Digital Rendering for Furniture

5 Surefire Ways to Outshine the Competitors

Digital rendering for furniture is an innovative marketing technique that is conquering the online world at the speed of light. Why is it in such high demand nowadays? Well, it is the technique that can easily take your business as well as income to the new level while leaving all the other furniture retailers behind. That is the set of advantages that would attract anyone’s attention, wouldn’t it? 

The modern world is centered around online activities more than anything else. That is why so many businesses choose to take their services online to attract more customers. All this brings in the need to present the products on offer in their digital variations. That’s when 3D renders come into play. They are aimed at creating the impression that you are observing the item in real life rather than looking at a high-quality picture. 

Digital rendering offers customers an image of a bed or a table so precise that it seems they can reach out their hand and touch it. Should you be interested in any detail of the furniture piece, you can zoom in, rotate a 3D model of a product, and inspect every element. To put it simply, a reputable furniture rendering company and its services allow clients to experience a journey to the store without them leaving a comfy couch.

Knowing all of these, would you like to learn some more about the benefits of digital rendering for furniture business? Then, let’s get to it!

#1. Detailed Presentation

3D Models for Leather Armchairs

As a furniture store manufacturer or owner, you may wonder about what’s in it for you when it comes to digital furniture rendering. The answer to that is quite simple – the more the customer is satisfied, the better your business runs. When the client is amazed by the quality of furniture product images, it may become the primary trigger to invest in a purchase.

What digital rendering for furniture is primarily aimed at is to allow the customer to examine every tiny element of the product. When you are entitled to the possibility to look at the modern furniture in a bird’s eye view or 360 views, you can seize its life-size, texture, design, and other essential things in detail.

If the client is interested in product design above everything else, effective high-resolution 3D renders on a white background will allow them to review the item without any distraction. At the same time, lifestyle images will show how the same furniture item looks in various settings. 

 #2. Customized Settings

3D Product Rendering: Digital Catalogs

When a person shops for new furniture, they imagine it in a fitting setting, usually their home interior or a dream design. If a prospect is a designer or has a vivid imagination, something like that would not be a problem. However, the rest of the customers, who are basically laymen, have no way of doing the same. That is when skilled lifestyle furniture rendering comes in handy even more since everyone can see a product fitting into the well-designed setting of any kind.

Whether we like it or not, but most purchases are triggered by emotional state. If the buyer is pleased with the lifestyle image and the setting, they can visualize the item in their homes, thus the chances of purchase increase tremendously. After all, one of the main advantages of digital rendering is that you can always place the same furniture 3D models in various room sets. Such an approach allows customers to choose the background and design style they see as the most suitable for their home.

 #3. Immediate Product Customization

Digital presentation of furniture: Use of 360 product view

It is not a secret to anyone that traditional furniture images require scrupulous attention of skillful photographers in order for the shot to appeal to the customer. Usually, such services are quite costly, though beautiful to look at. However, what if a furniture designer chooses to change one detail about the item, and then everything needs to be re-shot? Surely, that would require additional expenses, not to mention the time and effort spent on it.

With digital rendering for furniture, there is rarely a chance that a sudden alteration would involve such an unpleasant fuss. After all, 3D models are a lot easier and less costly to modify. The same goes for 3D scenes in general. CGI rendering allows you to experiment with the color palette, textures, design, and its elements. Besides, with the original 3D model at hand, you can succeed with the necessary adjustments in a matter of a few hours at max. 

#4. Pre-sell Option

The bigger your customer base is, the better. However, at times it is quite difficult to gather that base if the product is still in the making. That can only mean that selling furniture online is going to be postponed until the product is ready. Unless you decide to use digital rendering for furniture as a part of your marketing strategy, of course. 

There is no need to fill your website only with photos of ready-made furniture if you have the opportunity to treat the customers with 3D images of the products that are only in development. In this way, you will increase the potential-client base right in time for the product to be ready to hit the market. 

Apart from that, 3D renders of pre-selling products will help the manufacturer to gather information about the customer response. If the response is unfavorable, they will be able to upgrade the furniture according to the clients’ taste. This way, the launched product will have higher chances to succeed without unnecessary investments in redoing furniture prototypes. 

 #5. Brand Modernization


    It is true that any successful brand consists of multiple crucial elements, and a responsive and well-designed website is one of the vital components. These days most customers pay a lot of attention to the way the site they visit looks and operates. However, one of the main factors that can turn potential customers off the site is low-quality and boring furniture images. 

    What does that mean? Those furniture brands that implement digital imagery into their online services are always a step ahead of all the others and appear a lot more innovative. 3D rendering is not only about photorealistic images, it is also about 360 view and animation, not to mention that it is highly compatible with AR and VR technologies too. All of these digital tools can be used to make an e-commerce furniture platform much more engaging and immersive for prospects.

    Download CGIFURNITURE price guide and learn the costs of top-tier 3D visualization projects of different scales!

    product rendering price

    Furniture is one of those lifestyle elements that can’t be treated lightly. Every person craves to make the family nest as comfy and cozy as possible, and well-fitted furniture plays a significant role in the process. While many people have no time to stroll through countless furniture stores, more and more users tend to choose online ones.

    Due to the technological era that we live in, the e-commerce competition is fierce. However, digital rendering for furniture is the perfect chance to go ahead of everyone else. Give the clients an opportunity to examine the furniture in detail, show it in a variety of settings so that they can imagine their houses furnished with it  – and the sales will increase.

    If you want to improve your furniture company’s reputation and increase the customer flow, you need professional digital furniture rendering services at hand. At CGIFURNITURE, we know how to make your business thrive, so contact us asap!

    Valerie Adams

    Content Writer, Editor

    Valerie loves writing about CGI in advertising, product design development, and swears by 3D printing technology. In her free time, she enjoys attending music festivals and art events around Europe.

    Digital product rendering is the process of converting a 3D model of a product into a 2D image (or a series of images). They can be extremely photorealistic, which is why they’ve become an alternative to product photos. Also, digital rendering allows to produce other types of content, such as animation, 360 views, and AR images.

    CG studios provide both static and motion solutions. In terms of still images, they can make a product photo on a white background and lifestyles or roomsets. As for motion options, they create product animation and a 360 product view.

    White background photos of a product are vital for e-commerce. According to the rules of some online shopping platforms, such an image is mandatory – a brand simply can’t post a listing without it. In short, it’s a basic type of product photo for any catalog.

    A regular 360 view usually consists of 36 product images, each showing the item from a slightly different angle. The images are processed to be displayed as a single interactive object one can rotate left and right. When rotated, the 36 frames spin so fast that a person perceives them as a solid 3D model.

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