Product 3D Visualization

Reasons To Use It In Promo Campaigns

In the domain of furniture production and sales, a compelling visual content introducing the goods is king. First of all, it’s simply because the human brain processes images 60 000 times faster than text. Luckily, nowadays, there’s a product 3D visualization. More and more marketers turn to a 3D rendering company to get appealing visuals of their goods. Unlike their counterpart, an old-school, traditional imagery, these ones come with lots of benefits for the furniture industry. 

First, it’s high-quality, way more affordable to the manufacturers, and multipurpose. Second, it’s conceptual, meaning the product’s value can be conveyed through multiple design scenes highlighting its selling points. Marketers use such product visualization to drive more traffic and engagement through websites and social channels. Promotion campaigns also benefit from the technology drastically. And here’s why.

#1. Product 3D Visualization Provides Necessary Context3D visuals of the goods: Enhance context

Ever heard about context marketing? It’s a part of content one, suggesting marketers provide the right people with the right content at the right time. Or, in other words, using the known information about the prospects to deliver supremely targeted, relevant, and customized marketing. And product 3D visualization serves it ideally. 

It allows creating visuals that are targeted at people’s needs. For example, 3D renders of luxury furnishings showcased in a relevant interior design might be directly aligned with the interests of premium buyers. Or, a nice marble sink will be a great addition to the kitchen’s cabinetry purchased by following an email ad. 

#2. 360-Degree Product View Brings In Incredible Engaging Experience

Digital presentation of furniture: Use of 360 product view

A product 3D visualization includes an outstanding 360-degree product view that is a real find for online retailers. It allows examining an item through multiple angles against a white background or in the context of full interior design. 

In 2020, the economic impact of virtual and augmented reality is anticipated to get $29.5 billion. Thus, such giant online furniture retailers like Overstock.com has already implemented the technology. Prospects can pick a furniture piece, project it onto a real place in their home, and make different manipulations with it. Therefore, such product views are getting more and more abundant in the industry, and a handful of companies leverage for promos and interactive storytelling. 

#3. Product 3D Visualization Delivers Stunning Social Media Visuals3D presentation of furniture: Social media marketing

At present, 80% of marketers incorporate different kinds of visuals in their social media marketing content. And a 3D product presentation is just perfect for that. Whatever it is – 3D renders, 3D product animation, 360° views – they are super powerful and multipurpose for any type of marketing posts. What does it give?

Marketers have professional and on-brand visuals that add to brand awareness, engage users, and attract customers. Such content has way more chances to go viral than traditional imagery does. By the way, product 3D visualization when used for the website can also be exported to a social media business account.

#4. The Technology Makes Inbound Marketing Successful

Product 3D visualization allows brands to keep up with current marketing trends. One of them is the inbound methodology. It is a way to grow the company’s clientele and following by building solid, long-lasting relationships with customers. There are three ways to do it effectively, such as attraction, engagement, and delight. At all these stages, product 3D visualization is a way to go. 

So, to attract people, marketers can use the technology to provide valuable content that represents the company as a trusted advisor with whom they should engage. For example, a 3D animation is able of showcasing the functionality and usability of the product in the tiniest detail. Engagement means the furniture brand provides that kind of solutions and insights into designing homes that align with people’s struggles. Again, 3D renders work ideally here. Finally, as for delight, the company delivers support to help buyers to get success with their purchase. 

#5. 3D Visual Content Adds To Successful Email Promo Campaigns3D presentation of products: Email marketing

Email is a great medium for sending value-packed content. And a product 3D visualization brings amazing assets to the table. First, any format is mobile-friendly, and the mobile-friendliness of emails is a no-brainer today. Second, as it enables full customization, marketers can use a product 3D rendering effectively in segmented emails. For example, for opt-in emails, this could be a bright product introduction, while for follow-up ones – highly relevant and personalized thanks to 3D renders. 

Download CGIFURNITURE price guide and learn the costs of top-tier 3D visualization projects of different scales!

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A product 3D visualization has the potential of making any promotion campaign a success. It embraces visual content diversity, enhances any textual context, enables incredible customization, and serves ideally social media purposes. Also, it ensures incredible AR and VR experience, which is underway right now and gains the following for the brand quicker than traditional images. In fact, to get competitive assets in the industry, new ways of showcasing the pieces of furniture is a must.

Convinced to use product 3D visualization in your promo campaigns? Pitch our team to get high-quality 3D rendering services right now, and we’ll get back to you to provide the visual content you need to level up your business. 

3D product visualization or 3D product rendering is the process of turning 3D models and scenes into 2D imagery on a computer with the help of 3D software. The result of this process is photorealistic images of products that are indistinguishable from photos. Often used as an alternative to product photography.

A product 3D render is the result of a 3D product visualization process, which comes in the form of 2D imagery. 3D renders are divided into two types — they can be photoreal or feature non-photorealistic elements.

360° product view is a 360-degree spin of a product. In CG, it is made out of 36 renders from different angles and arranged into a loop. As a result, users of eCommerce websites can rotate products with just a few clicks.

3D animation is a photoreal video that shows a product in motion. To create even a short 3D video, it is required to make tens of still product 3D renders first. Then, these images are combined in a particular order to simulate movement. Then, 3D artists set up cameras, lighting, visual and sound effects, etc.

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