting Schemes
While creating product lifestyles in 3D software, CG artists are able to open their imagination and play with lighting settings to get the most out renders. For example, they can create different lighting schemes for the same 3D scene to enhance some aspects like spaciousness and color or completely change the mood.
This feature works perfectly for bedroom furniture promo when the evening light conveys comfort and serenity of the room and makes it a perfect place for meditation and sound sleeping. But once you display the same lifestyle scene in the daylight, the morning sun transforms it into a cheerful and energizing space. Which, of course, is exactly the kind of a bedroom everyone wants to wake up in.
Also, trying multiple lighting settings in 3D soft doesn’t mean creating the whole scene from scratch. 3D artists can simply add or remove a few light sources and adjust them in a few minutes. So what is product lifestyle if not a presentation magic wand and a budget-savior at the same time?
#6. Product Lifestyle is a Foundation of Effective Cross-Selling
Once we revealed all the presentation features of a roomset, let’s learn what is a product lifestyle contribution to marketing and sales? Such 3D visualization works perfectly for advanced sales techniques like cross-selling. Since there are many items in the lifestyle and they look equally great, one picture can sell more than just a single product.
For example, if a stunning lifestyle displays the entire soft furniture collection, shoppers are keener to buy not just one sofa, but also matching chairs and related decor. Therefore, while a 3D lifestyle represents a more holistic vision than a white background photo of a single-standing item, it also helps manufacturers to sell more.
#7. Product Lifestyle is Versatile and Multipurpose
What is product lifestyle in terms of usage and how multipurpose it is? Well, a 3D roomset is a truly universal type of imagery — first, it works for both print and online catalogs. It also looks great for outdoor advertising and printing collateral materials like brochures, banners, business cards, etc. Moreover, lifestyles make great content for social networks with a strong visual aspect, such as Instagram and Pinterest.
On top of that, 3D rendering is a flexible and reusable option that could be easily tailored for motion solutions. Modern e-commerce vastly grows and uses new sales tools like shopping VR and AR apps and 3D configurators. These new solutions require lots of highly-photorealistic product lifestyles made in different colors and styles so buyers could customize their purchases. Having quality static 3D rendering at hand, CG artists can easily create any type of motion imagery out of it including VR and AR visuals and product animation.
When a manufacturer asks “What is product lifestyle and why do I need it?” they actually know the answer. They want roomsets to display the object as an organic part of a customers’ home and lifestyle. They need imagery that clicks immediately with the target audience and this is exactly the way CG visualizations showcase the goods — with dynamics and authenticity.
Need mind-blowing product renders? Contact us for 3D rendering services, and we will create unique visualizations loaded with emotions!