How to Use 3D Product Modeling Solutions
for Striking Promo Visuals
Today, we are living in an image-driven world. Consumers rely heavily on visuals when making purchase decisions and few things can add more impact than 3D product visualization. It provides modern marketers with a set of indispensable tools for product promotion and advertising. By providing an immersive experience, 3D product visualization is able to boost sales and enhance brand loyalty.
Innovative 3D product modeling solutions such as 360° product view, 3D configurator, 3D animation, and AR models provide outstanding customer experience and sky-high results for e-store sales conversion rates. In this article, our CGI company discusses some of the best ways to promote products and explains how exactly to utilize the power of 3D technology to create eye-catching visuals for your next marketing campaign.
Interested? Well, let’s get started!
What are 3D Product Modeling Solutions?
3D product modeling solutions are realistic 3D models created from drawings, image references, or real-life objects photography. The objective of such solutions is to show the products’ functions and features to consumers in a much better way than text or simple images. They provide a better understanding of the product features, functionality, and look from all angles. This helps remove any buyer’s doubts when shopping online before they make a purchase decision.
Product 3D modeling is a relatively new technology but it has already proven to be very effective in the e-commerce and retail industries. It’s used for product visualization, presentation, and promotion, including advertising campaigns. 3D modeling is also appreciated by businesses and manufacturers who use it to create prototypes of their products, improve existing ones or design new ones. Used correctly, they will help sell more products while saving money by reducing unnecessary costs associated with photography and video production services.
3D product models are one of the most effective ways to communicate a brand’s value proposition and educate consumers about new products. This is especially true in the online world where consumers have high expectations for product visuals in their shopping experience.
Now, let’s see how you can create outstanding promo visuals with these five 3D product modeling solutions:
#1. Enhance Content for E-Stores and Social Media with Eye-Catching CGI
If you’re a retailer, chances are you’ve heard about the importance of creating content that engages customers and keeps them coming back for more. The problem is that creating engaging content can be challenging — especially when it comes to product images. You might have thousands of products on your website, but only a handful of them will actually make it into your product catalog because they don’t meet your quality standards. That’s where 3D product modeling comes in!
With 3D product modeling solutions, you can create realistic images that show off your products in the best light possible. This gives you more flexibility when it comes to sharing your products across different platforms while ensuring they look great no matter where they appear. This is why it’s so important for companies to start incorporating 3D visualization into their sales funnel right away!
Besides, you should know that 3D product modeling is not just about creating a great-looking visual for marketing purposes. It is an opportunity to enhance content with interactivity and engage users in an e-store, social media, and advertising campaigns. The interactive functions of 3D product modeling solutions will be discussed in the paragraphs below.
#2. Showcase All Angles of the Item with a 360° Product View
Instead of just showing a single angle of your product or uploading too many pictures with different angles, using 3D product modeling solutions gives the full 360° view of it. This not only gives customers an idea of how the product looks but also helps them get a better sense of its size and shape, details and materials.
Moreover, this technology not only strengthens trust in the brand and increases conversions, but it is cost-effective. Instead of having to hire an expensive photographer to shoot multiple photos for you, you can simply order one 3D model that covers all customers’ needs to make a purchase decision.
#3. Provide a 3D Configurator for Shopping Personalization
Customers want to be able to personalize their purchases. They want to choose the color, size, and design of the products that they buy online. If you provide potential buyers with a 3D configurator, they will be involved to interact with a product in order to modify it according to their needs and preferences.
In addition, the chances that they will buy from you will increase, since few competitors have such a widget. At the same time, those who have already implemented the interactive 3D configurator option saw user engagement increase by 66%.
#4. Demonstrate Product Functionality with 3D Animation and Cutaway Views
Animated 3D product modeling solutions can be used to demonstrate the functionality of a product as well as how to use it. Product animation can make products come alive and show how they work, which is crucial for such marketing purposes as informing and educating the target audience.
You can use animations to create tutorials for your customers to explain how to use your products. It’s also a great way to show off the features of products that aren’t immediately visible in still images.
The cutaway view is a type of 3D modeling that creates a cross-section of an object. It can be used to display the internal structure and details of an object, as well as its quality and strength. This is a helpful option for product promo visuals because it allows viewers to see how the product works, what it looks like on the inside, and how it’s made.
#5. Embed Augmented Reality (AR) Models for E-Stores and Shopping Apps
Scan QR code to see this product in augmented reality
Augmented reality (AR) is a technology that superimposes computer-generated images over a user’s view of the real world. You can use AR to bring your products alive and give customers a sneak peek into what they can expect when they purchase your product.
With 3D product modeling solutions, you can embed an AR model into your e-store or shopping app, which allows users to interact with the product in real time. By virtue of AR, users will be able to see how a product looks in their home or office before they buy it. An AR model can help customers visualize how products will fit into their lives and make the decision to purchase easier and with joy.
We are sure that by now you have realized how much of an advantage it is to use 3D product modeling solutions. You can attract more customers, increase sales and become more competitive in the market by adding this technology to your marketing arsenal. It’s time for you to take action! Our company provides 3D modeling services and is ready to create stunning visuals for promotional campaigns. Contact us now or book a demo!