Product Images for Amazon
How to Get the Ones that Sell
Product images for Amazon are the golden standard of ecommerce visuals that follow specific guidelines. Such pictures can be created even at home with smartphone camera, but what if your design exists only on paper or you just want to test the market before starting production? This is where ordering high-quality CGI from a product rendering company is your best solution.
Naturally, 3D renders of goods must conform to standards of product images for Amazon. First of all, it has to be either a photograph or a photorealistic rendition of intended merchandise, with a fairly high resolution, no less than 1000 pixels in height and width. It has to have a clear title, identifying the item. As for the image itself, the product must be shown completely, in focus, professionally lit. No confusing additional objects, text, side graphics or inset imagery are allowed.
Additional pictures must pertain to the merchandise, with detailed backgrounds and environments to showcase functionality or potential placement of the item, and additional text and imagery are allowed.
Beginnings: The task
Our clientele primarily consists of manufacturers that used to prefer photography for product visualization. However, when they have learned of 3D rendering and its potential, they’ve decided to try it. In this particular case, our client thought that a professional photoshoot would be too expensive. Their idea was to show their product, a firearm storage magnet within a convincing environment – a car, and showcase how it can be used, holding a pistol. This would prove too much for an affordable set, and so our client has opted for CGI to get high-quality and atmospheric product images for Amazon – visuals that sell.
Our goal was to both showcase the merchandise in best way possible and to show how it can benefit potential customers. Now, let us show you how we have managed to fulfill the requirements of product images for Amazon and create enticing marketing materials. Let’s examine each stage of creating photorealistic 3D product renders for Amazon.
Stage 1: Creating The 3D Model
The work on both 3D silo and lifestyle images starts with creating a 3D model of the merchandise. To speed up product shot project workflow, our client has provided accurate references, easing work of 3D artists. Our specialists have carefully recreated the design, leaving no details unchecked. Everything looks new and sleek, the metallic texture is natural. As a result, these product images for Amazon are indistinguishable from real-life photographs – it feels like you can touch the magnet!
Stage 2: Creating Silo Product Images For Amazon
Next step of the process is creating silo pictures, the bread-and-butter of the marketing materials. Making white background product images for Amazon may seem like an easy task, but there is more to it. Lighting, to be specific. To achieve the best result, light sources should be carefully placed, after which 3D artists meticulously edit shadows and reflections. Finally, a few POV shots are rendered, to showcase the best parts of the product.
Stage 3: Creating Complementary Lifestyles
Now, as Amazon requirements are fulfilled, the team of 3D artists moves on to create additional pictures – lifestyles, to cement the marketing effect of the product. So, our 3D artists have placed the handgun magnet in the appropriate environment – a car interior. After that, they have added a person, demonstrating one potential way to use the item. All these images are designed to attract customers by making them associate with the environment and uses that were showcased.
And there you have it – this is how CG product images for Amazon, as well as other ecommerce platforms, are created. We are proud to say that our clients appreciated both the photorealistic quality and the ease of the process. Do you want your product images for Amazon look just as gorgeous as professional photoshoots? Contact CGIFURNITURE for high-quality product rendering services. We’ll create the most enticing marketing materials that will sell the item!