How to Reduce Return Rate
with the Help of CG Imagery
Goods returns are routine but unfortunately inevitable occurrences for eCommerce sellers. A refund entails intense communication with customers, e-platforms, warehouse managers — all at the same time. And since many manufacturers and retailers offer free returns, all logistics costs fall on their shoulders, too. Is there a way to solve this issue? In this article, we want to share effective tips on how to reduce the return rate.
But first, let’s get to the bottom of why people return goods. According to statistics, 20% of buyers do it due to damaged products, 23% get the wrong item. But 22% of the return rate are goods that look different in real life from what they looked like in a listing. And let’s be honest, there is room for improvement here. All sellers have to do is start using top-notch realistic visuals for their product listings.
As a 3D rendering company, we create CG imagery for eCommerce furniture brands all the time. Based on our experience, we can tell which CG tools are best in highlighting furniture features and how they can help decrease the return rate. Here 5 the most effective 3D solutions we recommend trying.
#1. Provide Buyers with a Realistic 360° View of a Product
One of the biggest downsides of online shopping for buyers is the inability to inspect goods before purchasing. A couple of additional photo angles may not be enough to actually understand the design and all the features of the item. If a customer can’t see goods from all angles, they can’t be sure about the purchase. Often, it all ends up with returning the goods and rating them negatively.
So how to reduce the return rate in such cases? The best tip is to give people the opportunity to see an item in 360°. For that, sellers can use an interactive 360° spin model of the furniture piece. With this CG solution, buyers can rotate a model in any direction and examine every inch of it. As a result, a 360° spin can boost people’s confidence in the product and decrease the return rate.
#2. Add HR 3D Renders So that Customers Can Zoom in the Details
Some sellers make the fatal mistake of using too poor-quality images for listings. Therefore, when a potential buyer starts zooming in on a picture to see the details, it all goes pixelated and blurry. In this case, a customer either doesn’t buy a furniture piece or purchases it blindly. The outcome of the last one can be disappointing. A buyer can return an item simply because they will get dissatisfied with it once they have a closer look.
But how to reduce the return rate with quality 3D visualization? It’s as easy as pie — use high-resolution renderings for listings and product pages. HR images can be zoomed in and out without affecting the quality of the picture. With such visuals, buyers get the opportunity to scrutinize a furniture piece and see all stitching, fastenings, and fittings. Therefore, using top-notch CG images for listing is the way to help consumers make well-informed decisions.
#3. Show the Design on the Item’s Inside Using Cut-Out Views
The most challenging thing about online shopping for buyers is to evaluate the quality of a product based on mere visuals. Naturally, it’s impossible to touch or test an item remotely. Because of that, people often get a false impression of the goods, so they return them and even rate products negatively. Therefore, sellers have to figure out how to reduce the return rate by conveying the quality of the piece via images.
One of the best solutions here is to use a cutaway or cut-out view made out of a realistic 3D model. With this CG tool, furniture manufacturers and retailers can show the internal structure of an object without actually dissecting real furnishings. Showing a section view is especially important for upholstered furniture as it demonstrates all the layers of materials, a frame and springs. Cut-out views are self-explanatory, so they eliminate all the doubts about the quality of a piece, hence, significantly reduce the number of returns.
#4. Use 3D Videos to Demonstrate Furniture in Action
Another tip on how to reduce the return rate with CGI is to bring goods to life using 3D animation. A CG video shows them in a real environment with beautiful camera spans and close-up views. Watching a realistic 3D product animation, consumers are able to see the real proportions of the item. Brands can also use demo and feature 3D animation to talk buyers through all the advantages of an item and the options it brings.
Another effective tool is a how-to and assembly CG video that demonstrates how a furniture piece is assembled/disassembled. Watching 3D animation is like seeing goods in the brick-and-mortar store — one can figure out how drawers open and close, how the couch folds/unfolds, etc. By putting goods in a context and showing every detail of the design, sellers not only reduce the return rate but also boost customer engagement.
#5. Order Life-Like AR Models for Shopping Applications
The point of using AR apps for eCommerce is to not recreate the experience of real shopping but to revolutionize the very concept of buying furniture online. AR provides consumers with a unique opportunity to try on pieces in their homes before purchase. Consumers simply pick goods from the catalog, point their devices onto any area of their room and the object appears on the screen. This technology has a massive effect on customers. Shopify statistics claim that AR and 3D solutions reduce returns by 5%, increase add-to-cart conversion by 3%, and order conversion by 40%.
How to reduce the return rate with augmented reality, and what type of 3D models do brands need for AR apps? Applications require life-like product 3D models specifically optimized for smartphones and tablets. Those must be low-resolution 3D items that don’t take many engine resources to render but still look 100% realistic. To achieve that, CG artists take ready HR 3D models and retopologize them or create low-resolution ones from scratch.
So how to reduce the return rate with CG imagery? First, use HR 3D renderings that don’t lose quality when zooming in. Second, accentuate goods’ design with cut-away views and demonstrate all its benefits using photorealistic 3D animation. Then, provide customers with an interactive shopping experience such as 360° spins and 3D modeling for AR apps.
Ready to get first-class eCommerce visuals for your business? With our 3D rendering services, you can get CGI that will make your products shine and reduce the chances of goods returning!